Market Pressure and Arizona Public School Leaders: “That Package is Like a Brand New Cadillac!”

Year 2018, Volume: 3 Issue: 2, 284 - 309, 15.12.2018

Amanda U. Potterton

https://doi.org/10.30828/real/2018.2.7

Cited By: 5

Abstract

In the United States, long-standing school choice policies
and practices in Arizona have developed into a market-based system of schooling
for many residents in the state, especially in the larger cities.  In this study, I analyze qualitative data
gathered from school leaders and parents in one Arizona district public school
who discussed marketing pressures and various notions of accountability and
whose perceptions related to rapidly growing school choice reforms and
increasing testing demands.  I also
describe the ways in which many members of the school team (e.g., school
administrators, teachers, staff) were affected by ever-increasing competitive
expectations.  By examining market
pressures experienced by parents and other stakeholders, we can understand
better some consequences of expanding school choice policies and programs on
those experiencing educational reforms in local settings.

Keywords

Charter Schools, Educational Policy, Educational Reform, Markets, School Choice

References

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