Year 2011,
Volume: 12 Issue: 3, 298 - 301, 01.09.2011
Abstract
Online and distance education institutions need a communication that should differentiate and separate them from the other counterparts not only in their own category but also in the category of traditional educational institutions. That kind of communication is one of the tools of integrated marketing communication. In this book, authors discuss marketing issue related with distance and online learning concept under the integrated marketing communication perspective. It gives very rich content about marketing for distance and online education programs, new technologies, social media, cross-cultural applications written by many authors from different countries around the world.
Keywords
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Details
| Primary Language | English |
|---|---|
| Journal Section | Articles |
| Authors | |
| Publication Date | September 1, 2011 |
| Submission Date | February 27, 2015 |
| Published in Issue | Year 2011 Volume: 12 Issue: 3 |