YENİLİK VE MÜŞTERİ PERFORMANSININ FİNANSAL PERFORMANS ÜZERİNDEKİ ETKİSİ: ORTA ÖLÇEKLİ SANAYİ İŞLETMELERİNDE BİR ARAŞTIRMA

M. Öncü; Murat Bayat; Önder Kethüda; Emre Zengin

doi:10.14780/iibd.19898

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Year 2015, Volume: 37 Issue: 1, 149 - 164, 07.09.2015

M. Öncü Murat Bayat , Önder Kethüda , Emre Zengin

https://doi.org/10.14780/iibd.19898

Cited By: 5

Abstract

The aim of this study is to identify the effect of the innovation performance and customer performance on the financial performance of medium sized enterprises. In this perspective, 88 medium sized manufacturing enterprises based in Düzce, were chosen as the population of the study. It was planned to collect the data of all enterprises in the population. Collecting the required data from 65 medium sized manufacturing enterprises which, were willing to participate in the survey, was implemented. According to the result of research, both innovation performance and customer performance have positive effects on the financial performance of the medium sized manufacturing enterprises. Besides, innovation performance has positive effect on the customer performance

Keywords

Financial Performance, Innovation Performance, Customer Performance, Medium sized enterprises, Düzce

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