UNDERSTANDING SOUVENIR AS AN ESSENTIAL INSTRUMENT FOR GUIDING TOURISTS: A CONCEPTUAL FRAMEWORK

Year 2018, Volume: 1 Issue: 2, 75 - 87, 27.12.2018

Manjeet Sıngh

Abstract

Souvenir acts as an essential instrument for
guiding tourists. Souvenirs are a tangible part of the tourism experience.
Souvenirs provide an excellent opportunity to potential worldwide advertising
and potentially lucrative economic activity. On the one hand, it has an
emotional value attached with it that can help to relate people, moments,
feelings, phases, locations or situations together and on the other saves their
experiences and memories. Effective souvenir is one which has its uniqueness
and thus, provides competitive advantage to others dealing in the similar
product line. The given paper is an attempt mainly to understand the importance
of souvenirs in tourism sector. It also highlights various suggestive
strategies for promotion of souvenirs among tourists. 

Keywords

Souvenir, Shopping

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