Studying the anticipator of satisfaction in male customers of fitness centers

Year 2017, Volume: 19 Issue: 1, 65 - 69, 30.04.2017

Mehdi Talebpour Mojtaba Rajabı Mohamad Ali Sahebkaran Mohammad Mosalanejad

Abstract

The
purpose of current study is to study anticipators of satisfaction in male
customers of fitness centers in Shahrood city. The population for this study
is7560 male customers in Shahrood city 408 of which were chosen randomly as the
sample. Three self-made questionnaires made by the researcher himself.
Cronbach's alpha was determined for those three questionnaires, by experts, as
0.90, 0.88, and 0.78 respectively. Anticipators were supposed to be; eco-social
basis, how important is the customers wills and needs to the owners and the
level of modernism used in the gym. Spearman and multivariable regression test
were used in this study. Amongst the factors introduced above the most
important one came up to be; how modern are the facilities in the gym. Therefore,
we suggest that managers use more modern facilities in their fitness centers in
order to increase their customers.

Keywords

Customer's satisfaction, private fitness centers, service quality

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