Research Article
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Analysis of The Relationship Between Use of Information Communication Technologies (ICTU), Proactive Export Market Development Capabilities and Export Performance

Year 2022, Volume: 6 Issue: 1, 32 - 52, 24.03.2022
https://doi.org/10.31200/makuubd.1025563

Abstract

The aim of this study is to contribute to the literature by examining the relationship between the use of information communication technologies (ICT) (Web 2.0 and network software), proactive export market development capabilities and export performance. In order to achieve this aim, a model consisting of Web 2.0 and network software usage, proactive export market development capability and export performance variables has been established within the scope of information communication technologies. In this context, an application was carried out by using convenience sampling method and online survey method with 83 exporting enterprises in Konya and Karaman Organized Industrial Zones. The obtained data were analyzed using the least squares method structural equation modeling. According to the findings, the result of our research is that Web 2.0 technologies, which is the sub-dimension of the ICT usage scale, have an effect on the ability to develop proactive export market and as a result, the export performance will increase.

References

  • Aksu, N. (2017). Küresel pazarlamada satış yöneti̇m süreci̇. İstanbul ticaret üniversitesi dış ticaret enstitüsü küresel pazarlama ve marka yönetimi yüksek lisans tezi.
  • Alkış, N. (2016). Bayes yapısal eşitlik modellemesi: Kavramlar ve genel bakış. Gazi İktisat ve İşletme Dergisi, 2, 105–116.
  • Arslandere, M., Tuncer, İ. ve Ada, S. (2020). The impact of ict use in promotional activities on export performance: an empirical investigation. Business ve Management Studies: An International Journal, 8(2), 2384–2413. https://doi.org/10.15295/bmij.v8i2.1515
  • Bell, J. ve Loane, S. (2010). “New-wave” global firms: Web 2.0 and SME internationalisation. Journal of Marketing Management, 26(3–4), 213–229. https://doi.org/10.1080/02672571003594648
  • Berthon, P. R., Pitt, L. F., Plangger, K. ve Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons, 55(3), 261–271. https://doi.org/10.1016/j.bushor.2012.01.007
  • Bıçakcıoğlu-Peynirci, N., Hizarci-Payne, A. K., Özgen, Ö. ve Madran, C. (2019). Innovation and export performance: a meta-analytic review and theoretical integration. European Journal of Innovation Management, 23(5), 789–812. https://doi.org/10.1108/EJIM-06-2019-0149
  • Boso, N. (2010). Export entrepreneurial-oriented behaviour and export performance. Loughborough university.
  • Çavuşgil, S. T. ve Zou, S. (1994). Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures. Journal of Marketing, 58(1), 1. https://doi.org/10.2307/1252247
  • Chelariu, C. ve Osmonbekov, T. (2014). Communication technology in international business-to-business relationships. Journal of Business and Industrial Marketing, 29(1), 24–33. https://doi.org/10.1108/JBIM-09-2012-0162
  • Chin, W. W. (1998). Commentary: Issues and Opinion on Structural Equation Modeling. Içinde MIS Quarterly (C. 22, Sayı 1). Management Information Systems Research Center, University of Minnesota.
  • Del Carmen Alarcón, M., Rialp, A. ve Rialp, J. (2015). The effect of social media adoption on exporting firms’ performance. Advances in International Marketing, 25, 161–186. https://doi.org/10.1108/S1474-797920140000025007
  • Durukan, T. ve Hamşıoğlu, A. B. (2015). Pazar Yönlülük, Pazarlama Yeteneklerinin Rekabet Avantajı Elde Etmede İhracat Performansı Üzerine Etkileri: Ankara İli İhracat İşletmelerinde Bir Uygulama. Ekonomi İşletme Siyaset ve Uluslararası İlişkiler Dergisi, 1(2), 1–19.
  • Fornell, C. ve Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39. https://doi.org/10.2307/3151312
  • Francis, J. ve Collins-Dodd, C. (2000). The impact of firms’ export orientation on the export performance of high-tech small and medium-sized enterprises. Journal of International Marketing, 8(3), 84–103. https://doi.org/10.1509/JIMK.8.3.84.19631
  • Gupta, P. ve Chauhan, S. (2020). Firm capabilities and export performance of small firms: A meta-analytical review. European Management Journal. https://doi.org/10.1016/j.emj.2020.12.003
  • Hair, J. F., Hult, G. T. M., Ringle, C. M. ve Sarstedt, M. (2016). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Içinde Sage (2. baskı). SAGE Publications, Inc.
  • Hair, Joe F., Ringle, C. M. ve Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139–152. https://doi.org/10.2753/MTP1069-6679190202
  • Hair, Joseph F., Black, W. C., Babin, B. J. ve Anderson, R. E. (2010). Multivariate Data Analysis (Seventh Ed). Prentice Hall.
  • Hair, Joseph F., Black, W. C., Babin, B. J. ve Anderson, R. E. (2014). Multivariate Data Analysis (7th baskı). Pearson New International Edition.
  • Hamill, J., Tagg, S., Stevenson, A. ve Vescovi, T. (2010). Special edition - “New developments in online marketing”. Journal of Marketing Management, 26(3–4), 181–186. https://doi.org/10.1080/02672571003640524
  • Henseler, J., Ringle, C. M. ve Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
  • Hoque, M. R., Saif, A. N. M., AlBar, A. M. ve Bao, Y. (2016). Adoption of information and communication technology for development: A case study of small and medium enterprises in Bangladesh. Information Development, 32(4), 986–1000. https://doi.org/10.1177/0266666915578202
  • Jean, R. J. ve Kim, D. (2020). Internet and SMEs’ internationalization: The role of platform and website. Journal of International Management, 26(1), 100690. https://doi.org/10.1016/j.intman.2019.100690
  • Katsikeas, C. S., Leonidou, L. C. ve Morgan, N. A. (2000). Firm-Level Export Performance Assessment: Review, Evaluation, and Development. Journal of the Academy of Marketing Science, 28(4), 493–511.
  • Katsikeas, C. S., Piercy, N. F. ve Ioannidis, C. (1996). Determinants of export performance in a European context. European Journal of Marketing, 30(6), 6–35. https://doi.org/10.1108/03090569610121656
  • Kautsarina, Hidayanto, A. N., Anggorojati, B., Abidin, Z. ve Phusavat, K. (2020). Data modeling positive security behavior implementation among smart device users in Indonesia: A partial least squares structural equation modeling approach (PLS-SEM). Data in Brief, 30, 105588. https://doi.org/10.1016/j.dib.2020.105588
  • Ko, H.-C. (2018). Social desire or commercial desire? The factors driving social sharing and shopping intentions on social commerce platforms. Electronic Commerce Research and Applications, 28, 1–15. https://doi.org/10.1016/j.elerap.2017.12.011
  • Limbers, C. A., Greenwood, E. ve Horan, M. R. (2020). Convergent and discriminant validity of the Emotional Eating Scale Adapted for Children and Adolescents (EES-C) Short-Form. Eating Behaviors, 39(July), 101442. https://doi.org/10.1016/j.eatbeh.2020.101442
  • Louter, P. J., Ouwerkerk, C. ve Bakker, B. A. (1991). An Inquiry into Successful Exporting. European Journal of Marketing, 25(6), 7–23. https://doi.org/10.1108/03090569110001429
  • Madsen, T. K. (1989). Successful Export Marketing Management: Some Empirical Evidence. International Marketing Review, 6(4). https://doi.org/10.1108/EUM0000000001518
  • Mathews, S., Bianchi, C., Perks, K. J., Healy, M. ve Wickramasekera, R. (2016). Internet marketing capabilities and international market growth. International Business Review, 25(4), 820–830. https://doi.org/10.1016/J.IBUSREV.2015.10.007
  • Matos, L. B. A. (2016). The use of Internet and Web 2 . 0 technologies to develop export market opportunities in Portuguese SMEs. Porto University Faculty of Economics.
  • Nguyen, T. D. ve Barrett, N. J. (2006). The Knowledge-Creating Role of the Internet in International Business: Evidence from Vietnam: Journal of International Marketing, 14(2), 116–147.
  • Okpara, J. O. (2009). Strategic choices, export orientation and export performance of SMEs in Nigeria. Management Decision, 47(8), 1281–1299. https://doi.org/10.1108/00251740910984541
  • Racela, O. C. ve Thoumrungroje, A. (2020). Enhancing Export Performance through Proactive Export Market Development Capabilities and ICT Utilization. Journal of Global Marketing, 33(1), 46–63.
  • Sinkovics, N., Sinkovics, R. R. ve Jean, R. J. B. (2012). Do born global SMEs reap more benefits from ICT use than other internationalizing small firms? Içinde M. G. V. H. M. Kirpalani. (Ed.), Handbook of Research on Born Globals (ss. 185–213). Edward Elgar Publishing Ltd. https://doi.org/10.4337/9780857938046.00021
  • Sousa, C. M. P. (2004). Export performance measurement: An evaluation of the empirical research in the literature. Academy of marketing science review, 2004(09), 1–22.
  • Sugiharto, T. (2009). Impacts Of Information Technology On Business Performance Of Small-Sized Agribusiness Firms.
  • Tolstoy, D. (2019). The Proactive Initiation of SMEs’ Foreign Business Relationships. European Management Review, 16(4), 1159–1173. https://doi.org/10.1111/emre.12303
  • Voola, R. ve O’Cass, A. (2010). Implementing competitive strategies: The role of responsive and proactive market orientations. European Journal of Marketing, 44(1–2), 245–266. https://doi.org/10.1108/03090561011008691
  • Voorhees, C. M., Brady, M. K., Calantone, R. ve Ramirez, E. (2016). Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies. Journal of the Academy of Marketing Science, 44(1), 119–134. https://doi.org/10.1007/s11747-015-0455-4
  • Yusuf, A. A. (2013). Impact Of ICT On SMEs – Case Rwanda. Turku University International Business Management.
  • Zhang, M., Sarker, S. ve Sarker, S. (2013). Drivers and export performance impacts of IT capability in ‘born-global’ firms: a cross-national study. Information Systems Journal, 23(5), 419–443.
  • Zou, S., Fang, E. ve Zhao, S. (2003). The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters. Journal of International Marketing, 11(4), 32–55. https://doi.org/10.1509/jimk.11.4.32.20145
  • Zou, S. ve Stan, S. (1998). The determinants of export performance: A review of the empirical literature between 1987 and 1997. International Marketing Review, 15(5), 333–356. https://doi.org/10.1108/02651339810236290

Bilgi İletişim Teknolojileri (BİT) Kullanımı, Proaktif İhracat Pazarı Geliştirme Yetenekleri ve İhracat Performansı Arasındaki İlişkinin İncelenmesi

Year 2022, Volume: 6 Issue: 1, 32 - 52, 24.03.2022
https://doi.org/10.31200/makuubd.1025563

Abstract

Bu çalışmanın amacı, bilgi iletişim teknolojileri (BİT) kullanımı (Web 2.0 ve ağ yazılımı), proaktif ihracat pazarı geliştirme yetenekleri ve ihracat performansı arasındaki ilişkiyi inceleyerek literatüre katkı sağlamaktır. Bu amaca ulaşmak için bilgi iletişim teknolojileri kapsamında Web 2.0 ve ağ yazılımı kullanımı, proaktif ihracat pazarı geliştirme yeteneği ve ihracat performansı değişkenlerinden oluşan bir model kurulmuştur. Bu kapsamda, Konya ve Karaman illeri Organize Sanayi Bölgelerinde ihracat yapan 83 işletme ile kolayda örnekleme yöntemi kullanılarak, çevrimiçi anket aracılığyla bir uygulama gerçekleştirilmiştir. Elde edilen veriler, en küçük kareler yöntemi yapısal eşitlik modellemesi kullanılarak analiz edilmiştir. Elde edilen bulgulara göre, BİT kullanımı ölçeğinin alt boyutu olan Web 2.0 teknolojilerinin proaktif ihracat pazarı geliştirme yeteneği üzerinde etkili olduğu ve bunun sonucunda da ihracat performansının artacağı bulgusu araştırmamız sonucunda elde edilmiştir.

References

  • Aksu, N. (2017). Küresel pazarlamada satış yöneti̇m süreci̇. İstanbul ticaret üniversitesi dış ticaret enstitüsü küresel pazarlama ve marka yönetimi yüksek lisans tezi.
  • Alkış, N. (2016). Bayes yapısal eşitlik modellemesi: Kavramlar ve genel bakış. Gazi İktisat ve İşletme Dergisi, 2, 105–116.
  • Arslandere, M., Tuncer, İ. ve Ada, S. (2020). The impact of ict use in promotional activities on export performance: an empirical investigation. Business ve Management Studies: An International Journal, 8(2), 2384–2413. https://doi.org/10.15295/bmij.v8i2.1515
  • Bell, J. ve Loane, S. (2010). “New-wave” global firms: Web 2.0 and SME internationalisation. Journal of Marketing Management, 26(3–4), 213–229. https://doi.org/10.1080/02672571003594648
  • Berthon, P. R., Pitt, L. F., Plangger, K. ve Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons, 55(3), 261–271. https://doi.org/10.1016/j.bushor.2012.01.007
  • Bıçakcıoğlu-Peynirci, N., Hizarci-Payne, A. K., Özgen, Ö. ve Madran, C. (2019). Innovation and export performance: a meta-analytic review and theoretical integration. European Journal of Innovation Management, 23(5), 789–812. https://doi.org/10.1108/EJIM-06-2019-0149
  • Boso, N. (2010). Export entrepreneurial-oriented behaviour and export performance. Loughborough university.
  • Çavuşgil, S. T. ve Zou, S. (1994). Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures. Journal of Marketing, 58(1), 1. https://doi.org/10.2307/1252247
  • Chelariu, C. ve Osmonbekov, T. (2014). Communication technology in international business-to-business relationships. Journal of Business and Industrial Marketing, 29(1), 24–33. https://doi.org/10.1108/JBIM-09-2012-0162
  • Chin, W. W. (1998). Commentary: Issues and Opinion on Structural Equation Modeling. Içinde MIS Quarterly (C. 22, Sayı 1). Management Information Systems Research Center, University of Minnesota.
  • Del Carmen Alarcón, M., Rialp, A. ve Rialp, J. (2015). The effect of social media adoption on exporting firms’ performance. Advances in International Marketing, 25, 161–186. https://doi.org/10.1108/S1474-797920140000025007
  • Durukan, T. ve Hamşıoğlu, A. B. (2015). Pazar Yönlülük, Pazarlama Yeteneklerinin Rekabet Avantajı Elde Etmede İhracat Performansı Üzerine Etkileri: Ankara İli İhracat İşletmelerinde Bir Uygulama. Ekonomi İşletme Siyaset ve Uluslararası İlişkiler Dergisi, 1(2), 1–19.
  • Fornell, C. ve Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39. https://doi.org/10.2307/3151312
  • Francis, J. ve Collins-Dodd, C. (2000). The impact of firms’ export orientation on the export performance of high-tech small and medium-sized enterprises. Journal of International Marketing, 8(3), 84–103. https://doi.org/10.1509/JIMK.8.3.84.19631
  • Gupta, P. ve Chauhan, S. (2020). Firm capabilities and export performance of small firms: A meta-analytical review. European Management Journal. https://doi.org/10.1016/j.emj.2020.12.003
  • Hair, J. F., Hult, G. T. M., Ringle, C. M. ve Sarstedt, M. (2016). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Içinde Sage (2. baskı). SAGE Publications, Inc.
  • Hair, Joe F., Ringle, C. M. ve Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139–152. https://doi.org/10.2753/MTP1069-6679190202
  • Hair, Joseph F., Black, W. C., Babin, B. J. ve Anderson, R. E. (2010). Multivariate Data Analysis (Seventh Ed). Prentice Hall.
  • Hair, Joseph F., Black, W. C., Babin, B. J. ve Anderson, R. E. (2014). Multivariate Data Analysis (7th baskı). Pearson New International Edition.
  • Hamill, J., Tagg, S., Stevenson, A. ve Vescovi, T. (2010). Special edition - “New developments in online marketing”. Journal of Marketing Management, 26(3–4), 181–186. https://doi.org/10.1080/02672571003640524
  • Henseler, J., Ringle, C. M. ve Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
  • Hoque, M. R., Saif, A. N. M., AlBar, A. M. ve Bao, Y. (2016). Adoption of information and communication technology for development: A case study of small and medium enterprises in Bangladesh. Information Development, 32(4), 986–1000. https://doi.org/10.1177/0266666915578202
  • Jean, R. J. ve Kim, D. (2020). Internet and SMEs’ internationalization: The role of platform and website. Journal of International Management, 26(1), 100690. https://doi.org/10.1016/j.intman.2019.100690
  • Katsikeas, C. S., Leonidou, L. C. ve Morgan, N. A. (2000). Firm-Level Export Performance Assessment: Review, Evaluation, and Development. Journal of the Academy of Marketing Science, 28(4), 493–511.
  • Katsikeas, C. S., Piercy, N. F. ve Ioannidis, C. (1996). Determinants of export performance in a European context. European Journal of Marketing, 30(6), 6–35. https://doi.org/10.1108/03090569610121656
  • Kautsarina, Hidayanto, A. N., Anggorojati, B., Abidin, Z. ve Phusavat, K. (2020). Data modeling positive security behavior implementation among smart device users in Indonesia: A partial least squares structural equation modeling approach (PLS-SEM). Data in Brief, 30, 105588. https://doi.org/10.1016/j.dib.2020.105588
  • Ko, H.-C. (2018). Social desire or commercial desire? The factors driving social sharing and shopping intentions on social commerce platforms. Electronic Commerce Research and Applications, 28, 1–15. https://doi.org/10.1016/j.elerap.2017.12.011
  • Limbers, C. A., Greenwood, E. ve Horan, M. R. (2020). Convergent and discriminant validity of the Emotional Eating Scale Adapted for Children and Adolescents (EES-C) Short-Form. Eating Behaviors, 39(July), 101442. https://doi.org/10.1016/j.eatbeh.2020.101442
  • Louter, P. J., Ouwerkerk, C. ve Bakker, B. A. (1991). An Inquiry into Successful Exporting. European Journal of Marketing, 25(6), 7–23. https://doi.org/10.1108/03090569110001429
  • Madsen, T. K. (1989). Successful Export Marketing Management: Some Empirical Evidence. International Marketing Review, 6(4). https://doi.org/10.1108/EUM0000000001518
  • Mathews, S., Bianchi, C., Perks, K. J., Healy, M. ve Wickramasekera, R. (2016). Internet marketing capabilities and international market growth. International Business Review, 25(4), 820–830. https://doi.org/10.1016/J.IBUSREV.2015.10.007
  • Matos, L. B. A. (2016). The use of Internet and Web 2 . 0 technologies to develop export market opportunities in Portuguese SMEs. Porto University Faculty of Economics.
  • Nguyen, T. D. ve Barrett, N. J. (2006). The Knowledge-Creating Role of the Internet in International Business: Evidence from Vietnam: Journal of International Marketing, 14(2), 116–147.
  • Okpara, J. O. (2009). Strategic choices, export orientation and export performance of SMEs in Nigeria. Management Decision, 47(8), 1281–1299. https://doi.org/10.1108/00251740910984541
  • Racela, O. C. ve Thoumrungroje, A. (2020). Enhancing Export Performance through Proactive Export Market Development Capabilities and ICT Utilization. Journal of Global Marketing, 33(1), 46–63.
  • Sinkovics, N., Sinkovics, R. R. ve Jean, R. J. B. (2012). Do born global SMEs reap more benefits from ICT use than other internationalizing small firms? Içinde M. G. V. H. M. Kirpalani. (Ed.), Handbook of Research on Born Globals (ss. 185–213). Edward Elgar Publishing Ltd. https://doi.org/10.4337/9780857938046.00021
  • Sousa, C. M. P. (2004). Export performance measurement: An evaluation of the empirical research in the literature. Academy of marketing science review, 2004(09), 1–22.
  • Sugiharto, T. (2009). Impacts Of Information Technology On Business Performance Of Small-Sized Agribusiness Firms.
  • Tolstoy, D. (2019). The Proactive Initiation of SMEs’ Foreign Business Relationships. European Management Review, 16(4), 1159–1173. https://doi.org/10.1111/emre.12303
  • Voola, R. ve O’Cass, A. (2010). Implementing competitive strategies: The role of responsive and proactive market orientations. European Journal of Marketing, 44(1–2), 245–266. https://doi.org/10.1108/03090561011008691
  • Voorhees, C. M., Brady, M. K., Calantone, R. ve Ramirez, E. (2016). Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies. Journal of the Academy of Marketing Science, 44(1), 119–134. https://doi.org/10.1007/s11747-015-0455-4
  • Yusuf, A. A. (2013). Impact Of ICT On SMEs – Case Rwanda. Turku University International Business Management.
  • Zhang, M., Sarker, S. ve Sarker, S. (2013). Drivers and export performance impacts of IT capability in ‘born-global’ firms: a cross-national study. Information Systems Journal, 23(5), 419–443.
  • Zou, S., Fang, E. ve Zhao, S. (2003). The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters. Journal of International Marketing, 11(4), 32–55. https://doi.org/10.1509/jimk.11.4.32.20145
  • Zou, S. ve Stan, S. (1998). The determinants of export performance: A review of the empirical literature between 1987 and 1997. International Marketing Review, 15(5), 333–356. https://doi.org/10.1108/02651339810236290
There are 45 citations in total.

Details

Primary Language Turkish
Subjects Business Administration
Journal Section Articles
Authors

Demet Köseoğlu 0000-0002-9153-9276

İlhami Tuncer 0000-0002-6883-4461

Publication Date March 24, 2022
Acceptance Date February 14, 2022
Published in Issue Year 2022 Volume: 6 Issue: 1

Cite

APA Köseoğlu, D., & Tuncer, İ. (2022). Bilgi İletişim Teknolojileri (BİT) Kullanımı, Proaktif İhracat Pazarı Geliştirme Yetenekleri ve İhracat Performansı Arasındaki İlişkinin İncelenmesi. Mehmet Akif Ersoy Üniversitesi Uygulamalı Bilimler Dergisi, 6(1), 32-52. https://doi.org/10.31200/makuubd.1025563


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