Uluslararası Ortak Girişimlerin Başarısında Kültürel Uyumun Etkisinin İncelenmesi

Year 2017, Volume: 28 Issue: 2, 7845 - 7864, 01.04.2017

Beliz Özorhon , Hasan Altun

https://doi.org/10.18400/tekderg.304114

Cited By: 1

Abstract

Uluslararası ortak girişimler (UOG) stratejik
bir alternatif olarak küresel rekabette büyük bir önem taşımaktadır. Farklı
ülkelerden ortakların kurduğu girişimlerde, kültürel farklılıklar daha düşük
performansa neden olabilmektedir. Bu çalışmanın başlıca amacı ulusal ve
kurumsal kültür açısından ortakların uyumunun UOG performansı üzerindeki
etkisini araştırmaktır. Bu kapsamda, Türkiye Müteahhitler Birliği (TMB) üyesi
olan orta ve büyük ölçekli yüklenicilerin katılımıyla bir anket çalışması
yapılmıştır. Elde edilen toplam 68 projeye ait veri regresyon ve korelasyon
analizi kullanılarak incelenmiştir. Türk firmalarının yabancı ortakları ile
aralarındaki kurumsal ve ulusal kültür uyumu hesaplanmıştır. Kurumsal kültürün
ulusal kültüre nazaran performansı etkilemekte daha baskın olduğu
gözlemlenmiştir. 

Keywords

Uluslararası inşaat, ortak girişimler, kültürel uyum, performans

Investigation of the Effect of Cultural Adaptation on International Joint Venture Performance

Abstract

International
joint ventures (IJVs) have a great importance as a strategic alternative in
global competition. Cultural differences between partners from different
countries may cause lower performance levels in such ventures. The major
objective of this study is to investigate the influence of national and
organizational culture adaptation of partners
on the IJV performance. In this respect, a questionnaire survey was
administered to medium to large scale contractors,
thgat are members of the Turkish Contractors
Association (TCA). A total of 68 project data was studied using regression and
correlation analysis. Organizational and national culture adaptation between Turkish firms and their foreign
partners was calculated. It is observed that compared to the national culture,
organizational culture has a more significant effect on the IJV performance.

Keywords

International construction, joint ventures, cultural issues, performance

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