CONSUMER PRIVACY IN THE ERA OF BIG DATA: A SURVEY OF SMARTPHONE USERS’ CONCERNS

Year 2017, Volume: 4 Issue: 1, 1 - 10, 30.06.2017

Tevfik Sukru Yaprakli Musa Unalan

https://doi.org/10.17261/Pressacademia.2017.509

Abstract

Smartphones
increase rapidly and become high-speed mobile data networks progressively
appearing everywhere in the recent years. Also, there is a large and ever
increasing number of mobile phone applications on the market. In this case,
consumer privacy become critically important because sellers might access a
large volume of personal information. This paper attempts to identify the
consumer privacy and concerns in the context of big data and to explore how
consumers’ demographic differences may affect their concerns for information
privacy. The smartphone owners’ demographic differences and their concerns over
privacy are analyzed, based on a survey of 392 smartphone users in Erzurum. It
has been found that consumers’ demographic differences have varying degrees of
impact on their concerns for information privacy in the context of big
data.    

 

Keywords

Big data, consumer privacy, privacy concerns, smartphone users

References

• Aditya, P., Bhattacharjee, B., Druschel, P., Erdélyi, V., & Lentz, M. Brave new world: privacy risks for mobile users. In Proceedings of the ACM MobiCom workshop on Security and privacy in mobile environments, 2014 (pp. 7-12): ACM
• Angwin, J., & Valentino-Devries, J. (2011). Apple, google collect user data. Wall Street Journal, 22.
• Bardi, M., Zhou, X. W., Li, S., & Lin, F. H. (2014). Big Data security and privacy: A review. China Communications, 11(2), 135-145.
• Boyles, J. L., Smith, A., & Madden, M. (2012). Privacy and data management on mobile devices. Pew Internet & American Life Project, 4.
• Buck, D.-K. C., Horbel, C., Kessler, T., & Christian, C. (2014). Mobile consumer apps: Big data brother is watching you. Marketing Review St. Gallen, 31(1), 26-35.
• Cate, F. H. (2014). Privacy, Big Data, and the Public Good. Science, 346(6211), 818-818, doi:10.1126/science.1261092.
• Chen, J., Ping, J. W., Xu, Y. C., & Tan, B. C. (2015). Information Privacy Concern About Peer Disclosure in Online Social Networks. IEEE Transactions on Engineering Management, 62(3), 311-324.
• Combe, C. (2015). Privacy, Big Data, and the Public Good: Frameworks for Engagement. Local Government Studies, 41(1), 181-182, doi:10.1080/03003930.2014.981403.
• Culnan, M. J., & Armstrong, P. K. (1999). Information privacy concerns, procedural fairness, and impersonal trust: An empirical investigation. Organization science, 10(1), 104-115.
• eMarketer (2014a). Internet to Hit 3 Billion Users in 2015. http://www.emarketer.com/Article.aspx?R=1011602. Accessed November 9 2015. eMarketer (2014b). Smartphone Users Worldwide Will Total 1.75 Billion in 2014. eMarketer.
• Gaff, B. M., Sussman, H. E., & Geetter, J. (2014). Privacy and Big Data. Computer, 47(6), 7-9.
• Gomez-Martin, L. E. (2011). Smartphone usage and the need for consumer privacy laws. Pitt. J. Tech. L. & Pol'y, 12, i.
• Goodwin, C. (1991). Privacy - Recognition of a Consumer Right. Journal of Public Policy & Marketing, 10(1), 149-166.
• Gurau, C., & Ranchhod, A. (2009). Consumer privacy issues in mobile commerce: a comparative study of British, French and Romanian consumers. Journal of Consumer Marketing, 26(7), 496-507.
• Hahn, J. (2014). Privacy in the Age of Big Data: Recognizing Threats, Defending Your Rights, and Protecting Your Family. Library Journal, 139(10), 124-124.
• Hirose, M., Mineo, K., & Tabe, K. THE INFLUENCE OF PRIVACY INFORMATION IN MOBILE APPS. In 2016 Global Marketing Conference at Hong Kong, 2016 (pp. 1337-1341)
• Holtmanns, S. (2002). Privacy in a mobile environment. 13th International Workshop on Database and Expert Systems Applications, Proceedings, 493-497.
• IDC, I. (2015). Worldwide Quarterly Mobile Phone Tracker.
• Karabey, B. (2012). Big Data and Privacy Issues. E-Science and Information Management, 317, 3-3.
• Keith, M. J., Babb, J. S., & Lowry, P. B. A Longitudinal Study of Information Privacy on Mobile Devices. In System Sciences (HICSS), 2014 47th Hawaii International Conference on, 2014 (pp. 3149-3158): IEEE
• Koseoglu, O., & Koker, N. E. (2015). Consumer Privacy in New Media: A Study of University Students in Turkey. Mediterranean Journal of Social Sciences, 6(2), 588.
• Kshetri, N. (2014). Big data's impact on privacy, security and consumer welfare. Telecommunications Policy, 38(11), 1134-1145, doi:10.1016/j.telpol.2014.10.002.
• Landau, S. (2015). Control use of data to protect privacy. Science, 347(6221), 504-506.
• Leek, S., & Christodoulides, G. (2009). Next-generation mobile marketing: how young consumers react to bluetooth-enabled advertising.
• Liu, Y. (2015). Privacy Protection Method in the Era of Cloud Computing and Big Data. International Conference on Engineering Technology and Application (Iceta 2015), 22, doi:ARTN 01041 10.1051/matecconf/20152201041.
• Malhotra, N. K., Kim, S. S., & Agarwal, J. (2004). Internet users' information privacy concerns (IUIPC): The construct, the scale, and a causal model. Information systems research, 15(4), 336-355.
• Okazaki, S., Li, H. R., & Hirose, M. (2009). CONSUMER PRIVACY CONCERNS AND PREFERENCE FOR DEGREE OF REGULATORY CONTROL A Study of Mobile Advertising in Japan. Journal of Advertising, 38(4), 63-77, doi:10.2753/Joa0091-3367380405.
• Pan, Y., & Zinkhan, G. M. (2006). Exploring the impact of online privacy disclosures on consumer trust. Journal of Retailing, 82(4), 331-338, doi:10.1016/j.jretai.2006.08.006.
• Phelps, J., Nowak, G., & Ferrell, E. (2000). Privacy concerns and consumer willingness to provide personal information. Journal of Public Policy & Marketing, 19(1), 27-41, doi:DOI 10.1509/jppm.19.1.27.16941.
• Praher, C. P., & Praher, J. F. (2008). Security and Privacy in an Enterprise Search Infrastructure for Mobile Devices. Idimt-2008: Managing the Unmanageable, 25, 431-444.
• Quinn, A. C. (2015). Privacy in the age of big data: Recognizing threats, defending your rights, and protecting your family. Government Information Quarterly, 32(3), 362-362, doi:10.1016/j.giq.2015.04.004.
• Shilton, K. (2009). Four billion little brothers?: Privacy, mobile phones, and ubiquitous data collection. Communications of the Acm, 52(11), 48-53.
• Smith, H. J., Dinev, T., & Xu, H. (2011). Information privacy research: an interdisciplinary review. MIS quarterly, 35(4), 989-1016.
• Spiekermann, S., Acquisti, A., Bohme, R., & Hui, K. L. (2015). The challenges of personal data markets and privacy. Electronic Markets, 25(2), 161-167, doi:10.1007/s12525-015-0191-0.
• Taylor, C., & Wagman, L. (2014). Consumer privacy in oligopolistic markets: Winners, losers, and welfare. International Journal of Industrial Organization, 34, 80-84.
• Thurm, S., & Kane, Y. (2010). Your apps are watching you: A WSJ investigation finds that iPhone and android apps are breaching the privacy of smartphone users. The Wall Street Journal.
• Union, I. T. (2015). The World in 2015: International Telecommunication Union.
• Wade, A. (2014). Children's Online Privacy Protection Act: Can Website Regulations Be Applied to Mobile Phone Apps, The. Fed. Cts. L. Rev., 8, 197.
• Waldo, J., Lin, H., & Millett, L. I. (2007). Engaging privacy and information technology in a digital age: National Academies Press Washington, DC, USA.
• Wang, H., Jiang, X. H., & Kambourakis, G. (2015). Special issue on Security, Privacy and Trust in network-based Big Data. Information Sciences, 318, 48-50, doi:10.1016/j.ins.2015.05.040.
• Wang, H., Lee, M. K., & Wang, C. (1998). Consumer privacy concerns about Internet marketing. Communications of the Acm, 41(3), 63-70.
• Wetherall, D., Choffnes, D., Greenstein, B., Han, S., Hornyack, P., Jung, J., et al. Privacy revelations for web and mobile apps. In Proc 13th USENIX Conference on Hot Topics in Operating Systems, 2011 (pp. 21)
• Xu, H., Gupta, S., Rosson, M. B., & Carroll, J. M. (2012). Measuring mobile users' concerns for information privacy.
• Youn, S. (2009). Determinants of Online Privacy Concern and Its Influence on Privacy Protection Behaviors Among Young Adolescents. Journal of Consumer Affairs, 43(3), 389-418.
• Yu, Y., Mu, Y., & Ateniese, G. (2015). Recent Advances in Security and Privacy in Big Data J.UCS Special Issue. Journal of Universal Computer Science, 21(3), 365-368.
• Zhang, R. D., Chen, J. Q., & Lee, C. J. (2013). Mobile Commerce and Consumer Privacy Concerns. Journal of Computer Information Systems, 53(4), 31-38.