对当地旅游美食产品的美食体验和食品形象对食用当地食品意向的影响： 哈塔伊的案例

Year 2023, Volume: 8 Issue: 2, 129 - 140, 15.12.2023

Adem Ademoğlu , Memet Şahan

https://doi.org/10.31822/jomat.2023-8-2-129

Cited By: 3

Abstract

目的地向游客提供各种口味的旅游产品。体验这些美味被认为对游客的旅行动机是必要的。游客到这些目的地旅游是为了增加他们的旅游动机和获得独特的美食体验。在这个意义上，本研究旨在确定美食体验和食品形象对个人食用哈塔伊当地食品的意向的影响。在此背景下，本研究采用调查技术从371名在哈塔伊省有美食体验的人中收集数据。结构方程模型（SEM）被用来分析数据。在这种情况下，进行了有效性、可靠性和路径分析。路径分析的结果是，美食体验和食品形象对食用当地食品的意愿有显著影响。

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Project Number

yok

The effects of gastronomic experience and food image towards the gastronomic products of local tourism on the intention to eat local foods: The case of Hatay

Abstract

Destinations offer various tastes to visitors as tourism products. Experiencing these delicacies is considered necessary for the tourists' travel motivation. Tourists travel to these destinations to increase their travel motivations and to have unique gastronomic experiences. In this sense, this study aims to determine the effects of gastronomic experience and food image on the individuals’ intentions to eat Hatay's local foods. In this context, data of the study was collected from 371 individuals who had gastronomic experiences in the province of Hatay, using the survey technique. Structural equation modeling (SEM) was used to analyze the data. In this context, validity, reliability, and path analyses were performed. As a result of the path analysis, it was concluded that gastronomic experience and food image have significant impacts on the intention to eat local foods.

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Keywords

Gastronomic Experience, Intention to Eat, Local Food, Food Image.

Project Number

yok

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