Rekabet Stratejilerinin Örgütsel Performans Üzerindeki Etkisi: Üretim Sektörü Yöneticileri Arasında Bir Araştırma

Yıl 2024, Cilt: 8 Sayı: 1, 27 - 56, 30.06.2024

Ertuğrul Köse

https://doi.org/10.47140/kusbder.1379979

Öz

Bu araştırma, rekabet stratejilerinin örgütsel performans üzerindeki etkisini belirlemek amacıyla yapılmıştır. Araştırma verileri çevrimiçi anket uygulaması kullanılarak elde edilmiştir. Anket formları, kolayda örnekleme yöntemi kullanılarak İstanbul ili sınırları içerisinde üretim alanında faaliyet gösteren işletme yöneticilerine iletilmiştir. Anket formları 750 yöneticiye iletilmiş ve bunların 512'sinin istatistiksel analiz için geçerli olduğu kabul edilmiştir. Anket verileri SPSS paket programı ile analiz edilmiştir. Hipotez testleri için basit doğrusal regresyon analizinden yararlanılmıştır. Analiz bulgularına göre rekabet stratejilerinden maliyet liderliği stratejisi ve farklılaştırma stratejisi örgütsel performans üzerinde pozitif etkide bulunurken, odaklanma stratejisinin ise, örgütsel performans üzerinde negatif etkide bulunduğu belirlenmiştir.

Anahtar Kelimeler

Strateji, Rekabet Stratejileri, Performans, Örgütsel Performans, Üretim Sektörü, Yöneticiler

Etik Beyan

Araştırmanın etik kurul onayı 18/07/2022 tarihinde Nişantaşı Üniversitesi Etik Kurulu’nun 31 No’lu kararı ile elde edilmiştir.

Destekleyen Kurum

Bulunmamaktadır.

The Effect of Competitive Strategies on Organizational Performance: A Research Among Manufacturing Sector Managers

Öz

This research was carried out to determine the effect of competitive strategies on organizational performance. Research data was obtained by using online surveys. The questionnaires were sent to the business managers operating in the field of production within the borders of Istanbul, using the convenience sampling method. Questionnaire forms were sent to 750 managers and 512 of them were accepted as valid for statistical analysis. The survey data were analyzed with the SPSS package program. For hypothesis testing simple linear regression analysis was used. According to the analysis findings, it was determined that while competitive strategies of cost leadership strategy and differentiation strategy have a positive effect on organizational performance, focus strategy has a negative effect on organizational performance.

Anahtar Kelimeler

Strategy, Competitive Strategies, Performance, Organizational Performance, Manufacturing Sector

Kaynakça

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