A new approach to the ecotourism potential of Yusufeli district within the framework of AHP-SWOT

Year 2024, Volume: 25 Issue: 4, 459 - 465, 28.12.2024

İnci Zeynep Yılmaz , Ufuk Demirci

https://doi.org/10.18182/tjf.1537765

Abstract

In this study, it is aimed to determine what can be realized in the scope of ecotourism in Yusufeli district of Artvin, which has moved to a new settlement. For this purpose, A'WOT analysis, in which SWOT analysis and AHP method are used together, was used in the study. In this context, firstly, a SWOT matrix was formed with the support of the relevant literature. In order to determine the degree of importance of the matrix factors, the AHP method was used and the opinions of local tour agencies, academicians, NGOs, local administrators in the region and managers at the Yusufeli Forest Management Directorate who live in Yusufeli district or have information about Yusufeli district were obtained. According to the results of the study, while the strengths of Yusufeli district are the presence of places with magnificent natural beauty, the presence of places that will serve the belief and cultural heritage with historical importance and the presence of places based on river tourism (rafting, canoeing, boat tours, etc.) (33.3%); the weakest aspect is lack of activities for activities such as accommodation, pensions, restaurants, tour trips, etc. due to the relocation to a new settlement and the lack of related promotions (59.4%). In addition, the fact that Yusufeli district allows different ecotourism activities (41.3%) is seen as the biggest opportunity, while the relocation of the old Yusufeli district to another place due to dam construction (41.3%) is seen as the biggest threat.

Keywords

Yusufeli, SWOT analysis, AHP method, A’WOT analysis, Ecotourism

Yusufeli ilçesi’nin ekoturizm potansiyeline AHP-SWOT çerçevesinde yeni bir yaklaşım

Abstract

Bu çalışmada, yeni yerleşim yerine taşınmış olan Artvin’in Yusufeli ilçesinde ekoturizm kapsamında neler yapılabileceğinin belirlenmesi amaçlanmıştır. Bu amaçla, çalışmada SWOT analizi ve AHP yönteminin birlikte kullanıldığı A’WOT analizi kullanılmıştır. Bu kapsamda, öncelikle ilgili literatür desteği ile Yusufeli ilçesinin mevcut durumuna yönelik SWOT matrisi oluşturulmuştur. Oluşturulan matris faktörlerinin önem derecelerinin belirlenmesi için Analitik Hiyerarşi Prosesi (AHP) yöntemi ile Yusufeli ilçesinde yaşayan/bilen yerel tur acentaları, akademisyenler, STK, bölgedeki yerel yönetimlerin ilgili birimleri ve Yusufeli Orman İşletme Müdürlüğü’ndeki ilgili kişilerin görüşlerine sunulmuştur. Çalışma sonuçlarına göre, Yusufeli ilçesinin en güçlü yönleri olarak muhteşem doğal güzelliğe sahip yerlerin bulunması, tarihi öneme sahip inanç ve kültür mirasına hizmet edecek yerlerin bulunması ve akarsu turizmine dayalı yerlerin bulunması (rafting, kano, tekne turu vb.) (%33.3) iken; en zayıf yönü yeni yerleşim yerine taşınmasından kaynaklı konaklama, pansiyon, restoran, tur gezileri vb. faaliyetlere yönelik faaliyetlerin olmaması ve buna bağlı tanıtımların yapılamaması (%59.4) olarak belirtilmiştir. Ayrıca Yusufeli ilçesinin farklı ekoturizm faaliyetlerine imkân vermesi (%41.3) en büyük fırsat olarak görülürken; eski Yusufeli ilçesinin baraj nedeniyle su altında kalması nedeniyle ilçe merkezinin başka bir yere taşınması da (%41.3) en büyük tehdit olarak görülmüştür.

Keywords

Yusufeli, SWOT analizi, AHP yöntemi, A’WOT analizi, Ekoturizm

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