Internet Use Adoption Among Academicians: Comparing Innovative Adopters and Other Adopter Types

Norazah Bte Mohd Sukı; Norbayah Bte Mohd Sukı

Lecturer College of Business Management and Accounting Universiti Tenaga Nasional

Year 2006, Volume: 7 Issue: 2, 21 - 31, 01.06.2006

Norazah Bte Mohd Sukı Norbayah Bte Mohd Sukı

Abstract

Internet Use Adoption Among Academicians: Comparing Innovative Adopters and Other Adopter Types

Year 2006, Volume: 7 Issue: 2, 21 - 31, 01.06.2006

Norazah Bte Mohd Sukı Norbayah Bte Mohd Sukı

Abstract

The current study aims to find an answer to the research question: “how does Internet use differ between academicians who are innovative adopters and other adopter types”. In particular, we focus on three measures of Internet use: years of experience on online shopping,frequency of purchase, and price spent on items purchased online by specifically focusing on Malaysian Internet users' online buying behaviour. Thus, this study concentrates on Business to Consumer (B2C) market.

Keywords

Internet, using Internet, online shopping, Malaysia

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Details

Primary Language	English
Journal Section	Articles
Authors	Norazah Bte Mohd Sukı This is me Norbayah Bte Mohd Sukı This is me
Publication Date	June 1, 2006
Submission Date	February 27, 2015
Published in Issue	Year 2006 Volume: 7 Issue: 2

Cite

APA	Sukı, N. B. M., & Sukı, N. B. M. (2006). Internet Use Adoption Among Academicians: Comparing Innovative Adopters and Other Adopter Types. Turkish Online Journal of Distance Education, 7(2), 21-31.