Destinations offer various tastes to visitors as tourism products. Experiencing these delicacies is considered necessary for the tourists' travel motivation. Tourists travel to these destinations to increase their travel motivations and to have unique gastronomic experiences. In this sense, this study aims to determine the effects of gastronomic experience and food image on the individuals’ intentions to eat Hatay's local foods. In this context, data of the study was collected from 371 individuals who had gastronomic experiences in the province of Hatay, using the survey technique. Structural equation modeling (SEM) was used to analyze the data. In this context, validity, reliability, and path analyses were performed. As a result of the path analysis, it was concluded that gastronomic experience and food image have significant impacts on the intention to eat local foods.
|Early Pub Date||June 19, 2023|
|Publication Date||December 15, 2023|
|Published in Issue||Year 2023 Volume: 8 Issue: 2|
|APA||Ademoğlu, A. & Şahan, M. (2023). The effects of gastronomic experience and food image towards the gastronomic products of local tourism on the intention to eat local foods: The case of Hatay . Journal of Multidisciplinary Academic Tourism , 8 (2) , 129-140 . DOI: 10.31822/jomat.2023-8-2-129|
All the contents of this journal are licensed under a Creative Commons Attribution (CC-BY) 4.0 License (From September 2022) and available as full open access.
© Copyrights of all contents published in this journal are retained by their authors, but the journal (JOMAT) retains the exclusive right of first publication and dissemination.