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TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ

Year 2020, Issue: 41, 274 - 292, 19.10.2020
https://doi.org/10.30794/pausbed.691082

Abstract

Bu çalışmanın amacı mağaza ortamının (koku, ışık, satış personeli, müzik ve vitrin), itkisel satın alma kişilik özelliklerinin ve itkisel satın alma eğiliminin itkisel satın alma davranışı üzerindeki rolünü anlamak ve değerlendirmektir. Ayrıca itkisel satın alma davranışlarının satın alma sonrası pişmanlık üzerindeki etkilerini araştırmaktır. Veriler 18 yaş ve üzeri tüketicilerden yapılandırılmış anket kullanılarak toplanmıştır. Toplam 390 geçerli veri elde edilmiştir. Yapısal modelin test edilmesinde AMOS 23 kullanılmıştır. Çalışmanın sonuçlarına göre, beş mağaza unsurundan birisi olan vitrin unsuru itkisel satın alma davranışını etkilerken, diğer dört unsurun etkilemediği görülmektedir. Ayrıca itkisel satın alma kişilik özellikleri ve itkisel satın alma eğilimi itkisel satın alma davranışını etkilemektedir. Bununla birlikte itkisel satın alma kişilik özelliklerinin de itkisel satın alma üzerinde etkisi vardır. Son olarak itkisel satın alma davranışının satın alma sonrası pişmanlığı etkilediği sonucuna ulaşılmıştır. Mağaza ortamı unsurlarının bireylerin itkisel satın alma davranışları üzerindeki etkisinin; itkisel satın alma eğilimi aracılığıyla açıklanmaya çalışılmasının ve itkisel satın alma sonrası pişmanlık faktörünün de modelde yer almasının literatüre katkı sağlayacağı düşünülmektedir.

References

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Year 2020, Issue: 41, 274 - 292, 19.10.2020
https://doi.org/10.30794/pausbed.691082

Abstract

References

  • Abimnwi, N. P., ve Njuguna, R. K. (2015). "An Analysis of in Store Environment Ambience Factor Influence on Consumer Behaviour", International Journal of Sales, Retailing and Marketing, 4(6), 31-44.
  • Abratt, R., ve Goodey, S. D. (1990). "Unplanned Buying and in‐Store Stimuli in Supermarkets", Managerial and Decision Economics, 11(2), 111-121.
  • Aghazadeh, S. M. (2005). "Layout Strategies for Retail Operations: A Case Study", Management Research News, 28(10), 31-46.
  • Altunışık, R., Coşkun, R., Bayraktaroğlu, S., ve Yıldırım, E. (2007). Sosyal Bilimlerde Araştırma Yöntemleri: Spss Uygulamalı, Sakarya Yayıncılık, Sakarya.
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  • Badgaiyan, A. J., ve Verma, A. (2015). "Does Urge to Buy Impulsively Differ from Impulsive Buying Behaviour? Assessing the Impact of Situational Factors", Journal of Retailing and Consumer Services, 22(2015), 145-157.
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  • Barratt, E. S. (Ed.) (1985). Impulsiveness Subtraits: Arousal and Information Processing (Vol. 99). North Holland: Elsevier.
  • Baumeister, R. F. (2002). "Yielding to Temptation: Self-Control Failure, Impulsive Purchasing, and Consumer Behavior", Journal of consumer Research, 28(4), 670-676.
  • Beatty, S. E., ve Ferrell, M. E. (1998). "Impulse Buying: Modeling Its Precursors", Journal of Retailing, 74(2), 169-191.
  • Bellenger, D. N., Robertson, D. H., ve Hirschman, E. C. (1978). "Impulse Buying Varies by Product", Journal of Advertising Research, 18(6), 15-18.
  • Beverland, M., Lim, E. A. C., Morrison, M., ve Terziovski, M. (2006). "In-Store Music and Consumer–Brand Relationships: Relational Transformation Following Experiences of (Mis) Fit", Journal of Business Research, 59(9), 982-989.
  • Billieux, J., Rochat, L., Rebetez, M. M. L., ve Van der Linden, M. (2008). "Are All Facets of Impulsivity Related to Self-Reported Compulsive Buying Behavior?", Personality and Individual Differences, 44(6), 1432-1442.
  • Birren, F. (1969). Light Color and Environment, Van Nostrand Reinhold Company, New York, NY.
  • Bone, P. F., ve Ellen, P. S. (1994). "Olfaction and Marketing: Does It Make Sense to Use Scents?", Unpublished Working Paper, Department of Marketing, West Virginia University, West Virginia.
  • Bone, P. F., ve Ellen, P. S. (1999). "Scents in the Marketplace: Explaining a Fraction of Olfaction", Journal of Retailing, 75(2), 243-262.
  • Borowsky, M. (1987). "What's Best Advertising for a Peanut Shoppe", Memphis Business Journal, November 30, 50.
  • Bushra, A. and Bilal, A. (2014). “The relationship of compulsive buying with consumer culture and postpurchase regret”, Pakistan Journal of Commerce and Social Sciences (PJCSS), 8(3), 590-611.
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There are 114 citations in total.

Details

Primary Language Turkish
Subjects Finance
Journal Section Articles
Authors

Mehmet Ozan Karahan 0000-0001-7287-5904

Fatih Sahin 0000-0002-4760-4413

Publication Date October 19, 2020
Acceptance Date June 11, 2020
Published in Issue Year 2020 Issue: 41

Cite

APA Karahan, M. O., & Sahin, F. (2020). TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi(41), 274-292. https://doi.org/10.30794/pausbed.691082
AMA Karahan MO, Sahin F. TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ. PAUSBED. October 2020;(41):274-292. doi:10.30794/pausbed.691082
Chicago Karahan, Mehmet Ozan, and Fatih Sahin. “TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, no. 41 (October 2020): 274-92. https://doi.org/10.30794/pausbed.691082.
EndNote Karahan MO, Sahin F (October 1, 2020) TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 41 274–292.
IEEE M. O. Karahan and F. Sahin, “TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ”, PAUSBED, no. 41, pp. 274–292, October 2020, doi: 10.30794/pausbed.691082.
ISNAD Karahan, Mehmet Ozan - Sahin, Fatih. “TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 41 (October 2020), 274-292. https://doi.org/10.30794/pausbed.691082.
JAMA Karahan MO, Sahin F. TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ. PAUSBED. 2020;:274–292.
MLA Karahan, Mehmet Ozan and Fatih Sahin. “TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, no. 41, 2020, pp. 274-92, doi:10.30794/pausbed.691082.
Vancouver Karahan MO, Sahin F. TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ. PAUSBED. 2020(41):274-92.