Research Article
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Year 2017, Volume: 3 Issue: 1, 81 - 95, 30.06.2017
https://doi.org/10.17261/Pressacademia.2017.395

Abstract

References

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  • Çakmak, Z., Baş, M. ve Yıldırım, E. (2012). Gri ilişkisel analiz ve uyum analizi ile bir işletmede karşılaşılan üretim hatalarının incelenmesi. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi,17(1), 123–142.
  • Çaydaş, U. ve Hasçalık, A. (2008). Use of the grey relational analysis to determine optimum laser cutting parameters with multiperformance characteristics. Optics and Laser Technology, 40(7), 987–994.
  • Das, D. K., Mishra, P. C., Chaubey, A. K. ve Singh, S. (2016). Fabrication process optimization for ımproved mechanical properties of al 7075/sicp metal matrix composites. Management Science Letters, 6, 297–308.
  • Dehnavi, A., Aghdam, I. N., Pradhan, B. ve Morshed Varzandeh, M. H. (2015). A new hybrid model using step-wise weight assessment ratio analysis (SWARA) technique and adaptive neuro-fuzzy inference system (ANFIS) for tegional landslide hazard assessment in Iran. Catena, 135, 122–148.
  • Deng, J. (1989). Introduction to grey system theory. The Journal of Grey System, 1(1), 1–24.
  • Doolin, B., Burgess, L., and Cooper, J. (2002). Evaluating the use of the web for tourism marketing: a case study from New Zealand”, Tourism Management, 23(5), 557-561.
  • Fu Tsang, N. K., Lai, M. T., and Law, R. (2010). Measuring e-service quality for online travel agencies. Journal of Travel & Tourism Marketing, 27(3), 306-323.
  • Fung, C. P. (2003). Manufacturing process optimization for wear property of fiber-reinforced polybutylene terephthalate composites with grey relational analysis. Wear, 254(3/4), 298–306.
  • Goyal, S. ve Grover, S. (2012). Applying fuzzy grey relational analysis for ranking the advanced manufacturing systems. Grey Systems: Theory and Application, 2(2), 284–298.
  • Han, J. H., and Mills, J. E. (2006). Zero acquaintance benchmarking at travel destination websites: what is the first impression that national tourism organizations try to make?, International Journal of Tourism Research, 8(6), 405-430.
  • Hasani, H., Tabatabaei, S. A. ve Amiri, G. (2012). Grey relational analysis to determine the optimum process parameters for open-end spinning yarns. Journal of Engineered Fibers and Fabrics, 7(2), 81–86.
  • Hepsen, A. ve Yildirim, B. F. (2015). Grey relational analysis based ranking of Latin American and Caribbean economies. Pressacademia, 2(3), 301–312.
  • Ho, C. I., and Lee, Y. L. (2007). The development of an e-travel service quality scale. Tourism Management, 28(6), 1434-1449.
  • Hu, Y.-C. (2009). Fuzzy multiple-criteria decision making in the determination of critical criteria for assessing service quality of travel websites. Expert Systems with Applications, 36(3), 6439–6445
  • Hua, Y., Wang, S., Chai, C., Liu, Z., Liu, X., Zou, L., … Ying, Y. (2016). Quality evaluation of pseudostellariae radix based on simultaneous determination of multiple bioactive components combined with grey relational analysis. Molecules (Basel, Switzerland), 22(1).
  • Hussain, T., Arain, F. A. ve Malik, Z. A. (2017). Use of taguchi method and grey relational analysis to optimize multiple yarn characteristics in open-end rotor spinning. Autex Research Journal, 17(1), 67–72. http://search.ebscohost.com/login.aspx?direct=true&db=eoah&AN=41495260&lang=tr&site=ehost-live adresinden erişildi.
  • Kaplanidou, K and Vogt, C. (2006). A structural analysis of destination travel intentions as a function of web site features, Journal of Travel Research, 45(2), 204-216.
  • Karabasevic, D., Paunkovic, J. ve Stanujkic, D. (2016). Ranking of companies according to the indicators of corporate social responsibility based on SWARA and ARAS methods. Serbian Journal of Management, 11(1), 43–53.
  • Karabasevic, D., Stanujkic, D., Urosevic, S. ve Maksimovic, M. (2015). Selection of candidates in the mining industry based on the application of the SWARA and the MULTIMOORA methods. Acta Montanistica Slovaca, 20(2), 116–124.
  • Karabasevic, D., Stanujkic, D., Urosevic, S. ve Maksimovic, M. (2016). An approach to personnel selection based on SWARA and Waspas methods. Journal of Economics, Management and Informatics, 7(1), 1–11.
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EVALUATION OF SERVICE QUALITY OF HOTEL AND HOLIDAY RESERVATION WEB SITES IN TURKEY BY INTEGRATED SWARA - GRAY RELATIONSHIP ANALYSIS METHOD

Year 2017, Volume: 3 Issue: 1, 81 - 95, 30.06.2017
https://doi.org/10.17261/Pressacademia.2017.395

Abstract

With the development and widespread use of technology,
the rate of Internet use in the world is rapidly increasing. It has made our
life even easier as almost all of our daily needs are met through the internet.
The widespread use of the Internet has influenced many sectors and has also
influenced the tourism industry, enabling many online hotels and holiday booking websites to emerge. Hotels and holiday booking
websites have provided facilities for hotel and holiday selection, and offer
many opportunities to compare alternatives. However, the issue of which booking
website is best for individuals who make a reservation plan is a matter of
multi-criteria decision making. In this study, it was aimed to determine the
importance levels (weights) of the criteria to be used in preference of holiday
reservation web sites by using SWARA method and to include the criteria weights
in the process and to evaluate alternative holiday reservation websites in
Turkey using Gray Relational Analysis method. In addition, the service quality
of seven hotels and holiday booking websites operating in Turkey has been tried
to be evaluated. The most important criterion that consumers use to make site
reservation for hotels and holiday over the Internet is
"reliability". In addition, the hotel and holiday booking companies
have been evaluated in terms of service quality and "TATILBUDUR.COM"
among the web sites was the first place.

References

  • Aghdaie, M. H., Zolfani, S. H. ve Zavadskas, E. K., (2013). Decision making in machine tool selection : an integrated approach with SWARA and COPRAS-G methods. Engineering Economics, 24(1), 5–17.
  • Aghdaie, M. H., Zolfani, S. H. ve Zavadskas, E. K., (2014a). Synergies of data mining and multiple attribute decision making. Procedia - Social and Behavioral Sciences, 110 767–776.
  • Aghdaie, M. H., Zolfani, S. H. ve Zavadskas, E. K., (2014b). Sales branches performance evaluation: a multiple attribute decision making approach. 8th International Scientific Conference “Business and Management 2014, 1–7.
  • Alimardani, M., Zolfani, S. H., Aghdaie, M. H. ve Tamošaitienė, J., (2013). A novel Hybrid SWARA and VIKOR methodology for supplier selection in an agile environment. Technological and Economic Development of Economy, 19(3), 533–548.
  • Anh, H., Nguyen, D., Lee, C. ve Shin, K. (2017). An approach to optimizing printed conductive lines in high-resolution roll-to- roll gravure printing. Robotics and Computer Integrated Manufacturing, 46(January),122–129.
  • Bai, B., Hu, C., and Jang, S.-C. (2006). Examining e-relationship marketing features on hotel websites. Journal of Travel & Tourism Marketing, 21(2/3), 33–48.
  • Baloglu, S., and Pekcan, Y. A. (2006). The website design and Internet site marketing practices of upscale and luxury hotels in Turkey. Tourism Management, 27(1), 171–176.
  • Barnes, S. J., and Vidgen, R. T. (2006). Data triangulation and web quality metrics: A case study in e-government. Information & Management, 43(6), 767-777.
  • Chan, J. W. K. ve Tong, T. K. L. (2007). Multi-criteria material selections and end-of-life product strategy: grey relational analysis approach. Materials and Design, 28(5), 1539–1546.
  • Chang, C.-L., Tsai, C.-H. ve Chen, L. (2003). Applying grey relational analysis to the decathlon evaluation model. International Journal of The Computer. The Internet and Management, 11(3), 54–62.
  • Chen, F. L. ve Ou, T. Y. (2009). Gray relation analysis and multilayer functional link network sales forecasting model for perishable food in convenience store. Expert Systems with Applications, 36, 7054–7063.
  • Chen, H. G., Yu-Chih Liu, J., Shin Sheu, T., and Yang, M. H. (2012). The impact of financial services quality and fairness on customer satisfaction. Managing Service Quality: An International Journal, 22(4), 399-421.
  • Chung, T., and Law, R. (2003). Developing a performance Indicator for hotel websites. International Journal of Hospitality Management, 22(1), 119-125.
  • Çakır, E. (2016). Kentsel dönüşüm kapsamında müteahhit (yüklenici) firmanın Bütünleşik SWARA - VIKOR yöntemiyle seçilmesi. Proceedings of XVII, International Symposium on Econometrics, Operations Research and Statistics içinde (p. 881–896). Sivas: Proceedings of XVII. International Symposium on Econometrics, Operations Research and Statistics.
  • Çakır, E. (2017). Kriter ağırlıklarının SWARA – Copeland yöntemi ile belirlenmesi: Bir üretim işletmesinde uygulama, Adnan Menderes Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 4(1), 42-56.
  • Çakmak, Z., Baş, M. ve Yıldırım, E. (2012). Gri ilişkisel analiz ve uyum analizi ile bir işletmede karşılaşılan üretim hatalarının incelenmesi. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi,17(1), 123–142.
  • Çaydaş, U. ve Hasçalık, A. (2008). Use of the grey relational analysis to determine optimum laser cutting parameters with multiperformance characteristics. Optics and Laser Technology, 40(7), 987–994.
  • Das, D. K., Mishra, P. C., Chaubey, A. K. ve Singh, S. (2016). Fabrication process optimization for ımproved mechanical properties of al 7075/sicp metal matrix composites. Management Science Letters, 6, 297–308.
  • Dehnavi, A., Aghdam, I. N., Pradhan, B. ve Morshed Varzandeh, M. H. (2015). A new hybrid model using step-wise weight assessment ratio analysis (SWARA) technique and adaptive neuro-fuzzy inference system (ANFIS) for tegional landslide hazard assessment in Iran. Catena, 135, 122–148.
  • Deng, J. (1989). Introduction to grey system theory. The Journal of Grey System, 1(1), 1–24.
  • Doolin, B., Burgess, L., and Cooper, J. (2002). Evaluating the use of the web for tourism marketing: a case study from New Zealand”, Tourism Management, 23(5), 557-561.
  • Fu Tsang, N. K., Lai, M. T., and Law, R. (2010). Measuring e-service quality for online travel agencies. Journal of Travel & Tourism Marketing, 27(3), 306-323.
  • Fung, C. P. (2003). Manufacturing process optimization for wear property of fiber-reinforced polybutylene terephthalate composites with grey relational analysis. Wear, 254(3/4), 298–306.
  • Goyal, S. ve Grover, S. (2012). Applying fuzzy grey relational analysis for ranking the advanced manufacturing systems. Grey Systems: Theory and Application, 2(2), 284–298.
  • Han, J. H., and Mills, J. E. (2006). Zero acquaintance benchmarking at travel destination websites: what is the first impression that national tourism organizations try to make?, International Journal of Tourism Research, 8(6), 405-430.
  • Hasani, H., Tabatabaei, S. A. ve Amiri, G. (2012). Grey relational analysis to determine the optimum process parameters for open-end spinning yarns. Journal of Engineered Fibers and Fabrics, 7(2), 81–86.
  • Hepsen, A. ve Yildirim, B. F. (2015). Grey relational analysis based ranking of Latin American and Caribbean economies. Pressacademia, 2(3), 301–312.
  • Ho, C. I., and Lee, Y. L. (2007). The development of an e-travel service quality scale. Tourism Management, 28(6), 1434-1449.
  • Hu, Y.-C. (2009). Fuzzy multiple-criteria decision making in the determination of critical criteria for assessing service quality of travel websites. Expert Systems with Applications, 36(3), 6439–6445
  • Hua, Y., Wang, S., Chai, C., Liu, Z., Liu, X., Zou, L., … Ying, Y. (2016). Quality evaluation of pseudostellariae radix based on simultaneous determination of multiple bioactive components combined with grey relational analysis. Molecules (Basel, Switzerland), 22(1).
  • Hussain, T., Arain, F. A. ve Malik, Z. A. (2017). Use of taguchi method and grey relational analysis to optimize multiple yarn characteristics in open-end rotor spinning. Autex Research Journal, 17(1), 67–72. http://search.ebscohost.com/login.aspx?direct=true&db=eoah&AN=41495260&lang=tr&site=ehost-live adresinden erişildi.
  • Kaplanidou, K and Vogt, C. (2006). A structural analysis of destination travel intentions as a function of web site features, Journal of Travel Research, 45(2), 204-216.
  • Karabasevic, D., Paunkovic, J. ve Stanujkic, D. (2016). Ranking of companies according to the indicators of corporate social responsibility based on SWARA and ARAS methods. Serbian Journal of Management, 11(1), 43–53.
  • Karabasevic, D., Stanujkic, D., Urosevic, S. ve Maksimovic, M. (2015). Selection of candidates in the mining industry based on the application of the SWARA and the MULTIMOORA methods. Acta Montanistica Slovaca, 20(2), 116–124.
  • Karabasevic, D., Stanujkic, D., Urosevic, S. ve Maksimovic, M. (2016). An approach to personnel selection based on SWARA and Waspas methods. Journal of Economics, Management and Informatics, 7(1), 1–11.
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There are 87 citations in total.

Details

Journal Section Articles
Authors

Engin Cakir

Gokhan Akel

Publication Date June 30, 2017
Published in Issue Year 2017 Volume: 3 Issue: 1

Cite

APA Cakir, E., & Akel, G. (2017). EVALUATION OF SERVICE QUALITY OF HOTEL AND HOLIDAY RESERVATION WEB SITES IN TURKEY BY INTEGRATED SWARA - GRAY RELATIONSHIP ANALYSIS METHOD. PressAcademia Procedia, 3(1), 81-95. https://doi.org/10.17261/Pressacademia.2017.395
AMA Cakir E, Akel G. EVALUATION OF SERVICE QUALITY OF HOTEL AND HOLIDAY RESERVATION WEB SITES IN TURKEY BY INTEGRATED SWARA - GRAY RELATIONSHIP ANALYSIS METHOD. PAP. June 2017;3(1):81-95. doi:10.17261/Pressacademia.2017.395
Chicago Cakir, Engin, and Gokhan Akel. “EVALUATION OF SERVICE QUALITY OF HOTEL AND HOLIDAY RESERVATION WEB SITES IN TURKEY BY INTEGRATED SWARA - GRAY RELATIONSHIP ANALYSIS METHOD”. PressAcademia Procedia 3, no. 1 (June 2017): 81-95. https://doi.org/10.17261/Pressacademia.2017.395.
EndNote Cakir E, Akel G (June 1, 2017) EVALUATION OF SERVICE QUALITY OF HOTEL AND HOLIDAY RESERVATION WEB SITES IN TURKEY BY INTEGRATED SWARA - GRAY RELATIONSHIP ANALYSIS METHOD. PressAcademia Procedia 3 1 81–95.
IEEE E. Cakir and G. Akel, “EVALUATION OF SERVICE QUALITY OF HOTEL AND HOLIDAY RESERVATION WEB SITES IN TURKEY BY INTEGRATED SWARA - GRAY RELATIONSHIP ANALYSIS METHOD”, PAP, vol. 3, no. 1, pp. 81–95, 2017, doi: 10.17261/Pressacademia.2017.395.
ISNAD Cakir, Engin - Akel, Gokhan. “EVALUATION OF SERVICE QUALITY OF HOTEL AND HOLIDAY RESERVATION WEB SITES IN TURKEY BY INTEGRATED SWARA - GRAY RELATIONSHIP ANALYSIS METHOD”. PressAcademia Procedia 3/1 (June 2017), 81-95. https://doi.org/10.17261/Pressacademia.2017.395.
JAMA Cakir E, Akel G. EVALUATION OF SERVICE QUALITY OF HOTEL AND HOLIDAY RESERVATION WEB SITES IN TURKEY BY INTEGRATED SWARA - GRAY RELATIONSHIP ANALYSIS METHOD. PAP. 2017;3:81–95.
MLA Cakir, Engin and Gokhan Akel. “EVALUATION OF SERVICE QUALITY OF HOTEL AND HOLIDAY RESERVATION WEB SITES IN TURKEY BY INTEGRATED SWARA - GRAY RELATIONSHIP ANALYSIS METHOD”. PressAcademia Procedia, vol. 3, no. 1, 2017, pp. 81-95, doi:10.17261/Pressacademia.2017.395.
Vancouver Cakir E, Akel G. EVALUATION OF SERVICE QUALITY OF HOTEL AND HOLIDAY RESERVATION WEB SITES IN TURKEY BY INTEGRATED SWARA - GRAY RELATIONSHIP ANALYSIS METHOD. PAP. 2017;3(1):81-95.

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