Year 2019, Volume 3 , Issue 6, Pages 613 - 624 2019-09-15

NOSTALGIC EVOLUTION OF MARKETING: RETRO MARKETING

Esra ÖZKAN PİR [1]


Along with the postmodern transition of marketing, new concepts in marketing started to emerge. Retro,  one of these concepts, has begun to be used as a marketing variable in order to create demand by revitalization in the products that are forgotten or about to be forgotten. Retro marketing aims to introduce products or services in a nostalgic structure. Retro products give pleasure to consumers because they are products that remind us of a past memory event or an object. Therefore, while creating a brand identity and brand image, companies try to appeal to the past aspirations of consumers by aiming to give more pleasure to the consumer. The main subject of this study is retro marketing which has been gained to marketing literature as a contemporary concept. In this study, the concept of retro marketing is examined from various perspectives. First, detailing the relationship between nostalgia and retro, then the characteristics of retro marketing is explained by the differences between traditional marketing and retro marketing with the retro marketing examples in Turkey and the World.

Marketing, Nostalgia, Retro, Retro marketing
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Primary Language en
Subjects Social
Journal Section Articles
Authors

Orcid: 0000-0002-1271-7397
Author: Esra ÖZKAN PİR (Primary Author)
Institution: ERZİNCAN BİNALİ YILDIRIM ÜNİVERSİTESİ
Country: Turkey


Dates

Publication Date : September 15, 2019

Bibtex @review { tjsosci616780, journal = {The Journal of Social Science}, issn = {}, eissn = {2587-0807}, address = {thejournalofsocialscience@gmail.com}, publisher = {Cenk AKSOY}, year = {2019}, volume = {3}, pages = {613 - 624}, doi = {10.30520/tjsosci.616780}, title = {NOSTALGIC EVOLUTION OF MARKETING: RETRO MARKETING}, key = {cite}, author = {ÖZKAN PİR, Esra} }
APA ÖZKAN PİR, E . (2019). NOSTALGIC EVOLUTION OF MARKETING: RETRO MARKETING. The Journal of Social Science , 3 (6) , 613-624 . DOI: 10.30520/tjsosci.616780
MLA ÖZKAN PİR, E . "NOSTALGIC EVOLUTION OF MARKETING: RETRO MARKETING". The Journal of Social Science 3 (2019 ): 613-624 <https://dergipark.org.tr/en/pub/tjsosci/issue/48639/616780>
Chicago ÖZKAN PİR, E . "NOSTALGIC EVOLUTION OF MARKETING: RETRO MARKETING". The Journal of Social Science 3 (2019 ): 613-624
RIS TY - JOUR T1 - NOSTALGIC EVOLUTION OF MARKETING: RETRO MARKETING AU - Esra ÖZKAN PİR Y1 - 2019 PY - 2019 N1 - doi: 10.30520/tjsosci.616780 DO - 10.30520/tjsosci.616780 T2 - The Journal of Social Science JF - Journal JO - JOR SP - 613 EP - 624 VL - 3 IS - 6 SN - -2587-0807 M3 - doi: 10.30520/tjsosci.616780 UR - https://doi.org/10.30520/tjsosci.616780 Y2 - 2019 ER -
EndNote %0 The Journal of Social Science NOSTALGIC EVOLUTION OF MARKETING: RETRO MARKETING %A Esra ÖZKAN PİR %T NOSTALGIC EVOLUTION OF MARKETING: RETRO MARKETING %D 2019 %J The Journal of Social Science %P -2587-0807 %V 3 %N 6 %R doi: 10.30520/tjsosci.616780 %U 10.30520/tjsosci.616780
ISNAD ÖZKAN PİR, Esra . "NOSTALGIC EVOLUTION OF MARKETING: RETRO MARKETING". The Journal of Social Science 3 / 6 (September 2019): 613-624 . https://doi.org/10.30520/tjsosci.616780
AMA ÖZKAN PİR E . NOSTALGIC EVOLUTION OF MARKETING: RETRO MARKETING. TJSS. 2019; 3(6): 613-624.
Vancouver ÖZKAN PİR E . NOSTALGIC EVOLUTION OF MARKETING: RETRO MARKETING. The Journal of Social Science. 2019; 3(6): 624-613.