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The Impact Of Service Differentiation, Informational Capacities And Commitment To Exporting On Export Costs And Growth Performance

Year 2014, Volume: 10 Issue: 1, 53 - 80, 01.06.2014

Abstract

This study examines the effects of overseas service differentiation, informational capabilities and committment to exporting on the costs and sales revenues of companies. The study is based on the opinion that these behaviors will positively impact the cost advantage and thus the increase of sales revenue in export markets and through that, it will improve the export performance of exporters. Service differentiation, informational capabilities, and commitment to exporting are discussed as the factors that affect the cost advantage and revenue growth of supplier companies. A resource-based view (RBV) approach was used to test the relationship between these factors; a model was developed to measure the impacts of company factors in the export market, costs and export performance. The study comprised a questionnaire administered to senior executives of export companies in Turkey to investigate the hypothesis. The results of the study revealed that service differentiation impacts cost reduction, while further use of informational capabilities and commitment to exporting behaviours has a positive direct impact on  sales revenue. Other results and discussions are also included in the study. 

References

  • Aaby, NE and Slater, SF. 1989. Management influences on export performance: a review of the empirical literature 1978-88. International Marketing Review 6(4):7-26.
  • Aaby, NE and Slater, SF. 1989 Managerial influences on export performance – a review of the empirical literature 1978-88. International Marketing Review 6(4):53-68.
  • Aaker, DA 1991. Building Brand Equity. New York: The Free Press. 46.
  • Acs, DB and Audretsch, ZJ.1987 Innovation, market structure and firm size. The Review of Economics and Statistics 64 (4):567– 574.
  • Haahti, A, Madupu,V, Yavas. U and Babakus E. 2005. Cooperative strategy, knowledge intensity and export performance of small and medium sized enterprises. Journal of World Business 40:124–138
  • Bagozzi, RP and YI, Y. 1988. On the Evaluation of Structural Equation Models. Journal of Academy of Marketing Science 16 (Spring):74-94.
  • Barney, JB.1991. Firm Resources and Sustained Competitive Advantage. Journal of Management 17: 99–120. 50.
  • Bello, DC, Urban, DJ and Verhage, BJ. 1991. Evaluating export middlemen in alternative channel structures. Int Mark Rev 8:49–64.
  • Benito, GRG and Welch, LS. 1997. Foreign market servicing: beyond choice of entry mode. In: Wortzel, HV and Wortzel, L (Eds). Strategic Management in a Global Economy. Wiley and Sons, New York, NY: 339-52.
  • Bharadwaj, SG, Varadarajan, PR and Fahy, J. 1993. Sustainable competitive advantage in service industries: a conceptual model and research propositions. J Mark 57: 83– 99 (October).
  • Bienstock, CC, Mentzer, JT and Bird, MM. 1997. Measuring physical distribution service quality. Journal of the Academy of Marketing Science 25: 31– 44.
  • Bilkey W. 1978. An attempted integration of the literature on the export behavior of firms. J Int Bus Stud. :33– 46, Spring/Summer.
  • Bruns, WJ and Kaplan, R. 1987. Accounting and Management Review: Field Study Perspectives, Boston, MA : Harvard Business School Press,.
  • Burridge, M and Bradshaw, R. 2001. Practices of successful small and medium successful exporters: the use of market information. Journal of Small Business and Enterprise Development 8(3): 267-74.
  • Calantone, RJ, Kim, D, Schmidt, JB and Cavusgil, ST. 2006. The influence of internal and external firm factors on international product adaptation strategy and export performance: A three-country comparison. Journal of Business Research 59: 176 – 185.
  • Cassar, G, Craig, J. 2009. An investigation of hindsight bias in nascent venture activity. Journal of Business Venturing 24: 149–164
  • Cavusgil, ST and Zou, S. 1994. Marketing strategy-performance relationship: an investigation of the empirical link in export market ventures. Journal of Marketing 58: 1-21. January.
  • Czinkota, MR and Ronkainen, IA. 1995. International Marketing, USA: The Dryden Pres..
  • Coff, RW. 1997. Human assets and management dilemmas: coping with hazards on the road to resource-based theory. Academy of Management Review 22: 374-402.
  • Davis, PS, Dibrell, CC and Janz, BD. 2002. The impact of time on the strategy–performance relationship Implications for managers. Industrial Marketing Management 31: 339– 347.
  • Day, GS and Wensley, R. 1988. Assessing advantage: a framework for diagnosing competitive superiority. J Mark 52: 1– 20. April.
  • Dean, DL, Mengüç, B and Myers, CP. 2000. Revisiting Firm Characteristics, Strategy, and Export Performance Relationship: A Survey of the Literature and an Investigation of New Zealand Small Manufacturing Firms. Industrial Marketing Management 29: 461– 477.
  • Diamantopoulos, A, Souchon, A, Durden, G, Axinn, C and Holzmuller, H. 2003. Towards an understanding of cross-national similarities and differences in export information utilisation. International Marketing Review 20 (1): 17-43.
  • Dichtl, E, Koeglmayr, HG and Mueller, S. 1990. International orientation as a precondition for export success. Journal of International Business Studies 21 (1): 23-41.
  • Doole, I, Grimes, T and Demack, S. 2006. An exploration of the management practices and processes most closely associated with high levels of export capability in SMEs. Marketing Intelligence & Planning 24 (6): 632-647.
  • Fawcet, SE, Calantone, RJ and Smith SR. 1997. Delivery capability and firm performance in international operations. Int. J. Production Economics 51: 191-204
  • Fawcet, SE, Calantone, RJ and Roath, A. 2000. Meeting quality and cost imperatives in a global market. International Journal of Physical Distribution & Logistics Management 30 (6) 2000: 472-499.
  • Fraering, M. 1996. Explanatory And Predictive Indicators of Export Performance, Enhancing Knowledge Development In Marketing Vol. 7. Chicago, IL: American Marketing Association: 104-5.
  • Frambach, RT, Jaideep, P and Theo, MM Verhallen. 2003. From exporting IT products. Journal of business Research 60: 1282-1289.
  • Glazer, R. 1991. Marketing in an Information-Intensive Environment: Strategic Implications of knowledge as an Asset. Journal of Marketing 55 (4): 1-19.
  • Grimes, A, Doole, I and Kitchen, PJ. 2007. Profiling the capabilities of SMEs to compete internationally. Journal of Small Business and Enterprise Development 14 (1).
  • Hart, S and Tzokas, N. 1999. The impact of marketing research activity on SME export. In: Wortzel, H.V. and Wortzel, L. (eds) Strategic Management in a Global Economy, Wiley.
  • http://www.kosgeb.gov.tr/kos.htm; http://www.die.gov.tr
  • http://www.tuik.gov.tr/Start.do
  • Hill, Charles, WL. 1988. Differentiation Versus Low Cost or Differentiation and Low Cost: A Contingency Framework. Academy of Management Review 13 (3) 401–412.
  • Hultman, M, Robson, MJ and Katsikeas CS. 2009. Export Product Strategy Fit and Performance: An Empirical Investigation. Journal of International Marketing 17( 4):1– 23
  • Kaleka, A. 2002. Resources and capabilities driving competitive advantage in export markets: guidelines for industrial exporters. Industrial Marketing Management 31: 273– 283.
  • Katsikeas, C and Morgan, RE. 1994. Differences in perceptions of exporting problems based on firm size and export market experience'. European Journal of Marketing 28 (5):17- 35.
  • Katsikeas, CS, Leonidou, LC and Morgan, NA. 2000. Firm-Level Export Performance Assessment: Review, Evaluation, and Development. Journal of the Academy of Marketing Science 28(4): 493-511.
  • Katsikeas, CS, Piercy, NF and Ioannidis, C. 1996. Determinants of export performance in a European context. European Journal of Marketing 30 (6):6-35.
  • Kaynak, E and Kuan, WK. 1993. Environment, strategy, structure, and performance in the context of export activity: an empirical study of Taiwanese manufacturing firms. Journal of Business Research 27 (1): 33–49.
  • Keng, KA and Jiuan, TS. 1989. Differences between small and medium sized exporting and non-exporting firms: Nature or nurture. International Marketing Review 6(4): 27–40.
  • Kjell, T. 2005. The influence of export information use on export knowledge and performance Some empirical evidence. Marketing Intelligence & Planning 23(2):200-219.
  • Knight, GA and Cavusgil, ST. 2004. Innovation, Organizational Capabilities, and the Born- Global Firm. Journal of International Business Studies 35 (2):124–41.
  • Kuhn, RL. 1982. Mid-Sized Firms: Success Strategies and Methodology. New York, NY:Praeger Press.
  • Koh, AC. 1991. Relationships among organizational characteristics, marketing strategy and export performance. International Marketing Review 8(3):46-60.
  • Johanson, J and Vahlne, JE. 1977. The internationalization process of the firm: a model ofknowledge development and increasing foreign commitments. Journal of International Business Studies 8(1):23-32.
  • Leonidou, LC, Katsikeas, CS and Samiee, S. 2002. Marketing Strategy Determinants of Export Performance: a Meta-Analysis. Journal of Business Research 55(1): 51-67.
  • Leonidou, LC, Athena, S and Adams, F. 1999. Types and Sources of Export Information: Insights from Small Business. International Small Business Journal 17 (3): 30-48.
  • Leonidou, LC, Katsikeas, CS and Nigel, FP. 1998. Identifying Managerial Influences on Exporting: Past Research and Future Directions. Journal of International Marketing 6 (2): 74-102.
  • Leonidou, LC and Anna, AK. 1998. Behavioral Aspects of International Buyer–Seller Relationships: Their Association with Export Involvement. International Marketing Review 15 (5): 373–97.
  • Leonidou, LC and Katsikeas, CS. 1996. The Export Development Process: An Integrative Review of Empirical Models. Journal of International Business Studies 27 (3): 517-51.
  • Li, Ling-yee. 2004. An examination of the foreign market knowledge of exporting firms based in the People’s Republic of China: Its determinants and effect on export intensity. Industrial Marketing Management 33- 561– 572.
  • Li, CB and Li, JJ. 2008. Achieving Superior Financial Performance in China: Differentiation, Cost Leadership, or Both? Journal of International Marketing. American Marketing Association. 16(3):1–22
  • Lukas, BA, Whitwell, GJ and Hill, P. 2000. Export planning orientation and its antecedents: Evidence Management 30(6):472-499.
  • Miller, D. 1988. Relating Porter’s business strategies to environment and structure: analysis and performance implications. Acad. Manage J 31:308–80.
  • Morgan, NA, Kaleka, A and Katsikeas, CS. 2004. Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment. Journal of Marketing 68:90–108.
  • Morgan, NA, Vorhies, WD and Schlegelmilch, BB. 2006. Resource–performance relationships in industrial export ventures: The role of resource inimitability and substitutability. Industrial Marketing Management 35: 621–633.
  • Murray and Alan, I. 1988. A Contingency View of Porter’s Generic Strategies. Academy of Management Review 13 (3): 390–400.
  • Myers, MB. 1997. The pricing processes of exporters: why aren't managers satisfied with the results? Journal of World Business 32(3):277-89.
  • Porter, ME. 1980. Competitive Strategy. New York: Free Press.
  • Philips, Lynn, W, Dae, RC and Robert, DB. 1983. Product Quality, Cost Position, and Business Performance: A Test of Some Key Hypotheses. Journal of Marketing 47 (April): 26–43.
  • Rabino, S. 1980. An attitudinal evaluation of an export incentive program: the case of DISC. Columbia J World Bus. 61– 5 (Spring).
  • Richey, RG and Myers, MB. 2001. An investigation of market information use in export channel decisions Antecedents and outcomes. International Journal of Physical Distribution & Logistics Management 31(5):334-353.
  • Robertson, C, Sylvie, K and Chetty, A. 2000. Contingency-based approach to understanding export performance. International Business Review 9: 211–235.
  • Rose, MG and Shoham, Aviv. 2002. Export performance and market orientation Establishing an empirical link. Journal of Business Research 55: 217– 225.
  • Seringhaus, RFH. 1993. Comparative marketing behavior of Canadian and Austrian high- tech exporters. Manage Int Rev 3: 247– 69.
  • Shamsuddoha, AK and Ali, MY. 2006. Mediated effects of export promotion programs on firmexport performance. Asia Pacific Journal of Marketing and Logistics 18(2): 93-110.
  • Singer TO and Czinkota, MR. 1994. Factors associated with effective use of export assistance. Journal of International Marketing 2(1):53-71.
  • Solberg, CA and Olsson, UH. 2010. Management orientation and export performance: the case of Norwegian ICT companies. Baltic Journal of Management 5(1):28-50.
  • Srodes, J. 1998. The UN= s small business global edge,@ World Trade, September. 11(9):14-15.
  • Toften, K and Olsen, SO. 2003. Export market information use, organizational knowledge, and firm performance: a conceptual framework. International Marketing Review 20(1):95-110.
  • Yaprak, A. 1985. An empirical study of the differences between small exporting and non- exporting US firms. International Marketing Review 2(2): 72–83.
  • Zou, S and Stan, S. 1998. The determinants of export performance: a review of empirical literature between 1987 and 1997. International Marketing Review 15(5):333-56.

Servis Farklılaştırma, Bilgi Kapasitesi ve İhracat Taahhüdünün İhracatçının Maliyet ve Büyüme Performansı Üzerine Etkisi

Year 2014, Volume: 10 Issue: 1, 53 - 80, 01.06.2014

Abstract

Bu çalışmanın temel amacı; ihracatçı işletme faktörlerinin işletme maliyet avantajı ve ihracat performansına olan etkisini araştırmaktır. Çalışma, firmanın pazar bilgi kullanımı kapasitesindeki kabiliyetinin, tecrübe yeterliliği, dağıtım kapasitesi faktörlerinin ihracat piyasalarında firmanın kendi maliyetlerinin düşüşünü pozitif yönde etkilediğini ve maliyet avantajını elde ettiği ve bu yolla da ihracatçının finansal performansının arttığı fikrine dayanmaktadır. Maliyet avantajına ve ihracat performansına etki eden faktörler olarak; firmanın pazar bilgi kullanımı kapasitesindeki kabiliyetinin, tecrübe yeterliliği, dağıtım kapasitesi ele alınmıştır. Bu faktörler arasındaki ilişkiyi test etmek amacıyla araştırmaya dayalı görüşmeler  (RBV) yapılmış; ihracat pazarında firma faktörleri ile maliyetler ve ihracat performansı etkisini ölçmeye yönelik model geliştirilmiştir. Araştırma sırasında Türkiye’de ihracat yapan firmaların üst düzey yöneticileri ile anket uygulaması yapılarak hipotezlerin desteklenmesi sağlanmıştır. Araştırmanın sonucunda; işletme dağıtım kapasitesinin artırılmasının maliyet avantajı sağlamazken ihracat performansını artırdığı, tecrübeye dayalı bilginin hem maliyet avantajı sağladığı hem de firma ihracat performansını artırdığı görülmüştür. Çalışmada ayrıca elde edilen diğer sonuçlar ve tartışmalara da yer verilmiştir. 

References

  • Aaby, NE and Slater, SF. 1989. Management influences on export performance: a review of the empirical literature 1978-88. International Marketing Review 6(4):7-26.
  • Aaby, NE and Slater, SF. 1989 Managerial influences on export performance – a review of the empirical literature 1978-88. International Marketing Review 6(4):53-68.
  • Aaker, DA 1991. Building Brand Equity. New York: The Free Press. 46.
  • Acs, DB and Audretsch, ZJ.1987 Innovation, market structure and firm size. The Review of Economics and Statistics 64 (4):567– 574.
  • Haahti, A, Madupu,V, Yavas. U and Babakus E. 2005. Cooperative strategy, knowledge intensity and export performance of small and medium sized enterprises. Journal of World Business 40:124–138
  • Bagozzi, RP and YI, Y. 1988. On the Evaluation of Structural Equation Models. Journal of Academy of Marketing Science 16 (Spring):74-94.
  • Barney, JB.1991. Firm Resources and Sustained Competitive Advantage. Journal of Management 17: 99–120. 50.
  • Bello, DC, Urban, DJ and Verhage, BJ. 1991. Evaluating export middlemen in alternative channel structures. Int Mark Rev 8:49–64.
  • Benito, GRG and Welch, LS. 1997. Foreign market servicing: beyond choice of entry mode. In: Wortzel, HV and Wortzel, L (Eds). Strategic Management in a Global Economy. Wiley and Sons, New York, NY: 339-52.
  • Bharadwaj, SG, Varadarajan, PR and Fahy, J. 1993. Sustainable competitive advantage in service industries: a conceptual model and research propositions. J Mark 57: 83– 99 (October).
  • Bienstock, CC, Mentzer, JT and Bird, MM. 1997. Measuring physical distribution service quality. Journal of the Academy of Marketing Science 25: 31– 44.
  • Bilkey W. 1978. An attempted integration of the literature on the export behavior of firms. J Int Bus Stud. :33– 46, Spring/Summer.
  • Bruns, WJ and Kaplan, R. 1987. Accounting and Management Review: Field Study Perspectives, Boston, MA : Harvard Business School Press,.
  • Burridge, M and Bradshaw, R. 2001. Practices of successful small and medium successful exporters: the use of market information. Journal of Small Business and Enterprise Development 8(3): 267-74.
  • Calantone, RJ, Kim, D, Schmidt, JB and Cavusgil, ST. 2006. The influence of internal and external firm factors on international product adaptation strategy and export performance: A three-country comparison. Journal of Business Research 59: 176 – 185.
  • Cassar, G, Craig, J. 2009. An investigation of hindsight bias in nascent venture activity. Journal of Business Venturing 24: 149–164
  • Cavusgil, ST and Zou, S. 1994. Marketing strategy-performance relationship: an investigation of the empirical link in export market ventures. Journal of Marketing 58: 1-21. January.
  • Czinkota, MR and Ronkainen, IA. 1995. International Marketing, USA: The Dryden Pres..
  • Coff, RW. 1997. Human assets and management dilemmas: coping with hazards on the road to resource-based theory. Academy of Management Review 22: 374-402.
  • Davis, PS, Dibrell, CC and Janz, BD. 2002. The impact of time on the strategy–performance relationship Implications for managers. Industrial Marketing Management 31: 339– 347.
  • Day, GS and Wensley, R. 1988. Assessing advantage: a framework for diagnosing competitive superiority. J Mark 52: 1– 20. April.
  • Dean, DL, Mengüç, B and Myers, CP. 2000. Revisiting Firm Characteristics, Strategy, and Export Performance Relationship: A Survey of the Literature and an Investigation of New Zealand Small Manufacturing Firms. Industrial Marketing Management 29: 461– 477.
  • Diamantopoulos, A, Souchon, A, Durden, G, Axinn, C and Holzmuller, H. 2003. Towards an understanding of cross-national similarities and differences in export information utilisation. International Marketing Review 20 (1): 17-43.
  • Dichtl, E, Koeglmayr, HG and Mueller, S. 1990. International orientation as a precondition for export success. Journal of International Business Studies 21 (1): 23-41.
  • Doole, I, Grimes, T and Demack, S. 2006. An exploration of the management practices and processes most closely associated with high levels of export capability in SMEs. Marketing Intelligence & Planning 24 (6): 632-647.
  • Fawcet, SE, Calantone, RJ and Smith SR. 1997. Delivery capability and firm performance in international operations. Int. J. Production Economics 51: 191-204
  • Fawcet, SE, Calantone, RJ and Roath, A. 2000. Meeting quality and cost imperatives in a global market. International Journal of Physical Distribution & Logistics Management 30 (6) 2000: 472-499.
  • Fraering, M. 1996. Explanatory And Predictive Indicators of Export Performance, Enhancing Knowledge Development In Marketing Vol. 7. Chicago, IL: American Marketing Association: 104-5.
  • Frambach, RT, Jaideep, P and Theo, MM Verhallen. 2003. From exporting IT products. Journal of business Research 60: 1282-1289.
  • Glazer, R. 1991. Marketing in an Information-Intensive Environment: Strategic Implications of knowledge as an Asset. Journal of Marketing 55 (4): 1-19.
  • Grimes, A, Doole, I and Kitchen, PJ. 2007. Profiling the capabilities of SMEs to compete internationally. Journal of Small Business and Enterprise Development 14 (1).
  • Hart, S and Tzokas, N. 1999. The impact of marketing research activity on SME export. In: Wortzel, H.V. and Wortzel, L. (eds) Strategic Management in a Global Economy, Wiley.
  • http://www.kosgeb.gov.tr/kos.htm; http://www.die.gov.tr
  • http://www.tuik.gov.tr/Start.do
  • Hill, Charles, WL. 1988. Differentiation Versus Low Cost or Differentiation and Low Cost: A Contingency Framework. Academy of Management Review 13 (3) 401–412.
  • Hultman, M, Robson, MJ and Katsikeas CS. 2009. Export Product Strategy Fit and Performance: An Empirical Investigation. Journal of International Marketing 17( 4):1– 23
  • Kaleka, A. 2002. Resources and capabilities driving competitive advantage in export markets: guidelines for industrial exporters. Industrial Marketing Management 31: 273– 283.
  • Katsikeas, C and Morgan, RE. 1994. Differences in perceptions of exporting problems based on firm size and export market experience'. European Journal of Marketing 28 (5):17- 35.
  • Katsikeas, CS, Leonidou, LC and Morgan, NA. 2000. Firm-Level Export Performance Assessment: Review, Evaluation, and Development. Journal of the Academy of Marketing Science 28(4): 493-511.
  • Katsikeas, CS, Piercy, NF and Ioannidis, C. 1996. Determinants of export performance in a European context. European Journal of Marketing 30 (6):6-35.
  • Kaynak, E and Kuan, WK. 1993. Environment, strategy, structure, and performance in the context of export activity: an empirical study of Taiwanese manufacturing firms. Journal of Business Research 27 (1): 33–49.
  • Keng, KA and Jiuan, TS. 1989. Differences between small and medium sized exporting and non-exporting firms: Nature or nurture. International Marketing Review 6(4): 27–40.
  • Kjell, T. 2005. The influence of export information use on export knowledge and performance Some empirical evidence. Marketing Intelligence & Planning 23(2):200-219.
  • Knight, GA and Cavusgil, ST. 2004. Innovation, Organizational Capabilities, and the Born- Global Firm. Journal of International Business Studies 35 (2):124–41.
  • Kuhn, RL. 1982. Mid-Sized Firms: Success Strategies and Methodology. New York, NY:Praeger Press.
  • Koh, AC. 1991. Relationships among organizational characteristics, marketing strategy and export performance. International Marketing Review 8(3):46-60.
  • Johanson, J and Vahlne, JE. 1977. The internationalization process of the firm: a model ofknowledge development and increasing foreign commitments. Journal of International Business Studies 8(1):23-32.
  • Leonidou, LC, Katsikeas, CS and Samiee, S. 2002. Marketing Strategy Determinants of Export Performance: a Meta-Analysis. Journal of Business Research 55(1): 51-67.
  • Leonidou, LC, Athena, S and Adams, F. 1999. Types and Sources of Export Information: Insights from Small Business. International Small Business Journal 17 (3): 30-48.
  • Leonidou, LC, Katsikeas, CS and Nigel, FP. 1998. Identifying Managerial Influences on Exporting: Past Research and Future Directions. Journal of International Marketing 6 (2): 74-102.
  • Leonidou, LC and Anna, AK. 1998. Behavioral Aspects of International Buyer–Seller Relationships: Their Association with Export Involvement. International Marketing Review 15 (5): 373–97.
  • Leonidou, LC and Katsikeas, CS. 1996. The Export Development Process: An Integrative Review of Empirical Models. Journal of International Business Studies 27 (3): 517-51.
  • Li, Ling-yee. 2004. An examination of the foreign market knowledge of exporting firms based in the People’s Republic of China: Its determinants and effect on export intensity. Industrial Marketing Management 33- 561– 572.
  • Li, CB and Li, JJ. 2008. Achieving Superior Financial Performance in China: Differentiation, Cost Leadership, or Both? Journal of International Marketing. American Marketing Association. 16(3):1–22
  • Lukas, BA, Whitwell, GJ and Hill, P. 2000. Export planning orientation and its antecedents: Evidence Management 30(6):472-499.
  • Miller, D. 1988. Relating Porter’s business strategies to environment and structure: analysis and performance implications. Acad. Manage J 31:308–80.
  • Morgan, NA, Kaleka, A and Katsikeas, CS. 2004. Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment. Journal of Marketing 68:90–108.
  • Morgan, NA, Vorhies, WD and Schlegelmilch, BB. 2006. Resource–performance relationships in industrial export ventures: The role of resource inimitability and substitutability. Industrial Marketing Management 35: 621–633.
  • Murray and Alan, I. 1988. A Contingency View of Porter’s Generic Strategies. Academy of Management Review 13 (3): 390–400.
  • Myers, MB. 1997. The pricing processes of exporters: why aren't managers satisfied with the results? Journal of World Business 32(3):277-89.
  • Porter, ME. 1980. Competitive Strategy. New York: Free Press.
  • Philips, Lynn, W, Dae, RC and Robert, DB. 1983. Product Quality, Cost Position, and Business Performance: A Test of Some Key Hypotheses. Journal of Marketing 47 (April): 26–43.
  • Rabino, S. 1980. An attitudinal evaluation of an export incentive program: the case of DISC. Columbia J World Bus. 61– 5 (Spring).
  • Richey, RG and Myers, MB. 2001. An investigation of market information use in export channel decisions Antecedents and outcomes. International Journal of Physical Distribution & Logistics Management 31(5):334-353.
  • Robertson, C, Sylvie, K and Chetty, A. 2000. Contingency-based approach to understanding export performance. International Business Review 9: 211–235.
  • Rose, MG and Shoham, Aviv. 2002. Export performance and market orientation Establishing an empirical link. Journal of Business Research 55: 217– 225.
  • Seringhaus, RFH. 1993. Comparative marketing behavior of Canadian and Austrian high- tech exporters. Manage Int Rev 3: 247– 69.
  • Shamsuddoha, AK and Ali, MY. 2006. Mediated effects of export promotion programs on firmexport performance. Asia Pacific Journal of Marketing and Logistics 18(2): 93-110.
  • Singer TO and Czinkota, MR. 1994. Factors associated with effective use of export assistance. Journal of International Marketing 2(1):53-71.
  • Solberg, CA and Olsson, UH. 2010. Management orientation and export performance: the case of Norwegian ICT companies. Baltic Journal of Management 5(1):28-50.
  • Srodes, J. 1998. The UN= s small business global edge,@ World Trade, September. 11(9):14-15.
  • Toften, K and Olsen, SO. 2003. Export market information use, organizational knowledge, and firm performance: a conceptual framework. International Marketing Review 20(1):95-110.
  • Yaprak, A. 1985. An empirical study of the differences between small exporting and non- exporting US firms. International Marketing Review 2(2): 72–83.
  • Zou, S and Stan, S. 1998. The determinants of export performance: a review of empirical literature between 1987 and 1997. International Marketing Review 15(5):333-56.
There are 74 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Yrd.doç.dr. Orhan Bozkurt This is me

Yrd.doç.dr. O.barbaros Kemer This is me

Publication Date June 1, 2014
Published in Issue Year 2014 Volume: 10 Issue: 1

Cite

APA Bozkurt, Y. O., & Kemer, Y. O. (2014). Servis Farklılaştırma, Bilgi Kapasitesi ve İhracat Taahhüdünün İhracatçının Maliyet ve Büyüme Performansı Üzerine Etkisi. Paradoks Ekonomi Sosyoloji Ve Politika Dergisi, 10(1), 53-80.