Effect of stadium service quality on the club value perceived by the supporter: sample of Konyaspor Büyükşehir Torku Arena

Year 2016, Volume: 18 Issue: 3, 24 - 30, 31.12.2016

Ali Sevılmıs Erkan Faruk Sırın

Abstract

This study, which aims at introducing  the relationships between the quality
perceived in stadium services and  the
value the  supporters perceive
toward  the club and how much  the value attributed by supporters to the
sport club was affected from the stadium 
service quality perceived  by
supporters, was designed in the relational scanning model taking place in quantitative
study. The data in the study  were
obtained 679 supporters, determined by the method of randomly sampling, coming
to watch the matches of Torku Konyaspor-Akhisar Belediyespor, Torku
Konyaspor-Galatasaray, Torku Konyaspor-Mersin İdman Yurdu, and Torku
Konyaspor-Gençlerbirliği in  the
existing  eight  tribune 
areas  in 2015 -2016 football
season. As data collecting instrument, “Personal Information Form”, “Scale of
Service Quality Perceived in Stadiums”, and “Scale of Club Values toward
Supporters” were utilized. In the analysis of the data, in order to examine the
relationships between the variables, correlation and regression analyses were
used. As a conclusion, it was identified that stadium service quality increased
the club value perceived by supporter. As a result of regression analysis made,
while the linear effects of the dimensions of physical environment quality,
interaction quality, and core service quality on the club value, perceived by
the spectator  was identified,  it was found that the dimension, whose  the effect of 
core service quality was the most, was stadium service quality.

Keywords

Club value, stadium marketing, stadium service quality, supporter

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