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Year 2015, Volume: 10 Issue: 4, 135 - 148, 15.10.2015

VESİLE Özçifçi

Abstract

As the technological developments intensify, innovations turn out to be the only choice for businesses to adapt changing conditions. Particularly, the young who follows innovations more closely constitute a substantial segment of the market. In this study 1435 datasheets have been collected to find out the impact of personal traits of Aksaray University students on fashion innovativeness. The data obtained in this study have been tested through structural equation analysis. As the result of the study, gender and income traits have been found to influence the personal and fashion innovativeness, and also personal innovativeness has been recognized to have an effect on fashion innovativeness

Keywords

Consumer Innovation Fashion Innovation Personality

References

  • • Akdoğan, M.Ş. ve Karaarslan, M.H., (2013). Tüketici Yenilikçiliği. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, Cilt: 27, Sayı: 2,ss:1-20.
  • • Alagöz, S., (2009). Pazarlamada Yükselen Trend: Moda. Sosyal ve Ekonomik Araştırmalar Dergisi. Cilt:12, Sayı:18, ss:533-560.
  • • Aydın, S., (2009). Kişisel ve Ürün Temelli Yenilikçilik: Cep Telefonu Kullanıcıları Üzerine Ampirik Bir Uygulama. Doğuş Üniversitesi Dergisi, Cilt:10,Sayı:2, ss:188-203.
  • • Ayyıldız, H., Cengiz, E. ve Ustasüleyman, T., (2006). Üretim ve Pazarlama Bölüm Çalışanları Arası Davranışsal Değişkenlerin Firma performansı Üzerine etkisine İlişkin Yapısal Bir Model Önerisi. Muğla Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 17, ss:21-38.
  • • Beaudoin, P., Lachance, M.J., and Robitaille, J., (2003). Fashion Innovativeness, Fashion Diffusion and Brand Sensitivity among Adolescents. Journal of Fashion Marketing and Management, Vol:7, No:1, pp:23-30.
  • • Cho, S. and Workman, J., (2011). Gender, Fashion Innovativeness and Opinion Leadership, and Need for Touch: Effects on Multi-Channel Choice and Touch/Non-Touch Preference in Clothing Shopping. Journal of Fashion Marketing and Management, Vol:15, No:3, pp:363-382.
  • • Choo, H.J., Sim, S.Y., Lee, H.K., and Kim, H.B., (2014). The Effect of Consumers’ Involvement and Innovativeness on The Utilization of Fashion Wardrobe. International Journal of Consumer Studies. 38, 2, pp:2175-2182.
  • • Deniz, A., (2012), Tüketici Yenilikçiliğinin Boyutları ve Yenilikçiliği Etkileyen Faktörler Arasındaki İlişkiler. Yayımlanmamış Doktora Tezi. Erzurum: Atatürk Üniversitesi Sosyal Bilimler Enstitüsü.
  • • Elçi, Ş., (2006). İnovasyon: Kalkınmanın ve Rekabetin Anahtarı. Ankara: Nova Yayıncılık.
  • • Erciş, A. ve Türk, B., (2014). Kişisel Değerler ve İçsel Yenilikçilik Boyutları İlişkisinin Yapısal Eşitlik Modeliyle İncelenmesi. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, Cilt:28, Sayı:2, ss:75-88.
  • • Ertürk, N., (2011). Moda Kavramı, Moda Kuramları ve Güncel Moda Eğilimi Çalışmaları. Süleyman Demirel Üniversitesi Güzel Sanatlar Fakültesi Hakemli Dergisi, 7, ss:1-32.
  • • Goldsmıth, R.E. and Hofacker, C.F., (1991). Measuring Consumer Innovativeness. Journal of the Academy of Marketing Science, 19(3), pp:209-221.
  • • Goldsmith, R.E., Freiden, J.B., and Eastman, J.K., (1995). The generality/specificity issue in consumer innovativeness research, Technovation, Vol:15, No:10, pp:601-12.
  • • Goldsmith, R.E., Stith, M.T., and White, J.D., (1987). Race and Sex Differences in Self-identified Innovativeness and Opinion leadership. Journal of Retailing, Vol:63, No:4, pp:411-25.
  • • Goldsmith, R.E., Heitmeyer, J.R., and Freiden, J.B., (1991). Social Values and Fashion Leadership. Clothing and Textiles Research Journal, Vol:10, No:1, pp:37-45.
  • • Hirschman, E.C., (1980). Innovativeness, Novelty Seeking, and Consumer Creativity. Journal of Consumer Research, 7, 3, pp:283–295.
  • • Hooper, D. and Mullen, C.J., (2008). Structural Equation Modelling: Guidelines for Determining Model Fit. Electronic Journal of Business Research Methods, 6(1), pp:53-60.
  • • http://shiftdelete.net/intel-genclerin-dijital-hayatini-arastirdi-40430, Erişim Tarihi:07.06.2015.
  • • Im, S., Mason, C.H., and Houston, M.B., (2007). Does Innate Consumer İnnovativeness Relate to New Product/Service Adoption Behavior? The İntervening Role of Social Learning Via Vicarious Innovativeness. Journal of the Academic Marketing Science,35,pp:63–75.
  • • Im, S., Bayus, B.L., and Mason, C.H., (2003). An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New Product Adoption Behavior. Journal of the Academy of Marketing Science, Volume:31, No:1, pp:61-73.
  • • Jones, G.R., (2001). Organizational Theory and Cases. Prentice Hall International Inc., London.
  • • Karaaslan, M.H., (2012). Tüketici Yenilikçiliği. Yayımlanmamış Doktora Tezi. Kayseri: Erciyes Üniversitesi Sosyal Bilimler Enstitüsü.
  • • Malhotra, N.K., (1999). Marketing Research: An Applied Orientation, (3. Edition), Upper Saddle River New Jersey: Prentice Hall.
  • • Merchant, A., Rose, G., and Rose, M., (2014). The Impact of Time Orientation on Consumer Innovativeness in the United States and India, Journal of Marketing Theory and Practice, Vol:22, No:3, pp:325–337.
  • • Midgley, D.F. and Dowling, G.R., (1978). Innovativeness: The Concept and İts Measurement. Journal of Consumer Research, Vol:4, No:4, pp:229-242.
  • • Midgley, D.F. and Dowling, G.R., (1993). A Longitudinal Study of Product form Innovation: The Interaction between Predisposition and Social Messages. Journal of Consumer Research, Vol:19, No:4, pp:611-625.
  • • Mucuk, İ., (2012). Pazarlama İlkeleri. İstanbul: Türkmen Kitabevi.
  • • Nakip, Mahir., (2004). Pazarlama Araştırmalarına Giriş, 1. Basım, Seçkin Yayıncılık, Ankara.
  • • O’Cass, A., (2004). Fashion Clothing Consumption: Antecedents and Consequences Of Fashion.
  • • Prahinski, C. and Fan, Y., (2007). Supplier Evaluations: The Role of Communication Quality. The Journal of Supply Chain Management, 43(3), pp:16-28.
  • • Rao, P. and Holt, D., (2005). Do Green Supply Chains Lead to Competitiveness and Economic Performance. International Journal of Operations & Production Management, 25(9), pp:898-916.
  • • Roehrich, G., (2004). Consumer Innovativeness Concepts and Measurements. Journal of Business Research, (57), pp:671-677.
  • • Roehrich, G., Valette Florence, P., and Ferrandi, J.M., (2002). An Exploration of The Relationship Between Innate Innovativeness and Domain Specific Innovativeness. Asia Pacific Advances in Consumer Researh, (5), pp:379-386.
  • • Sproles, G.B., (1981). Analyzing Fashion Life Cycles-Principles and Perspectives. Journal of Marketing, 45, pp:116-124.
  • • Steenkamp, J.E.M., Hofstede, F., and Wedel, M., (1999). A Cross-National Investigation in to The Individual and National Cultural Antecedents of Consumer Innovativeness. Journal of Marketing, Vol:63, No:2, pp:55-69.
  • • Stith, M.T. and Goldsmith, R.E., (1989). Race, Sex, and Fashion Innovativeness: A Replication. Psychology & Marketing, Vol:6, No:4, pp:249-62.
  • • Tabachnick, B.G. and Fidell, L.S., (2001). Using Multivariate Statistics (Fourht Edition), Allyn&Bacon, a Pearson Education Company.
  • • Uzkurt, C., (2008). Yenilik Yönetimi ve Yenilikçi Örgüt Kültürü. İstanbul: Beta Basım.
  • • Vandecasteele, B. and Geuens, M., (2010). Motivated Consumer Innovativeness: Concept, Measurement, Andvalidation. Intern. Journal of Research in Marketing, (27), ss:308-318.
  • • Veronique, V.A., Wittlox, F., and WEE, B.V., (2007). The Effects of The Land Use System on Travel Behavior: Structural Equation Modeling Approach. Transportation Planning and Technology, 30(4), pp:331-353.
  • • www.connectedvivaki.com/turkiyede-medya-tuketimi-sekil-degistiriyor/, Erişim Tarihi:09.06.2015.
  • • Xie, Y.H. and Singh, N., (2007). The Impact of Young Adults' Socialisation on Consunfier Innovativeness. Journal of Customer Behaviour, Vol:6, No:3, pp:229-248.
  • • Zhang, C. and Suhong, L., (2006). Secure Information Sharing in Internet-Based Supply Chain Management Systems. Journal of Computer Information Systems, 46(4), pp:22.

TÜKETİCİ YENİLİKÇİLİĞİ VE MODA YENİLİKÇİLİĞİ İLİŞKİSİNİN İNCELENMESİ

Year 2015, Volume: 10 Issue: 4, 135 - 148, 15.10.2015

VESİLE Özçifçi

Abstract

Teknolojide meydana gelen gelişmeler ile birlikte işletmelerin değişen şartlara uyum sağlamaları yenilik yapmaktan geçmektedir. Özellikle yenilikleri daha yakından takip eden gençler, pazarın önemli bir grubunu oluşturmaktadır. Çalışmada Aksaray Üniversitesi bünyesinde fakültelerde öğrenim gören öğrencilerin kişisel özelliklerinin kişisel ve moda yenilikçiliği üzerindeki etkisinin belirlenmesi amacıyla 1435 veri toplanmıştır. Elde edilen veriler yapısal eşitlik analizi ile test edilmiştir. Yapılan çalışma sonucunda cinsiyet ve gelirin kişisel ve moda yenilikçiliğini etkilediği, ayrıca kişisel yenilikçiliğin moda yenilikçiliği üzerinde etkili olduğu tespit edilmiştir.

Keywords

Tüketici Yenilikçiliği Moda Yenilikçiliği Kişisel Özellikler Öğrenci Yapısal Eşitlik Modellemesi

References

  • • Akdoğan, M.Ş. ve Karaarslan, M.H., (2013). Tüketici Yenilikçiliği. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, Cilt: 27, Sayı: 2,ss:1-20.
  • • Alagöz, S., (2009). Pazarlamada Yükselen Trend: Moda. Sosyal ve Ekonomik Araştırmalar Dergisi. Cilt:12, Sayı:18, ss:533-560.
  • • Aydın, S., (2009). Kişisel ve Ürün Temelli Yenilikçilik: Cep Telefonu Kullanıcıları Üzerine Ampirik Bir Uygulama. Doğuş Üniversitesi Dergisi, Cilt:10,Sayı:2, ss:188-203.
  • • Ayyıldız, H., Cengiz, E. ve Ustasüleyman, T., (2006). Üretim ve Pazarlama Bölüm Çalışanları Arası Davranışsal Değişkenlerin Firma performansı Üzerine etkisine İlişkin Yapısal Bir Model Önerisi. Muğla Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 17, ss:21-38.
  • • Beaudoin, P., Lachance, M.J., and Robitaille, J., (2003). Fashion Innovativeness, Fashion Diffusion and Brand Sensitivity among Adolescents. Journal of Fashion Marketing and Management, Vol:7, No:1, pp:23-30.
  • • Cho, S. and Workman, J., (2011). Gender, Fashion Innovativeness and Opinion Leadership, and Need for Touch: Effects on Multi-Channel Choice and Touch/Non-Touch Preference in Clothing Shopping. Journal of Fashion Marketing and Management, Vol:15, No:3, pp:363-382.
  • • Choo, H.J., Sim, S.Y., Lee, H.K., and Kim, H.B., (2014). The Effect of Consumers’ Involvement and Innovativeness on The Utilization of Fashion Wardrobe. International Journal of Consumer Studies. 38, 2, pp:2175-2182.
  • • Deniz, A., (2012), Tüketici Yenilikçiliğinin Boyutları ve Yenilikçiliği Etkileyen Faktörler Arasındaki İlişkiler. Yayımlanmamış Doktora Tezi. Erzurum: Atatürk Üniversitesi Sosyal Bilimler Enstitüsü.
  • • Elçi, Ş., (2006). İnovasyon: Kalkınmanın ve Rekabetin Anahtarı. Ankara: Nova Yayıncılık.
  • • Erciş, A. ve Türk, B., (2014). Kişisel Değerler ve İçsel Yenilikçilik Boyutları İlişkisinin Yapısal Eşitlik Modeliyle İncelenmesi. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, Cilt:28, Sayı:2, ss:75-88.
  • • Ertürk, N., (2011). Moda Kavramı, Moda Kuramları ve Güncel Moda Eğilimi Çalışmaları. Süleyman Demirel Üniversitesi Güzel Sanatlar Fakültesi Hakemli Dergisi, 7, ss:1-32.
  • • Goldsmıth, R.E. and Hofacker, C.F., (1991). Measuring Consumer Innovativeness. Journal of the Academy of Marketing Science, 19(3), pp:209-221.
  • • Goldsmith, R.E., Freiden, J.B., and Eastman, J.K., (1995). The generality/specificity issue in consumer innovativeness research, Technovation, Vol:15, No:10, pp:601-12.
  • • Goldsmith, R.E., Stith, M.T., and White, J.D., (1987). Race and Sex Differences in Self-identified Innovativeness and Opinion leadership. Journal of Retailing, Vol:63, No:4, pp:411-25.
  • • Goldsmith, R.E., Heitmeyer, J.R., and Freiden, J.B., (1991). Social Values and Fashion Leadership. Clothing and Textiles Research Journal, Vol:10, No:1, pp:37-45.
  • • Hirschman, E.C., (1980). Innovativeness, Novelty Seeking, and Consumer Creativity. Journal of Consumer Research, 7, 3, pp:283–295.
  • • Hooper, D. and Mullen, C.J., (2008). Structural Equation Modelling: Guidelines for Determining Model Fit. Electronic Journal of Business Research Methods, 6(1), pp:53-60.
  • • http://shiftdelete.net/intel-genclerin-dijital-hayatini-arastirdi-40430, Erişim Tarihi:07.06.2015.
  • • Im, S., Mason, C.H., and Houston, M.B., (2007). Does Innate Consumer İnnovativeness Relate to New Product/Service Adoption Behavior? The İntervening Role of Social Learning Via Vicarious Innovativeness. Journal of the Academic Marketing Science,35,pp:63–75.
  • • Im, S., Bayus, B.L., and Mason, C.H., (2003). An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New Product Adoption Behavior. Journal of the Academy of Marketing Science, Volume:31, No:1, pp:61-73.
  • • Jones, G.R., (2001). Organizational Theory and Cases. Prentice Hall International Inc., London.
  • • Karaaslan, M.H., (2012). Tüketici Yenilikçiliği. Yayımlanmamış Doktora Tezi. Kayseri: Erciyes Üniversitesi Sosyal Bilimler Enstitüsü.
  • • Malhotra, N.K., (1999). Marketing Research: An Applied Orientation, (3. Edition), Upper Saddle River New Jersey: Prentice Hall.
  • • Merchant, A., Rose, G., and Rose, M., (2014). The Impact of Time Orientation on Consumer Innovativeness in the United States and India, Journal of Marketing Theory and Practice, Vol:22, No:3, pp:325–337.
  • • Midgley, D.F. and Dowling, G.R., (1978). Innovativeness: The Concept and İts Measurement. Journal of Consumer Research, Vol:4, No:4, pp:229-242.
  • • Midgley, D.F. and Dowling, G.R., (1993). A Longitudinal Study of Product form Innovation: The Interaction between Predisposition and Social Messages. Journal of Consumer Research, Vol:19, No:4, pp:611-625.
  • • Mucuk, İ., (2012). Pazarlama İlkeleri. İstanbul: Türkmen Kitabevi.
  • • Nakip, Mahir., (2004). Pazarlama Araştırmalarına Giriş, 1. Basım, Seçkin Yayıncılık, Ankara.
  • • O’Cass, A., (2004). Fashion Clothing Consumption: Antecedents and Consequences Of Fashion.
  • • Prahinski, C. and Fan, Y., (2007). Supplier Evaluations: The Role of Communication Quality. The Journal of Supply Chain Management, 43(3), pp:16-28.
  • • Rao, P. and Holt, D., (2005). Do Green Supply Chains Lead to Competitiveness and Economic Performance. International Journal of Operations & Production Management, 25(9), pp:898-916.
  • • Roehrich, G., (2004). Consumer Innovativeness Concepts and Measurements. Journal of Business Research, (57), pp:671-677.
  • • Roehrich, G., Valette Florence, P., and Ferrandi, J.M., (2002). An Exploration of The Relationship Between Innate Innovativeness and Domain Specific Innovativeness. Asia Pacific Advances in Consumer Researh, (5), pp:379-386.
  • • Sproles, G.B., (1981). Analyzing Fashion Life Cycles-Principles and Perspectives. Journal of Marketing, 45, pp:116-124.
  • • Steenkamp, J.E.M., Hofstede, F., and Wedel, M., (1999). A Cross-National Investigation in to The Individual and National Cultural Antecedents of Consumer Innovativeness. Journal of Marketing, Vol:63, No:2, pp:55-69.
  • • Stith, M.T. and Goldsmith, R.E., (1989). Race, Sex, and Fashion Innovativeness: A Replication. Psychology & Marketing, Vol:6, No:4, pp:249-62.
  • • Tabachnick, B.G. and Fidell, L.S., (2001). Using Multivariate Statistics (Fourht Edition), Allyn&Bacon, a Pearson Education Company.
  • • Uzkurt, C., (2008). Yenilik Yönetimi ve Yenilikçi Örgüt Kültürü. İstanbul: Beta Basım.
  • • Vandecasteele, B. and Geuens, M., (2010). Motivated Consumer Innovativeness: Concept, Measurement, Andvalidation. Intern. Journal of Research in Marketing, (27), ss:308-318.
  • • Veronique, V.A., Wittlox, F., and WEE, B.V., (2007). The Effects of The Land Use System on Travel Behavior: Structural Equation Modeling Approach. Transportation Planning and Technology, 30(4), pp:331-353.
  • • www.connectedvivaki.com/turkiyede-medya-tuketimi-sekil-degistiriyor/, Erişim Tarihi:09.06.2015.
  • • Xie, Y.H. and Singh, N., (2007). The Impact of Young Adults' Socialisation on Consunfier Innovativeness. Journal of Customer Behaviour, Vol:6, No:3, pp:229-248.
  • • Zhang, C. and Suhong, L., (2006). Secure Information Sharing in Internet-Based Supply Chain Management Systems. Journal of Computer Information Systems, 46(4), pp:22.
There are 43 citations in total.

Details

Primary Language Turkish
Journal Section Operation
Authors

VESİLE Özçifçi

Publication Date October 15, 2015
Published in Issue Year 2015 Volume: 10 Issue: 4

Cite

APA Özçifçi, V. (2015). TÜKETİCİ YENİLİKÇİLİĞİ VE MODA YENİLİKÇİLİĞİ İLİŞKİSİNİN İNCELENMESİ. Social Sciences, 10(4), 135-148. https://doi.org/10.12739/NWSA.2015.10.4.3C0133
AMA Özçifçi V. TÜKETİCİ YENİLİKÇİLİĞİ VE MODA YENİLİKÇİLİĞİ İLİŞKİSİNİN İNCELENMESİ. Social Sciences. October 2015;10(4):135-148. doi:10.12739/NWSA.2015.10.4.3C0133
Chicago Özçifçi, VESİLE. “TÜKETİCİ YENİLİKÇİLİĞİ VE MODA YENİLİKÇİLİĞİ İLİŞKİSİNİN İNCELENMESİ”. Social Sciences 10, no. 4 (October 2015): 135-48. https://doi.org/10.12739/NWSA.2015.10.4.3C0133.
EndNote Özçifçi V (October 1, 2015) TÜKETİCİ YENİLİKÇİLİĞİ VE MODA YENİLİKÇİLİĞİ İLİŞKİSİNİN İNCELENMESİ. Social Sciences 10 4 135–148.
IEEE V. Özçifçi, “TÜKETİCİ YENİLİKÇİLİĞİ VE MODA YENİLİKÇİLİĞİ İLİŞKİSİNİN İNCELENMESİ”, Social Sciences, vol. 10, no. 4, pp. 135–148, 2015, doi: 10.12739/NWSA.2015.10.4.3C0133.
ISNAD Özçifçi, VESİLE. “TÜKETİCİ YENİLİKÇİLİĞİ VE MODA YENİLİKÇİLİĞİ İLİŞKİSİNİN İNCELENMESİ”. Social Sciences 10/4 (October 2015), 135-148. https://doi.org/10.12739/NWSA.2015.10.4.3C0133.
JAMA Özçifçi V. TÜKETİCİ YENİLİKÇİLİĞİ VE MODA YENİLİKÇİLİĞİ İLİŞKİSİNİN İNCELENMESİ. Social Sciences. 2015;10:135–148.
MLA Özçifçi, VESİLE. “TÜKETİCİ YENİLİKÇİLİĞİ VE MODA YENİLİKÇİLİĞİ İLİŞKİSİNİN İNCELENMESİ”. Social Sciences, vol. 10, no. 4, 2015, pp. 135-48, doi:10.12739/NWSA.2015.10.4.3C0133.
Vancouver Özçifçi V. TÜKETİCİ YENİLİKÇİLİĞİ VE MODA YENİLİKÇİLİĞİ İLİŞKİSİNİN İNCELENMESİ. Social Sciences. 2015;10(4):135-48.