CHOOSING THE BEST PORT ALTERNATIVE FOR CRUISE SHIPS

Year 2018, Volume: 2 Issue: 1, 115 - 124, 30.06.2018

Arman Yüksel

Abstract

Recently, the number of people who want to prefer cruise rather than holiday camp or holiday village have been increasing. There are some reasons why many people think about like this such as discovering different places in limited time and having much more options. In addition to this, thanks to increasing the usage of internet and many advertisement, many people want to visit different places. That is why, tour companies provide their customers with many options like cruise in summer time. Between these options, one of the most important decisive point is port of call. Port options are Antalya, Istanbul and Bodrum. In this paper, it will be analyzed that which port will be more preferable than others. Analytical hierarchy process (AHP) which is multi-criteria decision making methods are employed in the study. Weights of criteria are calculated with AHP method is used in the ordering of alternatives. According to the obtained results, social and touristic opportunity is determined to be the most significant criterion in port selection. Bodrum is the most preferred cruise by the people participated in the study

Keywords

Multi Criteria Decision Making, Analytic Hierarchy Process

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