Bir Açık İnovasyon Aracı Olarak "Crowdsourcing" ve Üniversitelerde Uygulanabilirliği - Gaziosmanpaşa Üniversitesi İİBF Örneği

Yıl 2012, Cilt: 17 Sayı: 3, 485 - 508, 01.09.2012

  Arş.Gör.Sema Yiğit Arş.Gör.Mehtap Aras

Öz

Anahtar Kelimeler

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BİR AÇIK İNOVASYON ARACI OLARAK “CROWDSOURCING” VE ÜNİVERSİTELERDE UYGULANABİLİRLİĞİ-GAZİOSMANPAŞA ÜNİVERSİTESİ İİBF ÖRNEĞİ

Öz

Bu çalışmanın iki amacı bulunmaktadır. Birincisi nispeten yeni olan bu kavramın detaylı bir şekilde incelenerek literatüre katkı sağlanması, ikincisi ise üniversitelerde “crowdsourcing” uygulamalarının yapılabilirliğinin belirlenmesidir. Üniversiteler interneti yoğun kullanan nitelikli bir “kalabalık”tan oluşmasına rağmen, üniversitelerde çok az “crowdsourcing” uygulamasına yer verilmektedir. Bu çelişki çalışmanın temel araştırma sorusudur. Veri toplamak amacıyla Gaziosmanpaşa Üniversitesi İktisadi ve İdari Bilimler Fakültesinde 2010-2011 akademik yılı içerisinde rasgele örneklem metodu ile 400 öğrenci seçilmiştir. Araştırma sonucunda üniversitelerde crowdsourcing uygulamaları yapılmasına öğrencilerin genel olarak olumlu baktıkları, öğrencilerin fikirleri karşılığında daha çok maddi ödülleri tercih ettikleri, en çok sosyal faaliyetlere yönelik projelere katılmak istedikleri ve fikir çağrısının afiş yolu ile duyurulmasını istedikleri görülmüştür

Anahtar Kelimeler

Crowdsourcing, Açık İnovasyon, Üniversite, Gaziosmanpaşa.

Kaynakça

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