MÜŞTERİLERİN SOSYAL TİCARET KULLANIMI: BİR SİSTEMATİK LİTERATÜR TARAMASI

Year 2017, Volume: 3 Issue: 2, 131 - 137, 24.12.2017

Said Altınışık , Sevgi Özkan Yıldırım

https://doi.org/10.22531/muglajsci.358776

Cited By: 2

Abstract

Sosyal
ticaret, görece yeni bir kavram olmasına rağmen hem işletmeler hem de
akademisyenler tarafından ilgi çeken bir alan olmuştur. Müşterilerin sosyal
ticaret kullanımının altında yatan temel güdüleri ortaya koymak adına birçok
teoriler öne sürülmüş ve birçok faktörler çalışılmıştır. Bu çalışmada
araştırmaların temellendirildiği sosyal ticaret aktiviteleri, çalışmalarda
kullanılan teoriler, faktörler ve çalışmaların yapıldığı ülkeler açısından
literatürün bir resmini elde etmek amacıyla literatür taraması yapılmıştır.
Çalışmadaki bulgularımızın ve nihai yorumlarımızın sonraki çalışmalar için
özellikle de sosyal ticaret alanını yeni araştıranlar için faydalı olacağını
umuyoruz.

Keywords

Sosyal ticaret, E-Ticaret, Sistematik Literatür Taraması

CONSUMERS’ ADOPTION OF SOCIAL COMMERCE: A SYSTEMATIC LITERATURE REVIEW

Abstract

Social
commerce though it is a relatively novel concept, has been an attracted field
by both practitioners and scholars. In search for exploring underlying motives
for social commerce usage many theories proposed and various factors studied by
academic circles. In this study we review the social commerce literature to
grasp a picture of the literature in terms of the social commerce activities as
research basis, theories and factors employed by the studies and the countries
that the studies were conducted. Our findings and concluding comments would be
useful for future studies especially for newcomer researchers in the social
commerce discipline.

Keywords

Social Commerce, E-Commerce, Systematic Literature Review

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