CORPORATE SOCIAL RESPONSIBILITY: A FRAMEWORK FOR THE SUSTAINABLE FUTURE OF ENLARGED EUROPE

Year 2012, Volume: 9 Issue: 18, 459 - 477, 06.12.2013

Duygu Türker Ceren Altuntaş

Abstract

Sustainable development has provided a significant conceptual approach for the solutions of problems on the triangle of industrialization, urbanization, and population increase. In order to advance the current and future welfare of its members, European Union (EU) has worked to build its development model on the principles of sustainability. The involvement of business organizations to this process is viewed critical to achieve the overarching sustainability principle. However the adoption of sustainability seems to be more problematic among the organizations in the new member and candidate states. The aim of current study is to discuss why and how corporate social responsibility (CSR) can provide a useful framework for these countries in their integration process to EU’s sustainability policy. In the study, after examining the current understanding of CSR in these countries, a network oriented approach is proposed to contribute to the generation of a sustainable future in an enlarged Europe

Keywords

Corporate social responsibility, corporate social responsibility networks, European Union, sustainable development

KURUMSAL SOSYAL SORUMLULUK: GENİŞLEYEN AVRUPA’NIN SÜRDÜRÜLEBİLİR GELECEĞİ İÇİN BİR ÇERÇEVE

Abstract

Sürdürülebilir kalkınma, sanayileşme, kentleşme ve nüfus artışı üçgeninde yer alan sorunların çözümünde önemli bir kavramsal yaklaşım sunmaktadır. Avrupa Birliği (AB), üyelerinin günümüzde ve gelecekteki refahlarının artırmak için sürdürülebilirlik ilkesine dayalı bir kalkınma modeli inşa etmek için çalışmaktadır. İşletme örgütlenmelerinin bu sürece katılımı, kapsayıcı nitelikteki sürdürülebilirlik ilkesine ulaşmada kritik önemde görülmektedir. Fakat sürdürülebilirliğin benimsenmesi yeni ve aday ülkelerde bulunan örgütler için daha sorunlu olacak gibi görünmektedir. Bu çalışmanın amacı, kurumsal sosyal sorumluluğun (KSS) AB’nin sürdürülebilirlik politikası ile bütünleşme süreci içerisinde bulunan bu ülkelere niçin ve nasıl yararlı bir çerçeve sunduğunu tartışmaktır. Çalışmada, bu ülkelerde hali hazırda var olan KSS anlayışı ele alındıktan sonra, genişleyen Avrupa’da sürdürülebilir bir gelecek yaratılmasına katkı sağlayacak, network odaklı bir politik yaklaşım öne sürülmektedir.

Keywords

Avrupa Birliği, kurumsal sosyal sorumluluk, kurumsal sosyal sorumluluk networkleri, sürdürülebilir kalkınma

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