Digital Transformation in Companies: A Path to Innovation and Efficiency

Year 2024, Volume: 6 Issue: 2, 229 - 238, 30.12.2024

Omar Almohamad

Abstract

Digital transformation (DT) has become a cornerstone for companies aiming to remain competitive in the dynamic global market. This paper explores the evolution of digital transformation, its significance in corporate success, and its impact on operations, decision-making, and customer satisfaction. Drawing on previous studies, the paper identifies key drivers, challenges, and outcomes of DT. Finally, it presents recommendations for companies to effectively adopt and leverage digital tools for sustainable growth.
Digital transformation (DT) is rapidly reshaping industries across the globe, yet many organizations face significant challenges as they attempt to navigate this transformation. This paper explores the barriers to digital transformation, the benefits it offers, the key theories underpinning it, and the evolution of digital transformation thought. By examining the challenges, rewards, and theoretical frameworks, this paper provides a comprehensive overview of digital transformation in business contexts. It aims to offer insights into how businesses can successfully manage their digital transformation processes. The study was carried out by the literature review method, and the works of many local and foreign scientists were examined. As a result, it is understood that today's Digital transformation in companies approach should be described as It is inevitable. It is also important as it is a study that can be expanded with field research in the future.

Keywords

Digital transformation, Innovation, Efficiency

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