A Study of Contributing Factors in Islamic Motor Insurance

Year 2011, Volume: 10 Issue: 1, 1 - 20, 01.06.2011

Wan Asri Wan Abdul Aziz Azman Che Mat Engku Ahmad Mustafa Engku Wok Zin

Abstract

This study examines the government servant‟s perception toward Islamic Motor Insurance named as takaful. The product based on syariah rules for general insurance provided by Insurance Company in Malaysia. This study emphasizes on four factors, which product knowledge, awareness, advertising and benefit of the product. The purpose of this study is to measure the level of perception of Islamic Motor insurance and to identify whether there is a relationship between the independent variables (four factors) with the dependent variable (perception). The respondents are the government servants who are using Motor insurance. This research is carried out through the finding of multiple regression and Pearson correlation analysis where the relationship between knowledge, awareness, advertising and benefit of the product toward perception of Islamic Motor Insurance among government servants. From the findings, the respondents show very good perception toward Islamic Motor Insurance. The findings showed customers‟ perception levels are very positive towards Islamic Motor insurance

Keywords

Perception, Government servants, Islamic Motor Insurance