Examining perceived risks in sharing accommodation services

Year 2022, Volume: 6 Issue: 2, 1263 - 1276, 31.12.2022

Barış Özgür Duyu Cigdem Kadaifci

https://doi.org/10.56554/jtom.1118488

Abstract

In the scope of this study, it is aimed to examine shared accommodation risks and assess the risk status of the cities in Turkey with respect to the selected risk factors. Step-Wise Weight Assessment Ratio Analysis (SWARA) was used to weight the identified risk factors, and Weighted Aggregated Sum Product Assessment (WASPAS) was used to assess cities. Factor weights were obtained based on the assessments made by users who either benefited from or had knowledge of shared accommodation services, and the risk status of cities were examined based on real data. According to the findings, the weights of the risks related to the other party’s behavior were higher. Metropolises such as Ankara and Istanbul are among the cities with lower risk. Considering the increasing interest in shared accommodation services and the contribution of these services to sustainability, the findings of the study will provide a roadmap for taking necessary precautions for cities that are considered high risk, increasing the quality of services and the rate of benefiting from these services.

Keywords

Shared accommodation, Perceived risks, Multi criteria decision making, SWARA, WASPAS

Paylaşımlı konaklama hizmetlerinde algılanan risklerin incelenmesi

Abstract

Bu çalışma kapsamında paylaşımlı konaklama hizmetlerine yönelik risklerin incelenmesi ve Türkiye’deki şehirlerin seçilen risk faktörlerine göre değerlendirilmesi amaçlanmaktadır. Belirlenen risk faktörlerinin ağırlıklandırılması için Aşamalı Ağırlık Değerlendirme Oran Analizi (Step-Wise Weight Assessment Ratio Analysis-SWARA), şehirlerin değerlendirilmesi için Ağırlıklı Birleştirilmiş Toplam-Çarpım Değerlendirmesi (Weighted Aggregated Sum Product Assessment-WASPAS) yöntemleri kullanılmıştır. Faktör ağırlıkları paylaşımlı konaklama hizmetlerinden yararlanan ya da bu hizmetlere dair bilgi sahibi olan kullanıcılar tarafından yapılan değerlendirmeler doğrultusunda elde edilmiş, şehirlerin risk durumları veriye dayalı olarak incelenmiştir. Bulgular doğrultusunda paylaşım yapılan kişi kaynaklı risklerin öne çıktığı görülmüştür. Ankara ve İstanbul gibi metropoller, riski düşük şehirler arasında yer almaktadır. Paylaşımlı konaklama hizmetlerine giderek artan ilgi ve bu hizmetlerin sürdürülebilirliğe katkısı göz önünde bulundurulduğunda, çalışmanın bulguları yüksek riskli görülen şehirlere yönelik gerekli önlemlerin alınması, hizmetlerin kalitesi ile bu hizmetlerden yararlanma oranının yükseltilmesine yönelik bir yol haritası sunacaktır.

Keywords

Paylaşımlı konaklama, Algılanan riskler, Çok kriterli karar verme, SWARA, WASPAS

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