The Relationship Among Country-of-Origin, Quality of The Product and Buying Decision: A Case Study of The Turkish Clothes on Libyan Market

Year 2020, Volume: 8 Issue: 1, 93 - 114, 26.01.2020

Lamin A. Elarbah , Najma Shebli

Abstract

The aim of this study was to identify the impact one of some factors affecting consumer behavior selection for clothing. This factor was represented in the country of origin. Therefore, the purpose of this study is to investigate the factor of country-of-origin perspective that consumer considers when they buying clothes that made in Turkey and the relationship between perceived product quality and country-of-origin.
To achieve these goals distributed 650 of questionnaires. But we received 564 (87%) questionnaires, the hypotheses which were tested using Pearson Correlation, showed that there is a significant relationship between country-of-origin perspective and buying decision, product quality and country of origin when that consumer selection of clothing.

Keywords

Country of origin, buying decision

Ülke Menşei, Ürün Kalitesi ve Satın alma Kararı İlişkisi: Libya Piyasasında Türk Konfeksiyon Ürünleri Çalışması

Abstract

Bu çalışmanın amacı, giyim için tüketici davranışı seçimini etkileyen bazı faktörlerden birinin etkisini belirlemektir. Bu faktör menşe ülkede temsil edildi. Bu nedenle, bu çalışmanın amacı, Türkiye'de üretilen kıyafetleri alırken tüketicinin menşe ülke perspektifini ve algılanan ürün kalitesi ile menşe ülke arasındaki ilişkiyi incelemektir.
Bu hedeflere ulaşmak için 650 anket dağıtılmıştır. Ancak Pearson Korelasyonu kullanılarak test edilen hipotezler olan 564 (% 87) anket alınmış, bu tüketici seçiminde menşe ülke perspektifi ile satın alma kararı, ürün kalitesi ve menşe ülke arasında anlamlı bir ilişki olduğunu göstermiştir.

Keywords

Menşe ülke, satın alma kararı

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