Understanding excessive shopping behavior: A review of classification and measurement

Year 2023, Volume: 7 Issue: 3, 428 - 447, 25.12.2023

Zeynep Akyüz , Adviye Esin Yılmaz

https://doi.org/10.57127/kpd.26024438.1274691

Abstract

Although over-purchasing behavior was mostly addressed in consumer research in the past, nowadays it has been considered a psychological problem. Debates have still continued on how to name excessive shopping behavior, which was previously more prominent among consumer research, as a psychological problem and in which classification it should be included in. The possible options can be impulse control disorder, obsessive-compulsive disorder and associated disorders, or a behavioral addiction. This problem that has been stated with various names in the past, is now more commonly referred to as compulsive buying and shopping addiction. Another non-consensual issue is how to measure this behavior. Depending on the context in which the problem is handled, the dimensions of the behavior that the measurement instruments consider will change. The aim of this review was to examine the classification, measurement, and characteristics of measurement instruments developed according to the context in which over-purchasing behavior is addressed. Thus, an overview will be provided on which measurement instruments can be preferred in the clinic and purchasing behavior research, and how the treatment plan will be developed accordingly. Consequently, it can be stated that the nature of over-purchasing behavior and in what context it occurs should be evaluated in detail, and the behavior can be included in different classifications according to different contexts.

Keywords

shopping, compulsive buying, addiction, measurement, classification

Ethical Statement

It is not a study that requires Ethics Committee approval.

Aşırı alışveriş davranışını anlamak: Sınıflandırma ve ölçme üzerine bir gözden geçirme

Abstract

Aşırı satın alma davranışı geçmişte daha çok tüketici araştırmalarında ele alınsa da, günümüzde psikolojik bir sorun olarak kabul görmektedir. Önceleri tüketici araştırmaları arasında daha çok yer bulan aşırı alışveriş davranışının psikolojik bir sorun olarak nasıl isimlendirileceği ve hangi sınıflandırma içinde yer alacağı konusuna dair tartışmalar alanyazında devam etmektedir. Bu sorunun bir dürtü kontrol bozukluğu, Obsesif Kompulsif Bozukluk (OKB) ve ilişkili bozukluklar ya da davranışsal bir bağımlılık olarak ele alınması seçenekler arasındadır. Geçmişte çeşitli isimlerle anılan bu sorun günümüzde alanyazında daha çok kompulsif satın alma ve alışveriş bağımlılığı olarak yer bulmaktadır. Fikir birliği olmayan diğer bir konu ise bu davranışın nasıl ölçüleceğidir. Sorunun hangi bağlamda ele alındığına bağlı olarak ölçüm aracının davranışın hangi boyutlarını ele aldığı da değişmektedir. Bu gözden geçirme çalışmasının amacı aşırı satın alma davranışının sınıflandırması, ölçümü ve ele alındığı bağlama göre geliştirilen ölçüm araçlarının özelliklerini incelemektir. Böylece klinikte ve satın alma davranışı araştırmalarında hangi ölçüm aracının tercih edilebileceğine ve buna bağlı olarak tedavi planının nasıl şekilleneceğine dair bir bakış sağlanmış olacaktır. Sonuç olarak aşırı satın alma davranışının doğasının ve hangi bağlamda gerçekleştiğinin ayrıntılı değerlendirilmesi gerektiği ve davranışın farklı bağlamlara göre farklı sınıflamalar içinde yer alabileceği söylenebilir.

Keywords

alışveriş, kompulsif satın alma, bağımlılık, ölçme, sınıflandırma

Ethical Statement

Etik Kurul onayı gerektiren bir çalışma değildir.

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