Kapadokya’yı Ziyaret Eden Yabancı Turistlerin Yiyeceklere Karşı Çeşitlilik Arayışlarının İncelenmesi

Year 2018, Volume: 15 Issue: 1, 226 - 239, 30.04.2018

Seda Derinalp Çanakçı , Kemal Birdir

https://doi.org/10.24010/soid.415357

Cited By: 2

Abstract

Bu çalışmanın amacı,
Kapadokya’yı ziyaret eden yabancı turistlerin yiyeceklere karşı çeşitlilik
arayışlarını belirlemek ve yabancı turistlerin çeşitlilik arayışı eğilimlerinin
demografik özelliklerine göre farklılık gösterip göstermediğini ortaya
koymaktır. Anket, Ağustos - Ekim 2015 tarihleri arasında, Kapadokya’yı ziyaret
edip, Kayseri Erkilet Havalimanı’ndan ayrılan turistler üzerinde uygulanmıştır.
Anketlerin uygulanmasında, bırak ve topla yöntemi kullanılmıştır. Araştırmaya
katılan yabancı turistlerin yiyeceklere karşı çeşitlilik arayışlarının iki
boyutta toplandığı tespit edilmiştir. Bunlar; “merak” ve “deneyim” boyutları
olarak adlandırılmışlardır. Çeşitlilik arayışları boyutları ile “yaş grupları”
arasında yapılan varyans analizi sonucu, “merak” ve “deneyim” boyutlarının
turistlerin “yaş gruplarına” göre anlamlı farklılık gösterdiği belirlenmiştir.
Ayrıca, “deneyim” boyutunun turistlerin “çalışma durumlarına” ve “eğitim
durumlarına” göre de anlamlı farklılık gösterdiği ortaya çıkmıştır.

Keywords

Çeşitlilik arayışı, gastronomi, gastronomi turizmi

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