Studies on Marketing Insights (SOMI), published twice a year by Akdeniz University Marketing Department, is one of the peer-reviewed academic journals in the marketing discipline. This journal publishes in Turkish and in English. Accepted articles are published online. SOMI plays an important role in shaping the content and boundaries of the discipline as well as disseminating marketing knowledge based on scientific research.

• Articles that critically re-examine current concepts and theories in marketing,
• Articles that provide information on emerging marketing concepts and theories,
• Articles that provide critical syntheses and review relevant areas in marketing,
• Articles integrating concepts to marketing from disciplines such as economics, strategic management, finance, accounting, organizational behaviour, sociology, psychology, and anthropology,
• Empirical articles and
• Articles focusing on the major forces, events, and trends affecting the present and future of marketing.

Period Months