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AYDINLATMA ÜRÜN TASARIMINDA GÖSTERGEBİLİMSEL YAKLAŞIM

Year 2022, Volume: 7 Issue: 3, 875 - 888, 30.12.2022
https://doi.org/10.29110/soylemdergi.1184574

Abstract

Günümüzde aydınlatma ürünlerinin temel işlevleri olan karanlıktan kurtarma işlevlerinin yanı sıra estetik değerler taşımasına da önem verilmiştir. Tasarımlarda, mekanları olduğundan farklı göstermek hatta öne çıkarmak, başarılı, yaratıcı, sanatsal görüntüler sunmak, görsel etkiler yaratmak hedeflenmiştir.
Aydınlatma ürünleri, seçilebilir ve dikkat çekici olması açısından estetik unsurlar içeren tasarım ürünleridir. Endüstriyel ürünler kültürel ve toplumsal gerçeklikleri nedeniyle anlam taşıyıcılardır. Dolayısıyla ürünler bir iletişim aracıdır ve göstergeler de bu iletişimi kurmanın önemli araçlarından biridir. Tasarımcıların ürünün hedef kitleye ulaştırılması için uygun göstergeleri kullanması önemlidir.
Bu çalışmanın amacı göstergebilimsel yaklaşımın tasarım sürecine nasıl katkı sağlayabileceğini ortaya koymaktır. Tasarımcıların göstergebilimsel yaklaşımdan esinlenerek oluşturdukları tasarımların, hedef kitlede pazarlanabilirlik ve algılanabilirlik açısından kolaylıkla karşılık bulabileceği öngörülmektedir.
Çalışmada yöntem olarak çeşitli kaynaklardan ev aydınlatma ürün örnekleri seçilmiş, örnekler, Peirce'in ikon, belirti ve sembolden oluşan üçlü göstergebilim sınıflandırmasından yararlanılarak çözümlenmiştir. Bu göstergebilimsel çözümlemeler sonucunda aydınlatma ürün tasarımında kullanılan görsel öğelerin, ürünlerin hedef kitle tarafından benimsenmesi için tasarımda sıkça başvurulan bir yöntem olduğu saptanmıştır. Ürün tasarım sürecinde göstergebilimsel öğelerin bilinçli yerleştirmelerle tasarımcılara yol gösterdiği, yaratıcı bakış açısı kazandırdığı ve ilham verdiği görülmüştür.

References

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  • Cheng, Jianxin, Ye, Jjunnan, Yang, Chaoxiang, Yao, Lingyun, Ma, Zhenzhen, & Li, Tengye (2018). Study on innovative design of urban intelligent lighting appliance (UILA) based on kansei engineering. 6th International Conference, Las Vegas.
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  • Çorbacıoğlu, Eda (2022). Tasarımda göstergebilim: Kansei mühendisliğinin temelleri. Ankara: Günce Yayınları.
  • Çorbacıoğlu, Eda (2014). Utilisation des icons et des symboles dans les affiches publicıtaires, The Journal of International Social Research, 7(34), 948-953.
  • Duckworth, Chloe N., & Anne E. Sassin (2017). Colour and light in ancient and medieval art. New York: Routledge.
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  • Fiske, John (1990). Introduction to communication studies. London: Routledge.
  • Gray, W. A., Kesten, K. S., Hurst, S., & Anderko, L. (2012). Using clinical simulation centers to test design interventions: A pilot study of lighting and color modifications. Health Environments Research & Design Journal, 5(3), 46-65. https://doi.org/10.1177/193758671200500306
  • Hadi, K., Du Bose, J. R., & Choi, Y.-S. (2019). The Effect of light on sleep and sleep-related physiological factors among patients in healthcare facilities: a systematic review. Health Environments Research & Design Journal, 12(4), 116–141. https://doi.org/10.1177/1937586719827946
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  • Karol, Elizabeth & Dianne Smith (2019). Impact of design on emotional, psychological, or social well-being for people with cognitive impairment. Health Environments Research&DesignJournal, 12(3),220-232. https://doi.org/10.1177/1937586718813194.
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  • Pont, Sylvia & Huib De Ridder, (2018). Lighting perceptual intelligence. In electronic imaging: Human vision and electronic imaging. Society for Imaging Sciences and Technology, 1-11. https://doi.org/10.2352/ISSN.2470-1173.2018.14.HVEI-502
  • Saussure, Ferdinand (1972). Cours de linguistique générale. Paris: Editions Payot.
  • Şerefhanoğlu, Sözen M. (2001). Aydınlatma görsel konfor iç mimarlık ilişkisi. Arredamento Mimarlık, 05,11-19.
  • Taieb, Amine H., Msahli, Slah, & Sakli, Faouzi (2009). Design of illuminating textile curtain using solar energy. Design Journal, 12(2), 195-216.
  • Vihma, Susann (1990). Product form-a semiotic approach. Semantic visions in design. Symposium on Design Research and Semiotics, Helsinki.
  • White Michael, Ancoli-Israel, Sonia, & Wilson, Richard R. (2013). Senior living environments: Evidence-based lighting design strategies. Health Environments Research & Design Journal, 7(1),60-78. DOI: 10.1177/193758671300700106
  • Xue, Hongyan & Yang Li (2009). Preliminary study to ideas and methods of modern lamp form design. IEEE 10th International Conference on Computer-Aided Industrial Design and Conceptual Design: E-Business, Creative Design, Manufacturing, Wenzhou, China.
  • Yang, Chaoxiang, Zhang Zhang., Yang Xu, & Le Xiaohan (2015). The study of the cultural values of lighting products based on intention recognition and 3D printing technology, Communications in Computer and Information Science, 276-283.
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  • URL-5:https://www.indiamart.com/proddetail/antique-gold-chandelier-light-14239781773.html (Accessed 10.07.2022)
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Semiotic Approach in Lighting Product Design

Year 2022, Volume: 7 Issue: 3, 875 - 888, 30.12.2022
https://doi.org/10.29110/soylemdergi.1184574

Abstract

Today, in addition to the basic functions of saving from darkness, it is also important for the lighting products to carry aesthetic values. In the designs, it is aimed to show the spaces different than they are, even to highlight them, to present successful, creative, artistic images and to create visual effects.
Lighting products are design products that contain aesthetic elements in terms of being selectable and attracting attention. Industrial products carry meaning in respect to their cultural and communal reality. Therefore, these products are means of communication, and signs are one of the important tools for establishing this communication. In terms of designers, it is important to use the signs conveniently to convey the product to the target group.
The aim of this study is to reveal how the semiotic approach can contribute to the design process. It is foreseen that the designs that are created by the designers with the inspiration of semiotic approach can easily find response in terms of marketability and perceptibility in the target audience.
In the study, as a method some home lighting products were selected from various sources and the examples were analyzed by using Peirce's triple semiotic classification of icon, index, and symbol. As a result of this semiotic analysis, it has been determined that using the visual elements in lighting product design is a frequently used method in design to make the products to be adopted by the target group. In the product design process, it has been seen that the semiotic elements guide the designers with deliberative placements, give them a creative perspective and inspire them.

References

  • Barthes, Roland (1979). Göstergebilim ilkeleri. Ankara: Kültür Bakanlığı Yayınları.
  • Berger, Arthur A. (2004). Semiotics analysis. California: Sage Publications.
  • Bille, Mikkel (2015). Lighting up cozy atmospheres in Denmark. Emotion, Space and Society, 15,56-63.
  • https://doi.org/10.1016/j.emospa.2013.12.008.
  • Bille, Mikkel (2017). Ecstatic things: The power of light in shaping Bedouin homes, Home cultures. The Journal of Architecture, Design and Domestic Space, 14(1),25-49.
  • Butler, Clay P. (1962). The light of the atom bomb. Science, 138(3539), 483–489. http://www.jstor.org/stable/1709609
  • Calvillo, Cortés. A. B., & Luis E. Falcón, M. (2016). Emotions and the urban lighting environment: A cross-cultural comparison. California: Sage Publications.
  • Casakin, Hernan P. (2007). Metaphors in design problem solving: Implications for creativity. International Journal of Design, 1(2), 23-35.
  • Chandler, Daniel (2007). Semiotics: The basics. London: Routledge.
  • Chen, Huaiyu (2019). A study on a stone lantern from Dongzhang village in medievalChina, Studies in Chinese Religions, 5:3-4, 306-329, DOI: 10.1080/23729988.2019.1676085.
  • Cheng, Jianxin, Ye, Jjunnan, Yang, Chaoxiang, Yao, Lingyun, Ma, Zhenzhen, & Li, Tengye (2018). Study on innovative design of urban intelligent lighting appliance (UILA) based on kansei engineering. 6th International Conference, Las Vegas.
  • Chiu, Y. R., Chou, H.M., & Chen, H.Y. (2014). Symbolic analysis and metaphorical character of ancient Chinese lighting fixtures. 2nd International Conference on Innovation, Communication and Engineering, ICICE 20132014, 743-747, Huadong.
  • Cobley, Paul & Litza Jansz (1999). Introducing semiotics. Cambridge: Icon Books.
  • DuBose, Jennifer, MacAllister, Lorissa, March Hadi, K. & Sakallaris, Bonnie (2018). Exploring the concept of healing spaces. Health Environments Research & Design Journal, 11(1), 43–56. https://doi.org/10.1177/1937586716680567
  • Çorbacıoğlu, Eda (2022). Tasarımda göstergebilim: Kansei mühendisliğinin temelleri. Ankara: Günce Yayınları.
  • Çorbacıoğlu, Eda (2014). Utilisation des icons et des symboles dans les affiches publicıtaires, The Journal of International Social Research, 7(34), 948-953.
  • Duckworth, Chloe N., & Anne E. Sassin (2017). Colour and light in ancient and medieval art. New York: Routledge.
  • Erkman, Fatma (1987). Göstergebilime giriş. İstanbul: Alan Yayıncılık.
  • Fiske, John (1990). Introduction to communication studies. London: Routledge.
  • Gray, W. A., Kesten, K. S., Hurst, S., & Anderko, L. (2012). Using clinical simulation centers to test design interventions: A pilot study of lighting and color modifications. Health Environments Research & Design Journal, 5(3), 46-65. https://doi.org/10.1177/193758671200500306
  • Hadi, K., Du Bose, J. R., & Choi, Y.-S. (2019). The Effect of light on sleep and sleep-related physiological factors among patients in healthcare facilities: a systematic review. Health Environments Research & Design Journal, 12(4), 116–141. https://doi.org/10.1177/1937586719827946
  • Heskett, John (2017). Design. Ankara: Dost.
  • Jolly, Martine (2008). L’Image et les signes. Paris: Armand Colin.
  • Karahüseyin, Güller (2009). Shedding light on an era. İstanbul: Promat.
  • Karol, Elizabeth & Dianne Smith (2019). Impact of design on emotional, psychological, or social well-being for people with cognitive impairment. Health Environments Research&DesignJournal, 12(3),220-232. https://doi.org/10.1177/1937586718813194.
  • Kotler, Philip (2000). Marketing management. New Jersey: Prentice Hall. Lakoff, George & Mark Johnson (1980). Metaphors we live by. Chicago: The University of Chicago Press.
  • Levy, Paul (1991). L’Idéographie dynamique : Vers une imagination artificielle. Paris: La Découverte.
  • Nacsa, Julia, Barakova Emilia & Frens, Joep (2011). Sharing meaning and physical activity through a tangible interactive lighting object, Proceedings of the Desire'11 Conference on Creativity and Innovation in Design. Eindhoven, Netherlands.
  • Park, Nam K., Pae, Joo Y., & Meneely, Jason (2010). Cultural preferences in hotel guestroom lighting design, Journal of Interior Design,36(1),21-34.
  • Park, Nam K., & Cherly A. Farr (2007). The Effects of lighting on consumers' emotions and behavioral intentions in a retail environment: A cross‐cultural comparison. Journal of Interior Design, 33, 17-32.
  • Pierce, C. Sanders (1978). Ecrits sur le signe. Paris : Editions du Seuil.
  • Pont, Sylvia & Huib De Ridder, (2018). Lighting perceptual intelligence. In electronic imaging: Human vision and electronic imaging. Society for Imaging Sciences and Technology, 1-11. https://doi.org/10.2352/ISSN.2470-1173.2018.14.HVEI-502
  • Saussure, Ferdinand (1972). Cours de linguistique générale. Paris: Editions Payot.
  • Şerefhanoğlu, Sözen M. (2001). Aydınlatma görsel konfor iç mimarlık ilişkisi. Arredamento Mimarlık, 05,11-19.
  • Taieb, Amine H., Msahli, Slah, & Sakli, Faouzi (2009). Design of illuminating textile curtain using solar energy. Design Journal, 12(2), 195-216.
  • Vihma, Susann (1990). Product form-a semiotic approach. Semantic visions in design. Symposium on Design Research and Semiotics, Helsinki.
  • White Michael, Ancoli-Israel, Sonia, & Wilson, Richard R. (2013). Senior living environments: Evidence-based lighting design strategies. Health Environments Research & Design Journal, 7(1),60-78. DOI: 10.1177/193758671300700106
  • Xue, Hongyan & Yang Li (2009). Preliminary study to ideas and methods of modern lamp form design. IEEE 10th International Conference on Computer-Aided Industrial Design and Conceptual Design: E-Business, Creative Design, Manufacturing, Wenzhou, China.
  • Yang, Chaoxiang, Zhang Zhang., Yang Xu, & Le Xiaohan (2015). The study of the cultural values of lighting products based on intention recognition and 3D printing technology, Communications in Computer and Information Science, 276-283.
  • URL-1:https://www.etsy.com/market/chandelier_lighting?ref=cq_tag_raised_image-2 (Accessed 10.12.2021
  • URL2:https://tr.pinterest.com/pin/4https://www.taki.com.tw/blog47897125441604892/ (Accessed 09.12.2021)
  • URL-3: https://masonscreations.com (Accessed 20.09.2021)
  • URL-4: https://www.shopscrubsandclogs.com/products/dental_lamp (Accessed 02.10.2022)
  • URL-5:https://www.indiamart.com/proddetail/antique-gold-chandelier-light-14239781773.html (Accessed 10.07.2022)
  • URL-6: https://www.youtube.com (Accessed 18.10.2021)
  • URL-7: https://hereitizzz.com/usaboflla.html (Accessed 19.12.2021)
  • URL-8: https://www.zulily.com/ (Accessed 18.07. 2022)
  • URL-9: https://www.ubuy.co.in (Accessed 10.12.2021)
  • Sektörüm Dergisi, Aydınlatma nedir? Aydınlatmanın tarihi, aydınlatma tekniği ve türleri. https://www.sektorumdergisi.com/aydinlatma/ (Accessed 07.12.2020)
There are 49 citations in total.

Details

Primary Language English
Subjects Linguistics
Journal Section DİLBİLİM / ARAŞTIRMA MAKALELERİ
Authors

Eda Çorbacıoğlu 0000-0002-2272-0813

Publication Date December 30, 2022
Submission Date October 5, 2022
Acceptance Date October 23, 2022
Published in Issue Year 2022 Volume: 7 Issue: 3

Cite

APA Çorbacıoğlu, E. (2022). Semiotic Approach in Lighting Product Design. Söylem Filoloji Dergisi, 7(3), 875-888. https://doi.org/10.29110/soylemdergi.1184574