tojdac The Turkish Online Journal of Design Art and Communication 2146-5193 Deniz YENGİN 10.7456/tojdac.1741253 Communication Technology and Digital Media Studies Social Media Studies Social Media Applications and Analysis İletişim Teknolojisi ve Dijital Medya Çalışmaları Sosyal Medya Çalışmaları Sosyal Medya Uygulamaları ve Analizi INSTAGRAM’DA KİŞİLİK ANALİZİ İLE İLGİLİ ÇALIŞMALAR ÜZERİNE BİR İNCELEME A REVIEW ON STUDIES RELATED TO PERSONALITY ANALYSIS ON INSTAGRAM https://orcid.org/0009-0007-4787-4521 Şahin Sarı Alya MARMARA ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ https://orcid.org/0000-0001-9050-1690 Dilmen Necmi Emel MARMARA ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ 10 01 2025 15 4 1669 1686 07 13 2025 09 30 2025 Copyright © 2011, The Turkish Online Journal of Design Art and Communication 2011 The Turkish Online Journal of Design Art and Communication

Dijitalleşmenin artışı ve sosyal medya platformlarının giderek yaygınlaşmasıyla birlikte, algoritmalar, dijital verilerden oluşan ayak izlerini analiz ederek kullanıcıların ne düşündüğü, neyi beğendiği ve neyi görmek istediği hakkında bilgi yaratmada her zamankinden daha güçlü hale gelmiştir. Sosyal medya algoritmalarının kullanıcının kim olduğuna dair platform içerisindeki hareketlerine bağlı olarak topladığı verilere dayalı yaptığı varsayımlar dijital ortamımızın şekillendirilmesi için zemin oluşturmaktadır. Bu algoritmaların kullanıcılar tarafından üretilen büyük veri yığınlarını nasıl bilgiye dönüştürdüğü ve dijital bir profili nasıl analiz ettiği hakkında çalışmaların sayısı artmaktadır. Bu bağlamda görsel ağırlıklı oluşu ile favori sosyal medya platformlarından olan Instagram, kullanıcıların kişilik yapılarını keşfetmek için zengin bir kaynak olmuştur. Bu çalışmada, en popüler sosyal medya platformlarından olan Instagram üzerinden kişilik analizi yapılan çalışmalar incelenmektedir. Çalışmanın amacı, Instagram kullanım davranışları üzerinden kişilik analizine dair bir portre çizmektir. Bu nedenle çalışmada Instagram’da kişilik analizi üzerine çalışmalar dijital kişilik, kullanım davranışları ve platform özellikleri çerçevesinde değerlendirilecektir. Çalışmada geleneksel derleme yöntemi kullanılmıştır. Bu bağlamda literatür incelemesi doğrultusunda elde edilen bilgilerle konu üzerine yapılan araştırmalar ele alınmıştır. Çalışma sonuçları Instagram’ın kişilik tespiti için önemli bir platform olduğu, platformun birçok özelliği üzerinden kişilik analizine dair çıkarımlar yapılabileceğini göstermektedir.

With the rise of digitalization and the increasing prevalence of social media platforms, algorithms have become more powerful than ever in creating insights about what users think, like, and want to see by analyzing the digital footprints composed of data. The assumptions made by social media algorithms based on users’ activities within the platform form the foundation for shaping our digital environment. There has been a growing number of studies on how these algorithms transform the vast amounts of user-generated data into information and how they analyze digital profiles. In this context, Instagram, as a visually-oriented and popular social media platform, has become a rich source for exploring users' personality traits. This study reviews research conducted on personality analysis through Instagram, one of the most popular social media platforms. The aim is to portray how personality can be analyzed based on Instagram usage behaviors. Accordingly, studies on personality analysis via Instagram are evaluated within the framework of digital personality, user behavior, and platform features. A traditional literature review method is employed. The findings indicate that Instagram is a valuable platform for personality detection and that various features of the platform offer meaningful insights into individual personality traits.

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