Abstract
Pazaryn evrensel olarak üstünlük kazandy?y, çocuklaryn ve gençlerin tüketici rolünü daha çok üstlendikleri günümüzde giderek daha materyalist hale geldi?imizi görüyoruz. Bu nedenle çaly?ma cinsiyet de?i?kenine göre üniversite ö?rencilerinin materyalist de?erlerini belirlemek amacyyla 480 denek (240 kyz, 240 erkek) üzerinde planlanmy? ve yürütülmü?tür. Örneklem, Ankara il merkezindeki vakyf ve devlet üniversitelerinde okuyan birinci ve dördüncü synyf ö?rencileri arasyndan e?it da?ytym yöntemi ile seçilmi?tir. Ystatistik analiz sonucunda, cinsiyet ile merkeziyetçilik arasynda anlamly bir ili?kinin oldu?u bulunmu?tur (p
Abstract
As markets gain worldwide dominance and as children and adolescents increasingly take on the role of consumers; today it is common to see that we are becoming increasingly materialistic. Thus this paper has been planned and conducted on 480 respondents (240 female, 240 male) to investigate the materialistic values of university students by gender. The sample has been selected by a simple random sampling method from the university students who attend in the first and the fourth classes of state and private university located in central Ankara, Turkey. From the statistical analysis, it is found that gender has a significant relationship with centrality (p
Details
| Primary Language | Turkish |
|---|---|
| Journal Section | Finance |
| Authors | |
| Publication Date | May 1, 2009 |
| Published in Issue | Year 2009 Volume: 4 Issue: 4 |