Dear Readers,

It is with great enthusiasm that we present the first issue of Trends in Business and Economics for 2025. Building on the legacy of its predecessor, the Atatürk University Journal of Economics and Administrative Sciences, this journal embraces a broader and more dynamic approach to exploring contemporary challenges and trends in the fields of business and economics.

This issue features a collection of impactful studies contributed by leading scholars, addressing a diverse range of topics that connect global and regional perspectives with academic rigor:

Muhammed Benli and Sümeyra Gültekin examine the impact of export diversification on economic growth across Turkish provinces, shedding light on regional disparities and strategic implications for policymakers.

Emre Bulut investigates how fluctuations in oil prices influence company performance through BIST city indices, offering valuable insights into the interplay between global energy markets and local economies.

Abdullah Ferit Erol and Sinan Aytekin delve into the micro-level factors influencing export performance among companies listed on Borsa Istanbul, providing actionable insights for businesses aiming to enhance their competitiveness.

Şeyda Ünver uses the Partial Proportional Odds Model to explore the factors affecting satisfaction with education services in Türkiye, offering a robust statistical analysis with significant policy implications.

Gonca Yüzbaşı compares education indicators that determine welfare levels in EU countries and Turkey, contributing valuable insights to the discourse on education and economic development.

Özlem Yaşar Uğurlu, Nurperi Ateş, and Özge Sevimli evaluate green human resource management practices among manufacturing companies listed in the BIST Sustainability Index using content analysis, highlighting the critical role of environmental sustainability in corporate governance.

Olcay Ölçen explores the global influence of the German auto industry through its environmental sustainability measures, examining the intersection of innovation, policy, and market leadership.

Filiz Aslan Çetin and Levent Aküzüm investigate the relationship between internal marketing elements and internal customer satisfaction, focusing on call centers in Kars, offering practical insights for service sector management.

These diverse contributions reflect the journal’s commitment to advancing scholarly understanding and practical applications in business and economics. Each study offers unique perspectives and actionable findings that will be invaluable to researchers, practitioners, and policymakers alike.

We extend our heartfelt thanks to the authors, reviewers, and editorial board members who have contributed to this issue’s success. We encourage our readers to engage with these works, reflect on their implications, and participate in the ongoing conversations shaping the future of these fields.

Sincerely,
Editorial Board
Trends in Business and Economics