Research Article
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THE EXCITEMENT OF FOOTBALL KICKS OFF IN QATAR: A SAMPLE OF TWITTER DATA ANALYSIS

Year 2023, , 678 - 686, 20.10.2023
https://doi.org/10.22282/tojras.1340305

Abstract

This research was created by making use of the opinions of Twitter users about the Qatar 2022 World Cup, which has a great impact on the world. The countries and the football players who participated in the World Cup, the country where the organization was held, and the general assessments constitute the whole of the research. This case study, which reflects a social reality such as the World Cup, was examined by an inductive method. In order to achieve a more successful output in terms of more transparent and professional progress of the process, the MAXQDA program was preferred. This research was structured in two sections. Content analysis of 5,988 tweets posted in Turkish was conducted in the first section. According to the data obtained from the tweets posted by the viewers under the theme "Qatar 2022 World Cup Overview", the first section consists of 4 categories, namely "Organization, Football Players, Countries, and Assessment", 36 codes, and 11 sub-codes. Sentiment analysis of 79,574 tweets was conducted in the second section. Users tweeted Positive (15,973), Slightly positive (30,533), Negative (3,228), Slightly negative (6,529), and Neutral (23,311) emotional tweets. Codes, categories, and themes were created using the "creative coding" option included in the MAXQDA program. The completion of the codes created in the consensus, took place in a total of four months. The analysis was visualized, and the code frequencies were added using the "MAXMaps Hierarchical Code-Subcode Model" option on the "visual tools" tab of the program.

References

  • Amin, M. H., Mohamed, E. K., & Elragal, A. (2021). CSR disclosure on Twitter: Evidence from the UK. International Journal of Accounting Information Systems, 40, 100500 https://doi.org/10.1016/j.accinf.2021.100500
  • Baade, R. A., & Matheson, V. A. (2004). The quest for the cup: assessing the economic impact of the world cup. Regional studies, 38(4), 343-354. https://doi.org/10.1080/03434002000213888
  • Brannagan, P. M., & Giulianotti, R. (2018). Soft power and soft disempowerment: Qatar, global sport and football’s 2022 World Cup finals. In Leveraging Mega-Event Legacies (pp. 89-105). Routledge.
  • Brdar, M. (2016). Neden Real ve Modrić yerine Modrić ve Real? Dilbilim, 17 (1-2), 377-395. https://www.ceeol.com/search/article-detail?id=459835
  • Brownell, S. (2012). Human rights and the Beijing Olympics: imagined global community and the transnational public sphere 1. The British journal of sociology, 63(2), 306-327. https://doi.org/10.1111/j.1468-4446.2012.01411.x
  • Busse, J., & Wildangel, R. (2023). The Rebellious Game: The Power of Football in the Middle East and North Africa between the Global and the Local. The International Spectator, 1-17. https://doi.org/10.1080/03932729.2023.2182021
  • Caioli, L. (2016). Messi, Neymar, Ronaldo-2017 Updated Edition: Head to Head with the World's Greatest Players. Icon Books.
  • Creswell, J. W., & Poth, C. N. (2016). Qualitative inquiry and research design: Choosing among five approaches. Sage publications.
  • Farquharson, K., & Marjoribanks, T. (2003). Transforming the Springboks: Re-imagining the South African nation through sport. Social Dynamics, 29(1), 27-48. https://doi.org/10.1080/02533950308628649
  • Fogel, C., & Quinlan, A. (2021). Sexual assault in the locker room: sexually violent hazing in Canadian sport. Journal of Sexual Aggression, 27(3), 353-372. https://doi.org/10.1080/13552600.2020.1773952
  • Giulianotti, R. (2015). The Beijing 2008 Olympics: Examining the interrelations of China, globalization, and soft power. European Review, 23(2), 286-296. https://doi.org/10.1017/S1062798714000684
  • Grix, J., & Houlihan, B. (2014). Sports mega-events as part of a nation's soft power strategy: The cases of Germany (2006) and the UK (2012). The British journal of politics and international relations, 16(4), 572-596. https://doi.org/10.1111/1467-856X.12017
  • Hägglund, M., Waldén, M., & Ekstrand, J. (2009). Injuries among male and female elite football players. Scandinavian journal of medicine & science in sports, 19(6), 819-827. https://doi.org/10.1145/3292500.3330758
  • Irbouh, H. (2013). Art in the service of colonialism: French art education in Morocco 1912-1956. Bloomsbury Publishing.
  • Köseoğlu, Ö., & Köker, N. E. (2014). Türk Üniversiteleri Twitter’ı Diyalogsal İletişim Açısından Nasıl Kullanıyor: Beş Türk Üniversitesi Üzerine Bir İçerik Analizi. Global Media Journal: Turkish Edition, 4(8).
  • Meier, H. E., Mutz, M., Glathe, J., Jetzke, M., & Hölzen, M. (2021). Politicization of a contested mega event: The 2018 FIFA World Cup on Twitter. Communication & Sport, 9(5), 785-810. https://doi.org/10.1177/2167479519892579
  • Meral, M., & Diri, B. (2014). Twitter üzerinde duygu analizi. 2014 22nd Signal Processing and Communications Applications Conference, SIU 2014- Proceedings, (Siu), 690–693. https://doi.org/10.1109/SIU.2014.6830323
  • Nye Jr, J. S. (2002). The information revolution and American soft power. Asia Pacific Review, 9(1), 60-76.https://doi.org/10.1080/13439000220141596
  • Ogosi F., Etuk, S., Weniebi, Z., & Andem, F. (2022). Influence Of High Profile Celebrities On Global Brand Products. Marketing and Business Research Review, Vol 2 (1).
  • Scharfenort, N. (2012). Urban development and social change in Qatar: the Qatar National Vision 2030 and the 2022 FIFA World Cup. Journal of Arabian Studies, 2(2), 209-230. https://doi.org/10.1080/21534764.2012.736204
  • Sofotasiou, P., Hughes, B. R., & Calautit, J. K. (2015). Qatar 2022: Facing the FIFA World Cup climatic and legacy challenges. Sustainable cities and society, 14, 16-30. https://doi.org/10.1016/j.scs.2014.07.007
  • Sulayem, M. B., O'Connor, S., & Hassan, D. (Eds.). (2013). Sport management in the Middle East: A case study analysis. Routledge.
  • Şeker, S. E. (2004). Possible Social Impacts of EGovernment: A Case Study of Turkey. Retrieved March 28, 2019, from http://www.shedai.net/e-devlet/egov.htm
  • Üçüncüoğlu, M., & Çavuşoğlu, S. B. (2021). Spor Organizasyonlarında İletişim Aracı Olarak Sosyal Medya Kullanımı: Avrupa’nın Üç Büyük Futbol Ligi Üzerine İçerik Analizi. Uluslararası Güncel Eğitim Araştırmaları Dergisi, 7(1), 283-297. https://dergipark.org.tr/en/pub/intjces/issue/64208/873086
  • Woods, M., Paulus, T., Atkins, D. P., & Macklin, R. (2016). Advancing qualitative research using qualitative data analysis software (QDAS)? Reviewing potential versus practice in published studies using ATLAS. ti and NVivo, 1994–2013. Social Science Computer Review, 34(5), 597-617. https://doi.org/10.1177/0894439315596311

FUTBOLUN NABZI QATAR’DA ATIYOR: TWİTTER VERİ ANALİZİ ÖRNEĞİ

Year 2023, , 678 - 686, 20.10.2023
https://doi.org/10.22282/tojras.1340305

Abstract

Bu araştırma dünyada büyük yankı uyandıran Qatar 2022 Dünya Kupası hakkında Twitter kullanıcılarının görüşlerinden faydalanılarak oluşturulmuştur. Dünya Kupası’na katılan ülkeler ve futbolcular, organizasyonun düzenlendiği ülke ile genel değerlendirmeler araştırmanın bütününü oluşturmaktadır. Dünya Kupası gibi sosyal ve toplumsal gerçekliği yansıtan bu durum çalışması tümevarımsal bir yöntemle irdelenmiştir. Sürecin daha şeffaf ve profesyonel ilerlemesi bakımından daha başarılı bir çıktı elde etmek amacıyla MAXQDA programı tercih edilmiştir. Araştırma iki bölümde kurgulanmıştır. İlk bölümünde Türkçe atılan 5988 tweetin içerik analizi yapılmıştır. “Qatar 2022 World Cup Overview” teması altında izleyicilerin attıkları tweetlerden elde edilen verilere göre “Organization, Football Players, Countries and Assessment “olmak üzere 4 kategoriden, 36 kod ve 11 alt koddan oluşmuştur. İkinci bölümde ise 79.574 tweetin duygu analizi yapılmıştır. Twitter kullanıcıları Positive (15.973), Slightly positive (30.533), Negative (3228), Slightly negative (6529) ve Neutral (23.311) duygu içerikli tweetler atmışlardır. MAXQDA programında yer alan “yaratıcı kodlama” seçeneği kullanılarak kodlar, kategoriler ve tema oluşturulmuştur. Ortak görüşte oluşturulan kodların tamamlanması toplamda dört aylık bir süreçte gerçekleşmiştir. Programın “görsel araçlar” sekmesinde yer alan “MAXMaps” seçeneği “Hiyerarşik Kod-Alt kod Modeli” kullanılarak analiz görselleştirilmiştir ve kod frekansları eklenmiştir.

References

  • Amin, M. H., Mohamed, E. K., & Elragal, A. (2021). CSR disclosure on Twitter: Evidence from the UK. International Journal of Accounting Information Systems, 40, 100500 https://doi.org/10.1016/j.accinf.2021.100500
  • Baade, R. A., & Matheson, V. A. (2004). The quest for the cup: assessing the economic impact of the world cup. Regional studies, 38(4), 343-354. https://doi.org/10.1080/03434002000213888
  • Brannagan, P. M., & Giulianotti, R. (2018). Soft power and soft disempowerment: Qatar, global sport and football’s 2022 World Cup finals. In Leveraging Mega-Event Legacies (pp. 89-105). Routledge.
  • Brdar, M. (2016). Neden Real ve Modrić yerine Modrić ve Real? Dilbilim, 17 (1-2), 377-395. https://www.ceeol.com/search/article-detail?id=459835
  • Brownell, S. (2012). Human rights and the Beijing Olympics: imagined global community and the transnational public sphere 1. The British journal of sociology, 63(2), 306-327. https://doi.org/10.1111/j.1468-4446.2012.01411.x
  • Busse, J., & Wildangel, R. (2023). The Rebellious Game: The Power of Football in the Middle East and North Africa between the Global and the Local. The International Spectator, 1-17. https://doi.org/10.1080/03932729.2023.2182021
  • Caioli, L. (2016). Messi, Neymar, Ronaldo-2017 Updated Edition: Head to Head with the World's Greatest Players. Icon Books.
  • Creswell, J. W., & Poth, C. N. (2016). Qualitative inquiry and research design: Choosing among five approaches. Sage publications.
  • Farquharson, K., & Marjoribanks, T. (2003). Transforming the Springboks: Re-imagining the South African nation through sport. Social Dynamics, 29(1), 27-48. https://doi.org/10.1080/02533950308628649
  • Fogel, C., & Quinlan, A. (2021). Sexual assault in the locker room: sexually violent hazing in Canadian sport. Journal of Sexual Aggression, 27(3), 353-372. https://doi.org/10.1080/13552600.2020.1773952
  • Giulianotti, R. (2015). The Beijing 2008 Olympics: Examining the interrelations of China, globalization, and soft power. European Review, 23(2), 286-296. https://doi.org/10.1017/S1062798714000684
  • Grix, J., & Houlihan, B. (2014). Sports mega-events as part of a nation's soft power strategy: The cases of Germany (2006) and the UK (2012). The British journal of politics and international relations, 16(4), 572-596. https://doi.org/10.1111/1467-856X.12017
  • Hägglund, M., Waldén, M., & Ekstrand, J. (2009). Injuries among male and female elite football players. Scandinavian journal of medicine & science in sports, 19(6), 819-827. https://doi.org/10.1145/3292500.3330758
  • Irbouh, H. (2013). Art in the service of colonialism: French art education in Morocco 1912-1956. Bloomsbury Publishing.
  • Köseoğlu, Ö., & Köker, N. E. (2014). Türk Üniversiteleri Twitter’ı Diyalogsal İletişim Açısından Nasıl Kullanıyor: Beş Türk Üniversitesi Üzerine Bir İçerik Analizi. Global Media Journal: Turkish Edition, 4(8).
  • Meier, H. E., Mutz, M., Glathe, J., Jetzke, M., & Hölzen, M. (2021). Politicization of a contested mega event: The 2018 FIFA World Cup on Twitter. Communication & Sport, 9(5), 785-810. https://doi.org/10.1177/2167479519892579
  • Meral, M., & Diri, B. (2014). Twitter üzerinde duygu analizi. 2014 22nd Signal Processing and Communications Applications Conference, SIU 2014- Proceedings, (Siu), 690–693. https://doi.org/10.1109/SIU.2014.6830323
  • Nye Jr, J. S. (2002). The information revolution and American soft power. Asia Pacific Review, 9(1), 60-76.https://doi.org/10.1080/13439000220141596
  • Ogosi F., Etuk, S., Weniebi, Z., & Andem, F. (2022). Influence Of High Profile Celebrities On Global Brand Products. Marketing and Business Research Review, Vol 2 (1).
  • Scharfenort, N. (2012). Urban development and social change in Qatar: the Qatar National Vision 2030 and the 2022 FIFA World Cup. Journal of Arabian Studies, 2(2), 209-230. https://doi.org/10.1080/21534764.2012.736204
  • Sofotasiou, P., Hughes, B. R., & Calautit, J. K. (2015). Qatar 2022: Facing the FIFA World Cup climatic and legacy challenges. Sustainable cities and society, 14, 16-30. https://doi.org/10.1016/j.scs.2014.07.007
  • Sulayem, M. B., O'Connor, S., & Hassan, D. (Eds.). (2013). Sport management in the Middle East: A case study analysis. Routledge.
  • Şeker, S. E. (2004). Possible Social Impacts of EGovernment: A Case Study of Turkey. Retrieved March 28, 2019, from http://www.shedai.net/e-devlet/egov.htm
  • Üçüncüoğlu, M., & Çavuşoğlu, S. B. (2021). Spor Organizasyonlarında İletişim Aracı Olarak Sosyal Medya Kullanımı: Avrupa’nın Üç Büyük Futbol Ligi Üzerine İçerik Analizi. Uluslararası Güncel Eğitim Araştırmaları Dergisi, 7(1), 283-297. https://dergipark.org.tr/en/pub/intjces/issue/64208/873086
  • Woods, M., Paulus, T., Atkins, D. P., & Macklin, R. (2016). Advancing qualitative research using qualitative data analysis software (QDAS)? Reviewing potential versus practice in published studies using ATLAS. ti and NVivo, 1994–2013. Social Science Computer Review, 34(5), 597-617. https://doi.org/10.1177/0894439315596311
There are 25 citations in total.

Details

Primary Language English
Subjects Physical Training and Sports
Journal Section Research Article
Authors

Pelin Avcı 0000-0002-9185-4954

Gökmen Kılınçarslan 0000-0001-5176-6477

Publication Date October 20, 2023
Published in Issue Year 2023

Cite

Vancouver Avcı P, Kılınçarslan G. THE EXCITEMENT OF FOOTBALL KICKS OFF IN QATAR: A SAMPLE OF TWITTER DATA ANALYSIS. TOJRAS. 2023;12(4):678-86.