Endüstri Tasarımında Karşılama Kavramı

Year 2009, Volume: 5 Issue: 8 - Volume: 5 Issue: 8, 81 - 94, 14.07.2016

Mekin Elçioğlu Oğuz Bayrakçı

https://doi.org/10.23835/tasarimkuram.240861

Abstract

Karşılama, iletişimsel algılara dayandırılan ve tasarım alanında kullanılan bir kavram aracı olarak kabul edilir. Bu bağlamda, aslında ürünle kullanıcısı veya onu algılamak üzere bakan kişinin arasındaki iletişimi sağlayan bileşenleri yansıtan bir düzlem oluşur. Temsil düzlemi olarak da adlandırabileceğimiz bu düzlem içinde, ideal etkileşim bileşenleri kadar algılamaya yönelik bazı özelliklerin de bilinçli ya da bilinçaltısal olarak kullanılması, karşılamayı sağlayacak temel unsurların başında gelmektedir. Ürünler, onlara yüklenebilecek çeşitli anlamların taşıyıcısı olarak karşımıza çıkmaktadırlar.

Keywords

Anlambilim, Eğretileme, Endüstriyel Tasarım, Göstergebilim, Karşılama (Elverme, Sağlarlık -Yerine Getirme Kavramı), Örnekçe

Affordance Concept in Industrial Design

Abstract

The intention of affordance concept in design lies not in expressing the design intent in particular, but constructing the physical, emotional and cognitive actions required in the user-product interaction. The development of affordance concept in design practice is by far not yet matured, and the differentiation between affordance and symbolic meaning of designed artifacts is not clear. All in all, affordances have all sorts of perceived properties that may or even may not exist. They have suggestions or clues about how to use these properties which can be dependent on experience, knowledge, culture of the users and can also make an action easy or difficult for them as well.

Keywords

Semantics, Metaphor, Industrial Design, Semiotic, Affordance, Paradigm

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