Ekonomik durgunluk ve COVID-19: COVID-19 sonrası iki farklı krizin tatil niyetine etkisi

Year 2024, Volume: 14 Issue: 4, 2478 - 2496

Selçuk Efe Küçükkambak , Süheyla Golcheshmeh , Fatma Yüksel Çakır

https://doi.org/10.30783/nevsosbilen.1523364

Abstract

Bu araştırma, COVİD-19 sonrası dönemde ortaya çıkan küresel ekonomik krizin ve gidilecek destinasyon veya konaklama yerlerine ilişkin algılanan risklerin bireylerin tatile çıkma niyetleri üzerindeki etkilerini incelemektedir. Planlı Davranış Teorisi'ni temel alan araştırmada 576 kişiden (Kadın N = 382, Erkek N = 194) toplanan veriler analiz edildi. Araştırma sonuçları, pandemi sonrası dönemde yaşanan ekonomik krizin destinasyon ve konaklama riskleri kadar tatil yapma niyetini de doğrudan etkilediğini ve Pandemi Kaygısı Seyahat Ölçeği uyarlamasının geçerli ve güvenilir olduğunu göstermiştir. Araştırma, ekonomik krizin izleri ve pandemi sonrası dönemdeki somut risk algıları dikkate alınarak Planlı Davranış Teorisi'ni farklı bir bakış açısıyla genişletmeyi amaçlamıştır.

Keywords

Turist Davranışı, Ekonomik Durgunluk, Destinasyon Riski, KonaklamaRiski, Planlı Davranış Teorisi

Economic recession and COVID-19: The impact of two different crises on holiday intentions in the post-COVID-19 era

Abstract

This research examines the effects of the global economic crisis that emerged in the post-COVID-19 period and the perceived risks related to the destination or places of accommodation on individuals' intention to go on holiday. The research based on the Theory of Planned Behavior analyzed data collected from 576 people (Female N = 382, Male N = 194). Research results have shown that the economic crisis in the post-pandemic period directly affects the intention to take a holiday as much as the destination and accommodation risks and that the adaptation of the Pandemic Anxiety Travel Scale is valid and reliable. The research aims to expand the Theory of Planned Behavior from a different perspective, considering the traces of the economic crisis and concrete risk perceptions in the post-pandemic period.

Keywords

Tourist Behaviour, Economic Recession, Destination Risk, Accommodation Risk, Theory of Planned Behaviour

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