HOW DOES OUR BRAIN AFFECT OUR POCKET?

Year 2021, Volume: 14 Issue: 1, 182 - 183, 31.12.2021

Sezen Gungor

https://doi.org/10.17261/Pressacademia.2021.1534

Abstract

Purpose- The science of neurology, in which behavioral finance works closely, questioning the theories of traditional finance and the
assumptions on which these theories are based, has enabled groundbreaking studies in the finance literature. However, the understanding
of "I only know my own work well", which is the main problem in interdisciplinary and multidisciplinary studies, often causes difficulties in
the interpretation of empirical studies. The main purpose of this study is to introduce neurofinance researchers, who dominate my finance
literature but are not very familiar with neurology concepts, to introduce the basic neurofinance concepts that should be known, and to
guide scientists who want to work in the field of neurofinance.
Methodology- Literature review method was used in the study. The concepts that show the brain-financial behavior relations, which are
revealed as a result of studies in the field of neurofinance, are examined.
Conclusion- As a result of the study, some brain regions that were associated with financial behavior and some brain secretions, especially
dopamine and serotonin, were listed.

Keywords

Neurofinance, behavioral finance, decision making

BEYNIMIZ CEBIMIZI NASIL ETKILER?

Abstract

Amaç- Geleneksel finansın kuramlarını ve bu kuramların dayandığı varsayımları sorgulayan davranışsal finansın yakın ilişkide çalıştığı nöroloji
bilimi, finans literatüründe çığır açan çalışmalara olanak vermiştir. Ancak disiplinlerarası ve çok disiplinli çalışmalardaki temel sorun olan “ben
sadece kendi işimi iyi bilirim” anlayışı, çoğu zaman yapılan ampirik çalışmaların yorumlanmasında sıkıntılar yaşanmasına neden olmaktadır.
Bu çalışmanın temel amacı, finans literatürüme hakim olan ancak nöroloji kavramlarına pek aşina olmayan araştırmacıları, nörofinans ile
tanıştımak, bilinmesi gereken temel nörofinans kavramlarını tanıtmak ve nörofinans alanında çalışmalar yapmak isteyen bilim insanlarına yol
göstermektir.
Yöntem- Çalışmada literatür taraması yöntemi kullanılmıştır. Nörofinans alanında yapılan çalışmalar sonucunda ortaya konan beyin-finansal
davranış ilişkilerini gösteren kavramlar irdelenmiştir.
Bulgular- Çalışma sonucunda finansal davranış ile ilişkisi ortaya konan bazı beyin bölgeleri ile dopamin ve serotonin başta olmak üzere bazı
beyin salgıları sıralanmıştır.
Sonuç- Çalışmanın umulan sonucu, nörofinans alanında yapılacak çalışmalara yol göstermektir. Dopamin, serotonin, amigdala, prefrontal
korteks ve diğe nörolojik kavramların finans uzmanları tarafından bilinmesinin, gelecekte yapılması planlanan nörofinans çalışmalarının
yorumlanması açısından önemli olduğu düşünülmektedir.

Keywords

Nörofinans, davranışsal finans, karar verme

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