APPLICATION OF GOAL SETTING THEORY

Year 2017, Volume: 3 Issue: 1, 796 - 801, 30.06.2017

E. Serra Yurtkoru Tulay Bozkurt Fatos Bekta Mahir Jibril Ahmed Vehap Kola

https://doi.org/10.17261/Pressacademia.2017.660

Abstract

The purpose of this study is to test the goal theory
model originally developed by Locke and Latham in organizational setting in
Turkey, and explain its influence on job satisfaction and affective commitment.
Also mediating role of task specific strategy and moderating role of
selfefficacy are examined. Locke and Latham’s goal setting measure is adapted
to Turkish. Survey method is employed to collect data from 222 respondents from
automotive industry. Goal setting dimensions predicted affective commitment through
full mediation of job satisfaction. However task specific strategy did not have
significant mediation effect and self-efficacy did not moderate but explained
directly. Even though goal setting theory can be used in Turkish setting to
measure job satisfaction and affective commitment, factor structure is
different than the original and goal clarity is the only core goal variable.
Theoretically proposed moderators and mediators are found to have partial
effects or no effect at all. 

Keywords

Goal setting theory, affective commitment, job satisfaction, self-efficacy, goal achievement

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