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SOSYAL MEDYA REKLAMCILIĞINDA TÜKETİCİ ALGILARININ TUTUM, DAVRANIŞ VE SATIN ALMA NİYETİ ÜZERİNE ETKİSİ

Year 2017, Volume: 39 Issue: 2, 361 - 388, 24.12.2017
https://doi.org/10.14780/muiibd.384073

Abstract

Kullanıcıların bilgi ve tecrübelerini paylaştığı sanal bir ortam olarak tanımlanan sosyal medya son zamanlarda teknolojinin yardımıyla yeni bir boyut kazanmıştır. Tüketiciler evde veya işyerinde daha fazla vakit geçirdiğinde sosyal medya kullanımı artmakta ve reklam aracılığıyla ürün ve hizmetler hakkında daha iyi bilgi edinmektedirler. Araştırmanın amacı, sosyal medya reklamlarında tüketici algılarının tutum, davranış ve satın alma niyetine etkisinin incelenmesi ve tüketici satın alma karar süreci açısından değerlendirilmesidir. Araştırma sonucuna göre, bilgi vericilik, eğlence ve ekonomiye yararlılık faktörleri sosyal medya reklamlarına yönelik tutumu, tutum, davranış ve satın alma niyetini ve son olarak davranış, satın alma niyetini pozitif yönde etkilemektedir. Güvenilirlik faktörünün tutum üzerinde bir etkisinin olmamasına karşın değer yozlaşması faktörü tutumu olumsuz yönde etkilemektedir.

References

  • ANDREW, T. S. (2016). The Role of Digital and Social Media Marketing in Consumer Behavior, Current Opinion in Psychology, 10: 17
  • ALTUNIŞIK, R., Coşkun, R., Bayraktaroğlu, S., Yildirim, E. (2012). Research Methods in Social Sciences- SPSS Applied (Sosyal Bilimlerde Araştırma Yöntemleri-SPSS Uygulamalı), Sakarya, Sakarya Publishing, Enhanced 6th Edition.
  • BRACKETT, L. K., Carr, B. N. (2001). Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes, Journal of Advertising Research, 41(5), September/October: 23-32.
  • BOZKURT, A. (2013). Açık ve Uzaktan Öğretim: Web 2.0 ve Sosyal Ağların Etkileri, XV. Akademik Bilişim Konferansı, Antalya, 23-25 Ocak.
  • BULUNMAZ, B. (2011). Social Media Usage at Automobile Sector and Fiat Case (Otomotiv Sektöründe Sosyal Medyanın Kullanımı ve Fiat Örneği), Global Media Journal, 2(3), Fall: 19-50.
  • CLOSE, A. G. (2012). Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-Tail, United States of America, Routledge.
  • ÇALIKUŞU, F. (2009). Comparison of Internet Advertisement Types from the Point of Consumer Attitudes (İnternet Reklam Çeşitlerinin Tüketici Tutumları Açısından Karşılaştırılması), Journal of Öneri, 8(32), July: 203-215.
  • DABNER, N. (2012). Breaking Ground’ in the Use of Social Media:A Case Study of a University Earthquake Response to Inform Educational Design with Facebook, Internet and Higher Education, 15(1), January: 69-78.
  • DIGITALAGE. (2017). 2016 Yılı Dijital Reklam Rakamları Açıklandı, http://digitalage.com.tr/2016-yilidijital- reklam-rakamlari-aciklandi/, (Date Accessed: 15.11.2017)
  • DUCOFFE, R. H. (1996). Advertising Value and Advertising on the Web, Journal of Advertising Research, 36(5): 21-35.
  • FOMELL, C. and Larcker, D.G. (1981) ‘Evaluating Structural Equation Models with Unobservable Variables and Measurement Error’, Journal of Marketing Research, Vol. 18, No. 1, pp.39–50.
  • FRANDSEN, M., Walters, J., Ferguson, S. G. (2014). Exploring the Viability of Using Online Social Media Advertising as a Recruitment Method for Smoking Cessation Clinical Trials, Nicotin & Tobacco Research, 16(2), February: 247-248.
  • HOOPER, D., Coughlan, J., Mullen, M. R. (2008). Structural Equation Modeling: Guidelines for Determining Model Fit, Electronic Journal of Business Research Methods, 6(1): 53-60.
  • HORZUM, M. B. (2010). Investigating teachers’ Web 2.0 tools awareness, frequency and purposes of usage in terms of different variables (Öğretmenlerin Web 2.0 Araçlarından Haberdarlığı, Kullanım Sıklıkları ve Amaçlarının Çeşitli Değişkenler Açısından İncelenmesi), International Journal of Human Sciences, 7(1): 603-634.
  • HWANG, J., Yoon, Y-S., Park, N-H. (2011). Structural Effects of Cognitive and Affective Responses to Web Advertisements, Website and Brand Attitudes, and Purchase Intentions: The Case of Casual-Dining Restaurants, International Journal of Hospitality Management, 30(4): 897-907.
  • ISAKSSON, J., Xavier, S. (2009). “Online Communities–Segments and Buying Behavior Profiles”, Boras, University of Högskolan I Boras, (Unpublished Postgraduate Thesis)
  • JUNG, A-R. (2017). The Influence of Perceived Ad Relevance on Social Media Advertising: An Empirical Examination of A Mediating Role of Privacy Concern, Computers in Human Behavior, 70: 303.
  • KABAN KADIOĞLU, Z. (2012). New Generation of Consuming Perception and Turkey at Information and Communication Technologies Era (Bilgi ve İletişim Teknolojileri Çağında Yeni Nesil Tüketim Algısı ve Türkiye), Social Media/Academy, İstanbul, Beta Publishing.
  • KARAMAN, S., Yıldırım, S., Kaban, A. (2008). Öğrenme 2.0 Yaygınlaşıyor: Web 2.0 Uygulamalarının Eğitimde Kullanımına İlişkin Araştırmalar ve Sonuçları, inet-tr’08 - XIII. Türkiye’de İnternet Konferansı, Ankara, 22-23 Aralık.
  • KARSON, E.. J., McCloy, S. D., Bonner, P. G. (2006). An Examination of Consumers’ Attitudes and Beliefs Towards Web Site Advertising, Journal of Current Issues and Research in Advertising, 28(2): 77-91.
  • KEKEÇ MORKOÇ, D., ERDÖNMEZ C. (2015). The Effect of Web 2.0 Technology in the Training Processes: The Sample of Vocational School of Çanakkale Social Sciences (Web 2.0 Uygulamalarının Eğitim Süreçlerine Etkisi: Çanakkale Sosyal Bilimler Meslek Yüksekokulu Örneği), Journal of Higher Education and Science,5(3), Aralık/December: 335-346
  • KEMP, S. (2017). Digital in 2017 Global Overview, https://wearesocial.com/special-reports/digital-in-2017-global-overview, (Date Accessed: 16.11.2017)
  • KERPEN, D. (2011). Likeable Social Media-How to Delight Your Customers, Create an Irresistible Brand, And Be Generally Amazing on Facebook (and Other Social Network), United States of America, McGraw-Hill Books.
  • LİNG, K. C., Piew, T. H., Chai L. T. (2010). The Determinants of Consumers’ Attitude Towards Advertising, Canadian Social Science, 6(14): 114-126.
  • LİU, C-L, Sinkovics, R. R., Pezderka, N., Haghirian, P. (2012). Determinants of Consumer Perceptions Towards Mobile Advertising- A Comparison Between Japan And Austria, Journal of Interactive Marketing, 26(1): 21-32.
  • MARTİN, B. (2015). 2015 Europe Digital Future in Focus, https://www.comscore.com/Insights/Blog/2015- Europe-Digital-Future-in-Focus, (Date Accessed: 16.11.2017)
  • MARTİNİ, E., Widaningsih, S. (2015). Effect of Online Advertising Towards Online Attitude of Adolescents in Indonesia, International Journal of Science and Research, 4(12): 733.
  • ONAY, A. (2012). Attitudes Towards Advertisements: A Qualitative Research (Reklamlara Yönelik Tutumlar: Nitel Bir Araştırma), Gümüşhane University E-Journal of Faculty of Communication, 1(4), September: 51-66.
  • ÖZKAYA, B. (2010). Advergaming as Advertisement Tool (Reklam Aracı Olarak Advergaming) Marmara University Journal of Economics Administrative Sciences, 29(2): 455-478.
  • PLUME, J. C., Dwivedi, Y. K., Slade, E. L. (2017). Social Media in the Marketing Context, Amsterdam, Chandos Publishing.
  • POLLAY, R. W., Mittal, B. (1993). Here’s the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising, Journal of Marketing, 57, July: 99-114.
  • RİCHARD, M.O, Habibi, M.R. (2016). Advanced Modeling of Online Consumer Behavior: The Moderating Roles of Hedonism and Culture, Journal of Business Research, 69: 1105.
  • SCHLOSSER, A. E., Shavitt, S., Kanfer, A. (1999). Questionnaire of Internet Users’ Attitudes Toward Internet Advertising, Journal of Interactive Marketing, 13(3), Summer: 34-54.
  • ŞAHİN, A. (2006). An Evaluation of Advertising on the Internet in the Perspective of Marketing Ethics: A Pilot Study Applied on MErsin University Students (İnternet Reklamlarının Pazarlama Etiği Açısından Değerlendirilmesi: Mersin Üniversitesi Öğrencileri Üzerinde Yapılan Pilot bir Çalışma), Journal of Öneri, 7(25), January: 119-130.
  • UYGUN, M., Özçifçi, V., Uslu Divanoğlu, S. (2011). Factors That Affect Consumers’ Online Shopping Behaviors (Tüketicilerin Online Alışveriş Davranışını Etkileyen Faktörler), Journal of Organization and Management Sciences, 3(2): 373-385.
  • ÜNAL, S., Erciş, A., Keser, E. (2011). Attitudes Towards Mobile Advertising–A Research to Determine The Differences Between the Attitudes of Youth and Adults, Procedia Social and Behavioral Sciences, 24: 361-377.
  • VAN-TİEN DAO, W., Nhat Hanh Le, A., Ming-Sung Cheng, J. and Chao Chen, D. (2014). Social Media Advertising Value: The Case of Transitional Economies in Southeast Asia, 33(2): 275.
  • WANG, Y., Sun, S., Lei, W., Toncar, M. (2009). Examining Beliefs and Attitudes Toward Online Advertising Among Chinese Consumers, Direct Marketing: An International Journal, 3(1): 52-66.
  • WEİ, K. K., Jerame, T., Shan, L. W. (2010). Online Advertising: A Study of Malaysian Consumers, International Journal of Business and Information, 5(2), December 2010: 111-134.
  • WİNDHAM, L., Orton, K. (2000). The Soul of The New Consumer, New York, Windsor Books.
  • WOLİN, L. D., Korgaonkar, P., Lund, D. (2002). Beliefs, Attitude and Behavior Towards Web Advertising, International Journal of Advertising, 21(1): 87-113.
  • YAVUZ, M. C., Haseki, M. İ. (2012). E-Marketing Applications at Accommodation Businesses: A Model Proposal Based on E-Media Tools (Konaklama İşletmelerinde E-Pazarlama Uygulamaları: E-Medya Araçları Temelinde Bir Model Önerisi), Çağ University Journal of Social Sciences, 9(2), December: 116-137.
  • ZAFAR, S., Khan, M. M. (2011). Examining the Attitude Towards Social Network Advertising: A Study of Young Pakistani Consumers, International Journal of Academic Research, Part II, 3(5), September: 299-302.
  • ZEFF, R., Aronson, B. (1999). Advertising on the Internet, Wiley Computer Publishing, 2nd Edition, United States of America
Year 2017, Volume: 39 Issue: 2, 361 - 388, 24.12.2017
https://doi.org/10.14780/muiibd.384073

Abstract

References

  • ANDREW, T. S. (2016). The Role of Digital and Social Media Marketing in Consumer Behavior, Current Opinion in Psychology, 10: 17
  • ALTUNIŞIK, R., Coşkun, R., Bayraktaroğlu, S., Yildirim, E. (2012). Research Methods in Social Sciences- SPSS Applied (Sosyal Bilimlerde Araştırma Yöntemleri-SPSS Uygulamalı), Sakarya, Sakarya Publishing, Enhanced 6th Edition.
  • BRACKETT, L. K., Carr, B. N. (2001). Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes, Journal of Advertising Research, 41(5), September/October: 23-32.
  • BOZKURT, A. (2013). Açık ve Uzaktan Öğretim: Web 2.0 ve Sosyal Ağların Etkileri, XV. Akademik Bilişim Konferansı, Antalya, 23-25 Ocak.
  • BULUNMAZ, B. (2011). Social Media Usage at Automobile Sector and Fiat Case (Otomotiv Sektöründe Sosyal Medyanın Kullanımı ve Fiat Örneği), Global Media Journal, 2(3), Fall: 19-50.
  • CLOSE, A. G. (2012). Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-Tail, United States of America, Routledge.
  • ÇALIKUŞU, F. (2009). Comparison of Internet Advertisement Types from the Point of Consumer Attitudes (İnternet Reklam Çeşitlerinin Tüketici Tutumları Açısından Karşılaştırılması), Journal of Öneri, 8(32), July: 203-215.
  • DABNER, N. (2012). Breaking Ground’ in the Use of Social Media:A Case Study of a University Earthquake Response to Inform Educational Design with Facebook, Internet and Higher Education, 15(1), January: 69-78.
  • DIGITALAGE. (2017). 2016 Yılı Dijital Reklam Rakamları Açıklandı, http://digitalage.com.tr/2016-yilidijital- reklam-rakamlari-aciklandi/, (Date Accessed: 15.11.2017)
  • DUCOFFE, R. H. (1996). Advertising Value and Advertising on the Web, Journal of Advertising Research, 36(5): 21-35.
  • FOMELL, C. and Larcker, D.G. (1981) ‘Evaluating Structural Equation Models with Unobservable Variables and Measurement Error’, Journal of Marketing Research, Vol. 18, No. 1, pp.39–50.
  • FRANDSEN, M., Walters, J., Ferguson, S. G. (2014). Exploring the Viability of Using Online Social Media Advertising as a Recruitment Method for Smoking Cessation Clinical Trials, Nicotin & Tobacco Research, 16(2), February: 247-248.
  • HOOPER, D., Coughlan, J., Mullen, M. R. (2008). Structural Equation Modeling: Guidelines for Determining Model Fit, Electronic Journal of Business Research Methods, 6(1): 53-60.
  • HORZUM, M. B. (2010). Investigating teachers’ Web 2.0 tools awareness, frequency and purposes of usage in terms of different variables (Öğretmenlerin Web 2.0 Araçlarından Haberdarlığı, Kullanım Sıklıkları ve Amaçlarının Çeşitli Değişkenler Açısından İncelenmesi), International Journal of Human Sciences, 7(1): 603-634.
  • HWANG, J., Yoon, Y-S., Park, N-H. (2011). Structural Effects of Cognitive and Affective Responses to Web Advertisements, Website and Brand Attitudes, and Purchase Intentions: The Case of Casual-Dining Restaurants, International Journal of Hospitality Management, 30(4): 897-907.
  • ISAKSSON, J., Xavier, S. (2009). “Online Communities–Segments and Buying Behavior Profiles”, Boras, University of Högskolan I Boras, (Unpublished Postgraduate Thesis)
  • JUNG, A-R. (2017). The Influence of Perceived Ad Relevance on Social Media Advertising: An Empirical Examination of A Mediating Role of Privacy Concern, Computers in Human Behavior, 70: 303.
  • KABAN KADIOĞLU, Z. (2012). New Generation of Consuming Perception and Turkey at Information and Communication Technologies Era (Bilgi ve İletişim Teknolojileri Çağında Yeni Nesil Tüketim Algısı ve Türkiye), Social Media/Academy, İstanbul, Beta Publishing.
  • KARAMAN, S., Yıldırım, S., Kaban, A. (2008). Öğrenme 2.0 Yaygınlaşıyor: Web 2.0 Uygulamalarının Eğitimde Kullanımına İlişkin Araştırmalar ve Sonuçları, inet-tr’08 - XIII. Türkiye’de İnternet Konferansı, Ankara, 22-23 Aralık.
  • KARSON, E.. J., McCloy, S. D., Bonner, P. G. (2006). An Examination of Consumers’ Attitudes and Beliefs Towards Web Site Advertising, Journal of Current Issues and Research in Advertising, 28(2): 77-91.
  • KEKEÇ MORKOÇ, D., ERDÖNMEZ C. (2015). The Effect of Web 2.0 Technology in the Training Processes: The Sample of Vocational School of Çanakkale Social Sciences (Web 2.0 Uygulamalarının Eğitim Süreçlerine Etkisi: Çanakkale Sosyal Bilimler Meslek Yüksekokulu Örneği), Journal of Higher Education and Science,5(3), Aralık/December: 335-346
  • KEMP, S. (2017). Digital in 2017 Global Overview, https://wearesocial.com/special-reports/digital-in-2017-global-overview, (Date Accessed: 16.11.2017)
  • KERPEN, D. (2011). Likeable Social Media-How to Delight Your Customers, Create an Irresistible Brand, And Be Generally Amazing on Facebook (and Other Social Network), United States of America, McGraw-Hill Books.
  • LİNG, K. C., Piew, T. H., Chai L. T. (2010). The Determinants of Consumers’ Attitude Towards Advertising, Canadian Social Science, 6(14): 114-126.
  • LİU, C-L, Sinkovics, R. R., Pezderka, N., Haghirian, P. (2012). Determinants of Consumer Perceptions Towards Mobile Advertising- A Comparison Between Japan And Austria, Journal of Interactive Marketing, 26(1): 21-32.
  • MARTİN, B. (2015). 2015 Europe Digital Future in Focus, https://www.comscore.com/Insights/Blog/2015- Europe-Digital-Future-in-Focus, (Date Accessed: 16.11.2017)
  • MARTİNİ, E., Widaningsih, S. (2015). Effect of Online Advertising Towards Online Attitude of Adolescents in Indonesia, International Journal of Science and Research, 4(12): 733.
  • ONAY, A. (2012). Attitudes Towards Advertisements: A Qualitative Research (Reklamlara Yönelik Tutumlar: Nitel Bir Araştırma), Gümüşhane University E-Journal of Faculty of Communication, 1(4), September: 51-66.
  • ÖZKAYA, B. (2010). Advergaming as Advertisement Tool (Reklam Aracı Olarak Advergaming) Marmara University Journal of Economics Administrative Sciences, 29(2): 455-478.
  • PLUME, J. C., Dwivedi, Y. K., Slade, E. L. (2017). Social Media in the Marketing Context, Amsterdam, Chandos Publishing.
  • POLLAY, R. W., Mittal, B. (1993). Here’s the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising, Journal of Marketing, 57, July: 99-114.
  • RİCHARD, M.O, Habibi, M.R. (2016). Advanced Modeling of Online Consumer Behavior: The Moderating Roles of Hedonism and Culture, Journal of Business Research, 69: 1105.
  • SCHLOSSER, A. E., Shavitt, S., Kanfer, A. (1999). Questionnaire of Internet Users’ Attitudes Toward Internet Advertising, Journal of Interactive Marketing, 13(3), Summer: 34-54.
  • ŞAHİN, A. (2006). An Evaluation of Advertising on the Internet in the Perspective of Marketing Ethics: A Pilot Study Applied on MErsin University Students (İnternet Reklamlarının Pazarlama Etiği Açısından Değerlendirilmesi: Mersin Üniversitesi Öğrencileri Üzerinde Yapılan Pilot bir Çalışma), Journal of Öneri, 7(25), January: 119-130.
  • UYGUN, M., Özçifçi, V., Uslu Divanoğlu, S. (2011). Factors That Affect Consumers’ Online Shopping Behaviors (Tüketicilerin Online Alışveriş Davranışını Etkileyen Faktörler), Journal of Organization and Management Sciences, 3(2): 373-385.
  • ÜNAL, S., Erciş, A., Keser, E. (2011). Attitudes Towards Mobile Advertising–A Research to Determine The Differences Between the Attitudes of Youth and Adults, Procedia Social and Behavioral Sciences, 24: 361-377.
  • VAN-TİEN DAO, W., Nhat Hanh Le, A., Ming-Sung Cheng, J. and Chao Chen, D. (2014). Social Media Advertising Value: The Case of Transitional Economies in Southeast Asia, 33(2): 275.
  • WANG, Y., Sun, S., Lei, W., Toncar, M. (2009). Examining Beliefs and Attitudes Toward Online Advertising Among Chinese Consumers, Direct Marketing: An International Journal, 3(1): 52-66.
  • WEİ, K. K., Jerame, T., Shan, L. W. (2010). Online Advertising: A Study of Malaysian Consumers, International Journal of Business and Information, 5(2), December 2010: 111-134.
  • WİNDHAM, L., Orton, K. (2000). The Soul of The New Consumer, New York, Windsor Books.
  • WOLİN, L. D., Korgaonkar, P., Lund, D. (2002). Beliefs, Attitude and Behavior Towards Web Advertising, International Journal of Advertising, 21(1): 87-113.
  • YAVUZ, M. C., Haseki, M. İ. (2012). E-Marketing Applications at Accommodation Businesses: A Model Proposal Based on E-Media Tools (Konaklama İşletmelerinde E-Pazarlama Uygulamaları: E-Medya Araçları Temelinde Bir Model Önerisi), Çağ University Journal of Social Sciences, 9(2), December: 116-137.
  • ZAFAR, S., Khan, M. M. (2011). Examining the Attitude Towards Social Network Advertising: A Study of Young Pakistani Consumers, International Journal of Academic Research, Part II, 3(5), September: 299-302.
  • ZEFF, R., Aronson, B. (1999). Advertising on the Internet, Wiley Computer Publishing, 2nd Edition, United States of America
There are 44 citations in total.

Details

Subjects Economics
Journal Section Makaleler
Authors

Duygu Talih Akkaya This is me

Ayşe Akyol This is me

Gülhayat Gölbaşı Şimşek

Publication Date December 24, 2017
Submission Date September 1, 2017
Published in Issue Year 2017 Volume: 39 Issue: 2

Cite

APA Talih Akkaya, D., Akyol, A., & Gölbaşı Şimşek, G. (2017). SOSYAL MEDYA REKLAMCILIĞINDA TÜKETİCİ ALGILARININ TUTUM, DAVRANIŞ VE SATIN ALMA NİYETİ ÜZERİNE ETKİSİ. Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 39(2), 361-388. https://doi.org/10.14780/muiibd.384073
AMA Talih Akkaya D, Akyol A, Gölbaşı Şimşek G. SOSYAL MEDYA REKLAMCILIĞINDA TÜKETİCİ ALGILARININ TUTUM, DAVRANIŞ VE SATIN ALMA NİYETİ ÜZERİNE ETKİSİ. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. December 2017;39(2):361-388. doi:10.14780/muiibd.384073
Chicago Talih Akkaya, Duygu, Ayşe Akyol, and Gülhayat Gölbaşı Şimşek. “SOSYAL MEDYA REKLAMCILIĞINDA TÜKETİCİ ALGILARININ TUTUM, DAVRANIŞ VE SATIN ALMA NİYETİ ÜZERİNE ETKİSİ”. Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi 39, no. 2 (December 2017): 361-88. https://doi.org/10.14780/muiibd.384073.
EndNote Talih Akkaya D, Akyol A, Gölbaşı Şimşek G (December 1, 2017) SOSYAL MEDYA REKLAMCILIĞINDA TÜKETİCİ ALGILARININ TUTUM, DAVRANIŞ VE SATIN ALMA NİYETİ ÜZERİNE ETKİSİ. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi 39 2 361–388.
IEEE D. Talih Akkaya, A. Akyol, and G. Gölbaşı Şimşek, “SOSYAL MEDYA REKLAMCILIĞINDA TÜKETİCİ ALGILARININ TUTUM, DAVRANIŞ VE SATIN ALMA NİYETİ ÜZERİNE ETKİSİ”, Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi, vol. 39, no. 2, pp. 361–388, 2017, doi: 10.14780/muiibd.384073.
ISNAD Talih Akkaya, Duygu et al. “SOSYAL MEDYA REKLAMCILIĞINDA TÜKETİCİ ALGILARININ TUTUM, DAVRANIŞ VE SATIN ALMA NİYETİ ÜZERİNE ETKİSİ”. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi 39/2 (December 2017), 361-388. https://doi.org/10.14780/muiibd.384073.
JAMA Talih Akkaya D, Akyol A, Gölbaşı Şimşek G. SOSYAL MEDYA REKLAMCILIĞINDA TÜKETİCİ ALGILARININ TUTUM, DAVRANIŞ VE SATIN ALMA NİYETİ ÜZERİNE ETKİSİ. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2017;39:361–388.
MLA Talih Akkaya, Duygu et al. “SOSYAL MEDYA REKLAMCILIĞINDA TÜKETİCİ ALGILARININ TUTUM, DAVRANIŞ VE SATIN ALMA NİYETİ ÜZERİNE ETKİSİ”. Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi, vol. 39, no. 2, 2017, pp. 361-88, doi:10.14780/muiibd.384073.
Vancouver Talih Akkaya D, Akyol A, Gölbaşı Şimşek G. SOSYAL MEDYA REKLAMCILIĞINDA TÜKETİCİ ALGILARININ TUTUM, DAVRANIŞ VE SATIN ALMA NİYETİ ÜZERİNE ETKİSİ. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2017;39(2):361-88.

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