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Evaluation of Ethics Element in Purchasing Sustainable Clothing: A Research On Social Network Users

Year 2020, Volume: 15 Issue: 3, 1159 - 1184, 30.11.2020
https://doi.org/10.17153/oguiibf.622873

Abstract

The aim of this study is to investigate the attitudes and buying intentions of individuals towards sustainable clothing. The consumers’ ethic traits and the impact of the social netwoks they follow have been examined in their attitudes towards sustainable clothing and intention to purchase. At the same time the regulatory effect of materialism, clothing involvementand guilt feelings in this relationship have been to be determined. Accor-ding to the research results; among the ethical traits altruism and ethics obligation, positively affect the attitude towrds sustainable clothing. Social networks that consumers follow are impact on both attitude and purchasing intention. In addition, it has been determined that the tendency materialism, interest in clothing and guilt have a regulatory effect between the attitude towards sustainable clothing and the intention to purchase sustainable clothing.

References

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Sürdürülebilir Giysi Satın Almada Etik Unsurların Değerlendirilmesi: Sosyal Ağ Kullanıcıları Üzerine Bir Araştırma

Year 2020, Volume: 15 Issue: 3, 1159 - 1184, 30.11.2020
https://doi.org/10.17153/oguiibf.622873

Abstract

Bu çalışmada, tüketicilerin sürdürülebilir giysiye yönelik tutum ve satın alma niyetleri araştırılmıştır. Sürdürülebilir giysiye yönelik tutum ve satın alma niyetinde, tüketicilerin etik özellikleri ve takip ettikleri sosyal ağların etkisi incelenmiştir. Aynı zamanda materyalizm, giysiye yönelik ilgilenimin ve suçluluk duygusunun bu ilişkide moderatör (düzenleyici) etkisi tespit edilmeye çalışılmıştır. Araştırma sonuçlarına göre; etik özelliklerden altruizm ve etik yükümlüklük sürdürülebilir giysiye yönelik tutumu olum-lu etkilemektedir. Tüketicilerin takip ettikleri sosyal ağlar ise hem tutum hem de satın alma niyeti üzerinde etkilidir. Ayrıca materyalizm eğiliminin, giysiye ilgilenimin ve suçluluk duygusunun sürdürülebilir giysiye yönelik tutum ile sürdürülebilir giysi satın alma niyeti arasında düzenleyici etkiye sahip olduğu tespit edilmiştir

References

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  • Bae, Su Yun (2012). Understanding Ethical Consumers: Assessıng The Moderatıng Effects of Price Sensitivity, Materialism, Impulse Buying Tendency. For the Degree of Master of Science. Colarado: Colarado State University.
  • Bakar, Abou; Lee, Richard; Hashim, Noor Hazarina (2013). “Parsing Religiosity, Guilt and Materialism on Consumer Ethics”.Journal of Islamic Marketing, 4(3), 232-244.
  • Bamberg, Sebastian (2003). “How Does Environmental Concern İnfluence Specific Environmentally Related Behaviors? A New Answer to an Old Question”, Journal of Environmental Psychology, 23(1), 21-32.
  • Barnett, Clive; Cloke, Paul (2010). Globalizing Responsibility: The Political Rationalities Of Ethical Consump-tion. Chichester: John Wiley & Sons, Ltd.
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  • Cengiz, Hakan (2017). “Effect of The Need for Popularity on Purchase Decision Involvement and Impulse Buying Behavior Concerning Fashion Clothing”. Journal of Global Fashion Marketing 8(2), 113-124
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  • De Groot, Judith I. M; Steg, Linda (2008). “Value Orientations to Explain Beliefs Related to Environmental Significant Behavior: How to Measure Egoistic, Altruistic, and Biospheric Value Orientations”. Environ-ment and Behavior, 40(3), 330-354
  • Dickson, Marsha A. (2000). “Personal Values, Beliefs, Knowledge, and Attitudes Relating to İntentions to Purchase Apparel From Socially Responsible Businesses”. Clothing and Textiles Research Journal, 18(1), 19-30.
  • Diddi, Sonali (2014), Understanding Ethical Consumption Decisions: The Role Of Values, Attitudes And Expec-tations İn The Apparel Purchasing Context, (Doctor Of Phılosophy), Iowa: Iowa State University
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  • Freedman, Jonathan; Wallington, Sue; Bless, Evelyn (1967). “Compliance Without Pressure: The Effects of Guilt”, Journal of Personality and Social Psychology, 7, 117–124
  • Gates, Donld; Steane, Peter (2009).” Altruism: An Alternative Value İn Policy Formation And Decision Ma-king”. International Journal of Social Economics, 36(10), 962- 978.
  • Gian, Nuguyen Thi Huong; Tran, Ho Ngoc (2014). “Understanding Vietnamese Consumers’ Purchase Intenti-ons toward Green Electronic Products in Hochiminh City”, Proceedings of the First Asia-Pacific Conferen-ce on Global Business, Economics, Finance and Social Sciences, AP14 Singapore Conference.
  • Global Fashion Agenda, Boston Consulting Group (2017), Pulse Of Fashion Industry Report, http: //globalfashionagenda.com/wp-content/uploads/2017/05/Pulse- of-the-Fashion Industry_2017.pdf, (Eri-şim Tarihi: 10 Ocak 2018)
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There are 94 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Hatice Dağcı Büyük 0000-0001-7487-6492

Sevtap Ünal 0000-0002-3227-0756

Aysel Erciş 0000-0002-9835-8574

Publication Date November 30, 2020
Submission Date September 20, 2019
Published in Issue Year 2020 Volume: 15 Issue: 3

Cite

APA Dağcı Büyük, H., Ünal, S., & Erciş, A. (2020). Sürdürülebilir Giysi Satın Almada Etik Unsurların Değerlendirilmesi: Sosyal Ağ Kullanıcıları Üzerine Bir Araştırma. Eskişehir Osmangazi Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 15(3), 1159-1184. https://doi.org/10.17153/oguiibf.622873