THE EFFECT OF FACTORS IN PREFERENCE OF ORGANIC PRODUCTS ON PURCHASE INTENTION

Year 2021, Issue: 34, 134 - 148, 28.11.2021

İbrahim Avcı , Salih Yıldız

https://doi.org/10.20875/makusobed.995273

An Erratum to this article was published on November 30, 2023. https://dergipark.org.tr/en/pub/makusobed/issue/81084/1372289

Abstract

The aim of this study is to determine the effects of health consciousness, environmental concern, product safety, social and personal norms on organic product purchase intention and whether the purchase intention has an impact on actual purchase and repurchase intention. The main population of the research is the consumers living in Gümüşhane and consuming organic products.In the study, in which the convenience sampling method has been used, 473 consumers have been reached with the prepared questionnaire. The data obtained have been analyzed with SPSS and AMOS programs and it has been determined that health awareness, food safety, personal and social norms has a positive effect on purchasing intention, and purchase intention on on actual purchase and repurchase intention. Another result of the study is that the environmental concern factor has no effect on the purchase intention. These results provide important contributions to the literature on organic products.

Keywords

Organic Product, Health Consciousness, Environmental Concern, Personal Norms, Social Norms, Purchase Intention

ORGANİK ÜRÜNLERİN TERCİH EDİLMESİNDE ETKİLİ OLAN FAKTÖRLERİN SATIN ALMA NİYETİ ÜZERİNE ETKİSİ

An Erratum to this article was published on November 30, 2023. https://dergipark.org.tr/en/pub/makusobed/issue/81084/1372289

Abstract

Araştırmanın amacı sağlık bilinci, çevre endişesi, ürün güvenliği ile sosyal ve kişisel normların tüketicilerin organik ürün satın alma niyetleri üzerinde etkilerini ve organik ürün satın alma niyetinin de gerçek satın alma ve tekrar satın alma niyeti üzerinde etkilerini belirlemektir. Araştırmanın ana evreni Gümüşhane ilinde yaşayan ve organik ürün tüketen tüketicilerdir. Kolayda örneklem yöntemi tercih edilerek hazırlanan anket formu ile 473 tüketiciye ulaşılmıştır. Elde edilen veriler SPSS ve AMOS programları ile analiz edilmiş ve sağlık bilinci, gıda güvenliği, kişisel ve sosyal normların satın alma niyeti üzerinde, satın alma niyetinin de gerçek ve tekrar satın alma niyetleri üzerinde olumlu etkisinin olduğu belirlenmiştir. Ayrıca çevre endişesi faktörünün satın alma niyeti üzerinde herhangi bir etkisinin olmadığı araştırmada elde edilen diğer bir sonuçtur. Ulaşılan bu sonuçlar organik ürünlerle ilgili literatüre önemli katkılar sağlamaktadır.

Keywords

Organik Ürün, Sağlık Bilinci, Çevre Endişesi, Kişisel Normlar, Sosyal Normlar, Satın Alma Niyeti

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