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Filmlerdeki Sigara Sahnelerine Yönelik Medya Okuryazarlığı Bilgisi ve Sigara Kullanım Alışkanlığı Arasındaki İlişki

Year 2018, Volume: 11 Issue: 1, 366 - 381, 30.01.2018
https://doi.org/10.18094/josc.338342

Abstract

Bu çalışmanın amacı filmlerde yer alan
sigara sahnelerine yönelik mesajların medya okuryazarlığı bilgisine göre
izleyiciler açısından nasıl algılandığının ölçülmesidir. Araştırma kapsamında
254 sigara kullanmayan ve 190 sigara kullanan toplam 444 kişiye anket
uygulaması yapılmıştır. Katılımcıların medya okuryazarlığı ve sigara medya
okuryazarlığı bilgi düzeyleri ayrı ölçülmüştür ve filmlerdeki sigara
sahnelerine yönelik mesajların izleyiciler tarafından nasıl algılandığına
yönelik bulgular katılımcıların sigara kullanım alışkanlıkları, yaş, eğitim ve
cinsiyet durumlarına göre karşılaştırılmıştır. Araştırma sonucuna göre katılımcıların
medya okuryazarlığı ve sigara medya okuryazarlığı bilgileri arasında
farklılıklar bulunmaktadır. Araştırma sonucuna göre eğitim düzeyi yükseldikçe
medya okuryazarlığı bilgisi de yükselmektedir ancak sigara medya okuryazarlığı
bilgisi değişmemektedir. Sigara mesajlarına yönelik medya okuryazarlığı bilgisi
yükseldikçe sigara kullanım oranı ise düşmektedir. Diğer bir bulgu ise, genç
bireylerin sigara medya okuryazarlığı bilgisinin oldukça düşük bulunmasıdır.
Cinsiyet farklılığına göre erkekler ve kadınlar arasında ise sigara medya
okuryazarlığı bilgisi açısından belirgin bir farklılık görülmemiştir. Ancak
sigara içenlere oranla sigara içmeyenlerin sigara medya okuryazarlığı bilgi
düzeyi daha yüksek bulunmuştur. Araştırma sonucuna göre sigara görüntülü
mesajları anlamak ve yorumlamak için ve bu mesajların olumsuz etkilerinden
kurtulmak için medya okuryazarlığı bilgisinden ziyade sigara medya okuryazarlığı
bilgisinin arttırılması gerekmektedir.

References

  • Banerjee S C and Greene K (2007) Antismoking Initiatives: Effects of Analysis Versus Production Media Literacy Interventions on Smoking-Related Attitude, Norm, and Behavioral Intention, Health Communication, 22:1: 37-48
  • Bier M C, Zwarun L and Sherblom S A (2016) Evidence of the Value of the Smoking Media Literacy Framework for Middle School Students, Journal of School Health, Vol. 86, No. 10: 717-725
  • Charlesworth A and Glantz S A (2005) Smoking in the movies increases adolescent smoking: A review. Pediatrics, Vol. 116, No. 6: 1516–1528.
  • Coletti D J, Brunette M, John M, Kane J M, Malhotra A K, and Robinson D G (2015) Responses to Tobacco Smoking-Related Health Messages in Young People With Recent-Onset Schizophrenia, Schizophrenia Bulletin, vol. 41, no. 6, 1256–1265
  • Draper M, Appregilio S, Kramer A, Ketcherside M, Campbell S, Stewart B and Rhodes D (2015) Educational Intervention/Case Study: Implementing an Elementary-Level, Classroom-Based Media Literacy Education Program for Academically At-Risk Middle-School Students in the Non-Classroom Setting, Journal of Alcohol and Drug Education; Lansing, 59.2 : 12-24.
  • Gonzales R, Glik D, Davoudi M and Ang A (2004) Media Literacy and Public Health Integrating Theory, Research, and Practice for Tobacco Control, American Behavioral Scientist, Vol. 48 No. 2: 189-201
  • Hanewinkel R and Sargent J D (2008) Exposure to smoking in internationally distributed American movies and Youth Smoking in Germany: A Cross-cultural Cohort Study. Pediatrics, Volume 121, Number 1: 108–117.
  • Kaestle C E, Chen Y, Estabrooks P A, Zoellner J and Bigby B (2013) Pilot Evaluation of a Media Literacy Program for Tobacco Prevention Targeting Early Adolescents Shows Mixed Results, American Journal of Health Promotion, Vol. 27, No. 6: 366-369
  • Page R M, Piko B F, Balazs M A and Struk T (2010) Media literacy and cigarette smoking in Hungarian adolescents, Health Education Journal 70(4): 446–457
  • Page R M, Huong N T, Chi H K and Tien T Q (2011) Smoking media literacy in Vietnamese adolescents, Journal of School Health, Vol. 81, No. 1: 34-41.
  • Primack B A, Gold M A, Land S R and Fine M J (2006) Association of Cigarette Smoking and Media Literacy about Smoking among Adolescents, Journal of Adolescent Health 39: 465–472
  • Primack B A, Jaime S, Carroll M V and Fine M J (2009) Associations Between Smoking and Media Literacy in College Students, Journal of Health Communication: International Perspectives, 14:6: 541-555
  • Primack B A, Douglas E L, Land S R, Miller E and Fine M J ( 2014) Comparison of Media Literacy and Usual Education to Prevent Tobacco Use: A Cluster-Randomized Trial, Journal of School Health, Vol. 84, No. 2: 106-115
  • Salgado M V, Pérez-Stable E J, Primack B A, Kaplan C P, Mejia R M, Gregorich, S E and Alderete E (2012) Association of Media Literacy With Cigarette Smoking Among Youth in Jujuy, Argentina, Nicotine & Tobacco Research, Volume 14, Number 5: 516–521
  • Shensa A, Phelps-Tschang J, Miller E and Primack B A (2016) A randomized crossover study of web-based media literacy to prevent smoking, Health Education Research, Vol.31 no.1: 48-59
  • T.C. Sağlık Bakanlığı Türkiye Halk Sağlığı Kurumu (2014) Küresel Yetişkin Tütün Araştırması Türkiye 2012, Yayın No: 948, Ankara

THE RELATIONSHIP BETWEEN SMOKING MEDIA LITERACY KNOWLEDGE IN MOVIES SCENES AND SMOKING HABIT

Year 2018, Volume: 11 Issue: 1, 366 - 381, 30.01.2018
https://doi.org/10.18094/josc.338342

Abstract

The aim of this study is to measure how messages pertaining to smoking scenes in movies are perceived by viewers according to media literacy knowledge. Within the scope of the survey, a total of 444 people (254 non-smokers and 190 smokers) were surveyed. Participants 'media literacy and smoking media literacy levels were measured separately, and findings regarding how perceived by the audience the messages about smoking scenes in movies were compared according to participants' smoking habits, age, education andgender. According to the results of the research, there is a difference between participants' media literacy and smoking media literacy knowledge. According to the results of the research, as the level of education increases, the knowledge of media literacy also increases but the knowledge of smoking media literacy does not change. As the media literacy knowledge for smoking messages increases, the smoking rate declines. Another finding is that young people's knowledge of smoking media literacy is very low. According to gender difference, there was no any significant difference between men and women in terms of smoking media literacy knowledge. However, non-smokers' knowledge of smoking media literacy knowledge was higher than smokers. According to the research result, it is necessary to increase the knowledge of smoking media literacy knowledge rather than media literacy knowledge in order to understand and interpret smoking images messages and to avoid the adverse negative of these messages.

References

  • Banerjee S C and Greene K (2007) Antismoking Initiatives: Effects of Analysis Versus Production Media Literacy Interventions on Smoking-Related Attitude, Norm, and Behavioral Intention, Health Communication, 22:1: 37-48
  • Bier M C, Zwarun L and Sherblom S A (2016) Evidence of the Value of the Smoking Media Literacy Framework for Middle School Students, Journal of School Health, Vol. 86, No. 10: 717-725
  • Charlesworth A and Glantz S A (2005) Smoking in the movies increases adolescent smoking: A review. Pediatrics, Vol. 116, No. 6: 1516–1528.
  • Coletti D J, Brunette M, John M, Kane J M, Malhotra A K, and Robinson D G (2015) Responses to Tobacco Smoking-Related Health Messages in Young People With Recent-Onset Schizophrenia, Schizophrenia Bulletin, vol. 41, no. 6, 1256–1265
  • Draper M, Appregilio S, Kramer A, Ketcherside M, Campbell S, Stewart B and Rhodes D (2015) Educational Intervention/Case Study: Implementing an Elementary-Level, Classroom-Based Media Literacy Education Program for Academically At-Risk Middle-School Students in the Non-Classroom Setting, Journal of Alcohol and Drug Education; Lansing, 59.2 : 12-24.
  • Gonzales R, Glik D, Davoudi M and Ang A (2004) Media Literacy and Public Health Integrating Theory, Research, and Practice for Tobacco Control, American Behavioral Scientist, Vol. 48 No. 2: 189-201
  • Hanewinkel R and Sargent J D (2008) Exposure to smoking in internationally distributed American movies and Youth Smoking in Germany: A Cross-cultural Cohort Study. Pediatrics, Volume 121, Number 1: 108–117.
  • Kaestle C E, Chen Y, Estabrooks P A, Zoellner J and Bigby B (2013) Pilot Evaluation of a Media Literacy Program for Tobacco Prevention Targeting Early Adolescents Shows Mixed Results, American Journal of Health Promotion, Vol. 27, No. 6: 366-369
  • Page R M, Piko B F, Balazs M A and Struk T (2010) Media literacy and cigarette smoking in Hungarian adolescents, Health Education Journal 70(4): 446–457
  • Page R M, Huong N T, Chi H K and Tien T Q (2011) Smoking media literacy in Vietnamese adolescents, Journal of School Health, Vol. 81, No. 1: 34-41.
  • Primack B A, Gold M A, Land S R and Fine M J (2006) Association of Cigarette Smoking and Media Literacy about Smoking among Adolescents, Journal of Adolescent Health 39: 465–472
  • Primack B A, Jaime S, Carroll M V and Fine M J (2009) Associations Between Smoking and Media Literacy in College Students, Journal of Health Communication: International Perspectives, 14:6: 541-555
  • Primack B A, Douglas E L, Land S R, Miller E and Fine M J ( 2014) Comparison of Media Literacy and Usual Education to Prevent Tobacco Use: A Cluster-Randomized Trial, Journal of School Health, Vol. 84, No. 2: 106-115
  • Salgado M V, Pérez-Stable E J, Primack B A, Kaplan C P, Mejia R M, Gregorich, S E and Alderete E (2012) Association of Media Literacy With Cigarette Smoking Among Youth in Jujuy, Argentina, Nicotine & Tobacco Research, Volume 14, Number 5: 516–521
  • Shensa A, Phelps-Tschang J, Miller E and Primack B A (2016) A randomized crossover study of web-based media literacy to prevent smoking, Health Education Research, Vol.31 no.1: 48-59
  • T.C. Sağlık Bakanlığı Türkiye Halk Sağlığı Kurumu (2014) Küresel Yetişkin Tütün Araştırması Türkiye 2012, Yayın No: 948, Ankara
There are 16 citations in total.

Details

Primary Language Turkish
Journal Section Research Articles
Authors

Engin Çelebi

Publication Date January 30, 2018
Submission Date September 15, 2017
Published in Issue Year 2018 Volume: 11 Issue: 1

Cite

APA Çelebi, E. (2018). Filmlerdeki Sigara Sahnelerine Yönelik Medya Okuryazarlığı Bilgisi ve Sigara Kullanım Alışkanlığı Arasındaki İlişki. Selçuk İletişim, 11(1), 366-381. https://doi.org/10.18094/josc.338342