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Hizmet Yönelimliliğin Yaşam Tatminine Etkisinde Girişimciliğin Aracılık Rolü: Üniversite Öğrencileri Üzerine Bir Araştırma

Year 2022, Volume: 5 Issue: 2, 196 - 204, 20.08.2022
https://doi.org/10.32329/uad.904867

Abstract

Bu çalışma üniversite öğrencilerinin hizmet yönelimliliklerinin yaşam tatminlerine etkisini ve bu etkide öğrencilerin girişimciliklerinin aracılık rolünün araştırılması amaçlanmaktadır. Araştırma verileri, Akdeniz Üniversitesi’ne bağlı Manavgat Meslek Yüksekokulu’nda farklı programlarda eğitim gören 713 öğrenciden anket tekniği ile elde edilmiştir. Araştırmada hipotezlerin test edilmesi için yapısal eşitlik modellemesi kullanılmıştır. Araştırmanın sonuçları, üniversite öğrencilerinin hizmet yönelimliliklerinin yaşam tatminleri üzerinde doğrudan etkisi olduğunu ortaya koymuştur. Diğer yandan, üniversite öğrencilerinin hizmet yönelimliliklerinin, onların girişimcilikleri üzerinde de etkili olduğu; öğrencilerin girişimciliklerinin de onların yaşam tatminini etkilediği tespit edilmiştir. Ayrıca, girişimciliğin hizmet yönelimlilik ile yaşam tatmini arasında kısmi aracılık rolünün olduğu da araştırmanın öne çıkan sonuçları arasındadır.

References

  • Argyle, M. (2001). The Psychology of Happiness. London: Routledge.
  • Audretsch, D.B. (2002). Entrepreneurship: A survey of the literature. Studie im auftrag der Kommission der Europaischen Gemeinschaft. Brussel: Enterprise Directorate General.
  • Baron R. M. ve Kenny, D.A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations, Journal of Personality and Social Psychology, 51(6), 1173-1182.
  • Baron, J. (2008). Thinking and deciding (4th ed.). Cambridge: Cambridge University Press.
  • Bergh, P., Thorgren, S. ve Wincent, J. (2011). Entrepreneurs learning together: The importance of building trust for learning and exploiting business opportunities. International Entrepreneurship and Management Journal, 7(1), 17–37.
  • Benz, M. ve Frey, B. S. (2008). Being independent is a great thing: Subjective evaluations of self‐employment and hierarchy. Economica, 75(298), 362-383.
  • Bhagat, P.S. ve Williams, J. D. (2008). Understanding gender differences in professional service relationships. Journal of Consumer Marketing, 25(1), 16-22.
  • Binder, M. ve Coad, A. (2010). An examination of the dynamics of well-being and life events using vector autoregressions. Journal of Economic Behavior and Organization, 76(2), 352–371.
  • Binder, M. ve Coad, A. (2016). How satisfied are the self-employed? A life domain view. Journal of Happiness Studies, 17(4), 1409-1433.
  • Brief, A. P., Butcher, A. H., George, J. M. ve Link, K. E. (1993). Integrating bottom-up and top-down theories of subjective well-being: the case of health. J. Pers. Soc. Psychol. 64, 646–653.
  • Caemmerer, B. ve Wilson, A., (2011). An Exploration of The Service Orientation Discrepancy Phenomenon in A Public Sector Context. Service Industries Journal, 31 (3), 355-370.
  • Chen, Y.J. (2007). Relationships Among Service Orientation, Job Satisfaction, and Organizational Commitment in The International Tourist Hotel Industry. Journal of American Academy of Business, 11 (2), 71-82.
  • Clark, A. E., Diener, E., Georgellis, Y. ve Lucas, R. E. (2008). Lags and leads in life satisfaction: A test of the baseline hypothesis. Economic Journal, 118(529), 222– 244.
  • Coad, A. ve Binder, M. (2014). Causal linkages between work and life satisfaction and their determinants in a structural VAR approach. Economics Letters, 124(2), 263– 268.
  • Cummins, R. A. (1996). The domains of life satisfaction: An attempt to order chaos. Social Indicators Research, 38(2), 303–328.
  • Çakıcı, A. ve Özdamar, M. (2018). Turizm eğitimi alan öğrencilerin dışadönüklüklerinin otel departman tercihine etkisinde hizmet yönelimlerinin aracılık rolü, Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi, 8(1), 135-159.
  • Dagger, T. S. ve Sweeney, J. C. (2006) The effect of service evaluations on behavioural intentions and quality of life. Journal of Service Research, 9(1), 3-18.
  • Dağlı, A. ve Baysal, N. (2016). Yaşam doyumu ölçeğinin Türkçe’ye uyarlanması: Geçerlik ve güvenirlik çalışması, Elektronik Sosyal Bilimler Dergisi, 15(59), 1250-1262.
  • Deakins, D. ve Freel, M. (2009). Entrepreneurship and Small Firms. 4. ed. Berkshire: McGraw Hill Education.
  • Deshpandé, R., Farley, J. U. ve Webster, Jr. F. (1993). Corporate culture, customer orientation, and innovativeness in Japanese firms: A quadrate analysis. Journal of Marketing, 57(1), 23-37.
  • Diener, E., Emmons, R. A., Larsen, R. J. ve Griffin, S. (1985). The satisfaction with life scale, Journal of Personality Assessment, 49 (1), 71-75.
  • Drucker, P. F. (1985). Innovation and Entrepreneurship, Harper&Row Publishers, New York.
  • Dupuy, M. ve Schweitzer, M. (1994). Are Service-Sector Jobs Inferior? Economic Commentary, February.
  • Gonzalez, J. V., ve Garazo, T. G. (2006). Structural Relationships between Organizational Service Orientation, Contact Employee Job Satisfaction and Citizenship Behavior, International Journal of Service Industry Management, 17(1), 23-50.
  • Gwinner, K. P., Bitner, M. J., Brown, S. W. ve Kumar, A. (2005). Service customization through employee adaptiveness, Journal of Service Research, 8, 131-148.
  • Haber, S. ve Reichel, A. (2007). The cumulative nature of the entrepreneurial process: the contribution of human capital, planning and environment resources to small venture performance, Journal of Business Venturing, 22 (1): 119-145.
  • Herzog, A. R. ve Rodgers, W. L. (1981). Age and Satisfaction: Data from Several Large Surveys. Research on Aging, 3(2), 142–165.
  • Ho, Y.C., Fang, H.C. ve Lin, J.F. (2011). Technological and design capabilities: Is ambidexterity possible. Management Decision, 49(2), 208–225
  • Jacobsson, L. ve Lexell, J. (2013) Life satisfaction 6–15 years after a traumatic brain injury. Journal of Rehabilitation Medicine, 45(10), 1010-1015.
  • Jensen, S. M. ve Luthans, F. (2006). Relationship between Entrepreneurs' Psychological Capital and Their Authentic Leadership. Journal of Managerial Issues, 18(2), 254–273.
  • Kim, W.G., Leong, J.K. ve Lee, Y-K. (2005). Effect of service orientation on job satisfaction, organizational commitment, and intention of leaving in a casual dining chain restaurant. International Journal of Hospitality Management, 24(2), 171-193.
  • Kotler, P. (1984). Marketing Management: Analysis, Planning And Control (5th ed.). Englewood Cliffs, N.J.: Prentice-Hall.
  • Kwok, S., Cheng, L. ve Wong, D. (2015). Family emotional support, positive psychological capital and job satisfaction among Chinese white-collar workers. J. Happ. Stud. 16, 561–582.
  • Leonardi, F., Spazzafumo, L. ve Marcellini, F. (2005). Subjective well-being: the constructionist point of view: a longitudinal study to verify the predictive power of top-down effects and bottom-up processes. Social Indicators Research, 70(1), 53-77.
  • Leonardi, F., Spazzafumo, L., Marcellini, F. ve Gagliardi, C. (1999). The top-down/bottom-up controversy from a constructionist approach: a method for measuring top-down effects applied to a sample of older people. Social Indicators Research, 48(2), 189-218.
  • Lewis, M. D. (1995). Cognition-Emotion Feedback and the Self-Organization of Developmental Paths. Human Development, 38(2), 71–102.
  • Lux, D., Jex, S. ve Hansen, C. (1996). Factors influencing employee perceptions of customer service climate. Journal of market - focused management, 1(1), 65-86.
  • Lytle, R.S. ve Timmerman, J.E. (2006). Service orientation and performance: An organizational perspective. Journal of Service Marketing, 20(2), 136-147.
  • Lytle, S., Hom, W. ve Mokwa, P. (1998). SERVOR: A managerial measure of organizational service-orientation. Journal of Retailing, 74(4), 455-489.
  • Mathies, C. ve Burford, M. (2011). Customer service understanding: Gender differences of frontline employees. Managing Service Quality: An International Journal, 21(6), 636-648.
  • Metters, R., ve Marucheck, A. (2007). Service Management-Academic Issues and Scholarly Reflections from Operations Management Researchers. Decision Sciences Journal, 38(2): 195-214.
  • Meydan, C. H. ve Şeşen, H. (2011). Yapısal Eşitlik Modellemesi AMOS Uygulamaları, Ankara, Detay Yayıncılık.
  • Netemeyer, G., Boles, S., McKee, O. ve McMurrian, R. (1997). An İnvestigation İnto The Antecendents Of Organizational Citizenship Behaviors İn A Personal Selling Context. Journal of Marketing, 61(3), 85-98.
  • Pavot, W. ve Diener, E. (1993). Review of the Satisfaction With Life Scale. Psychological Assessment, 5(2), 164–172.
  • Read, S., N. Dew, S. Sarasvathy, M. Song, ve Wiltbank. R. (2009). Marketing Under Uncertainty: The Logic of an Effectual Approach. Journal of Marketing 73 1-18.
  • Ryff, C. D. (1989). Happiness Is Everything, or Is It? Explorations on the meaning of Psychological Well-being. Journal of Personality and Social Psychology, 57(6), 1069–1081.
  • Sarasvathy, S. (2008). Effectuation: Elements of Entrepreneurial Expertise, Edward Elgar Publishing, Cheltenham, UK.
  • Sergeant, A, ve Frenkel, S. (2000). When Do Customer Contact Employees Satisfy Customers. Journal of Service Research, 3(1) :18-34.
  • Shane, S. ve Venkataraman, S. (2000). The Promise of Enterpreneurship as a Field of Research. The Academy of Management Review, 25(1), 217-226.
  • Shepherd, D. A. (2015). Party On! A call for entrepreneurship research that is more interactive, activity based, cognitively hot, compassionate, and prosocial. Journal of Business Venturing, 30(4), 489-507.
  • Shin, D. ve Johnson, D. M. (1978). Avowed happiness as an overall assessment of the quality of life. Social Indicators Research, 5, 475–492.
  • Stephan, U. (2018). Entrepreneurs’ Mental Health and Well-Being: A Review and Research Agenda. Academy of Management Perspectives, 32(3), 290-322.
  • Sobel, M. E. (1982). Asymptotic confidence intervals for indirect effects in structural equation models, Sociological Methodology, 13, 290-312.
  • Suldo, S. M., Riley, K. N. ve Shaffer, E. J. (2006). Academic correlates of children and adolescents’ life satisfaction. School Psychology International, 27(5), 567–582.
  • Tajeddini, K. ve Truema, M. (2012). Managing Swiss hospitality: How cultural antecedents of innovation and customer-oriented value systems can influence performance in the hotel industry. International Journal of Hospitality Management, 31, 1119-1129.
  • Vargo, S. ve F. Lusch, (2006). Service-dominant logic: reactions, reflections and refinements. Marketing Theory, 6 (3), 281-288.
  • Vargo, S.L. ve Akaka, M.A. (2009). Service-dominant Logic as a Foundation for Service Science: Clarifications. Service Science, 1(1): 32–41.
  • Yılmaz, E. ve Sünbül, A. M. (2009). Üniversite öğrencilerine yönelik girişimcilik ölçeğinin geliştirilmesi Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 21, 195-203.
  • Wunder, C., Wiencierz, A., Schwarze, J. ve Küchenhoff, H. (2013). Well-Being over the Life Span: Semiparametric Evidence from British and German Longitudinal Data. Review of Economics and Statistics, 95(1), 154–167.

The Mediating Role of Entrepreneurship in the Effect of Service Orientation on Life Satisfaction: A Study on University Students

Year 2022, Volume: 5 Issue: 2, 196 - 204, 20.08.2022
https://doi.org/10.32329/uad.904867

Abstract

This study aims to investigate the effect of service orientation of university students on their life satisfaction and the mediating role of students' entrepreneurship in this effect. The research data were obtained by survey technique from 713 students studying in different programs at Manavgat Vocational School affiliated to Akdeniz University. Structural equation modeling was used to test the hypotheses in the study. The results of the study revealed that service orientation of university students has a direct effect on their life satisfaction. On the other hand, the service orientation of university students is also effective on their entrepreneurship; It has been determined that students' entrepreneurship also affects their life satisfaction. In addition, it is among the prominent results of the study that entrepreneurship has a partial mediating role between service orientation and life satisfaction.

References

  • Argyle, M. (2001). The Psychology of Happiness. London: Routledge.
  • Audretsch, D.B. (2002). Entrepreneurship: A survey of the literature. Studie im auftrag der Kommission der Europaischen Gemeinschaft. Brussel: Enterprise Directorate General.
  • Baron R. M. ve Kenny, D.A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations, Journal of Personality and Social Psychology, 51(6), 1173-1182.
  • Baron, J. (2008). Thinking and deciding (4th ed.). Cambridge: Cambridge University Press.
  • Bergh, P., Thorgren, S. ve Wincent, J. (2011). Entrepreneurs learning together: The importance of building trust for learning and exploiting business opportunities. International Entrepreneurship and Management Journal, 7(1), 17–37.
  • Benz, M. ve Frey, B. S. (2008). Being independent is a great thing: Subjective evaluations of self‐employment and hierarchy. Economica, 75(298), 362-383.
  • Bhagat, P.S. ve Williams, J. D. (2008). Understanding gender differences in professional service relationships. Journal of Consumer Marketing, 25(1), 16-22.
  • Binder, M. ve Coad, A. (2010). An examination of the dynamics of well-being and life events using vector autoregressions. Journal of Economic Behavior and Organization, 76(2), 352–371.
  • Binder, M. ve Coad, A. (2016). How satisfied are the self-employed? A life domain view. Journal of Happiness Studies, 17(4), 1409-1433.
  • Brief, A. P., Butcher, A. H., George, J. M. ve Link, K. E. (1993). Integrating bottom-up and top-down theories of subjective well-being: the case of health. J. Pers. Soc. Psychol. 64, 646–653.
  • Caemmerer, B. ve Wilson, A., (2011). An Exploration of The Service Orientation Discrepancy Phenomenon in A Public Sector Context. Service Industries Journal, 31 (3), 355-370.
  • Chen, Y.J. (2007). Relationships Among Service Orientation, Job Satisfaction, and Organizational Commitment in The International Tourist Hotel Industry. Journal of American Academy of Business, 11 (2), 71-82.
  • Clark, A. E., Diener, E., Georgellis, Y. ve Lucas, R. E. (2008). Lags and leads in life satisfaction: A test of the baseline hypothesis. Economic Journal, 118(529), 222– 244.
  • Coad, A. ve Binder, M. (2014). Causal linkages between work and life satisfaction and their determinants in a structural VAR approach. Economics Letters, 124(2), 263– 268.
  • Cummins, R. A. (1996). The domains of life satisfaction: An attempt to order chaos. Social Indicators Research, 38(2), 303–328.
  • Çakıcı, A. ve Özdamar, M. (2018). Turizm eğitimi alan öğrencilerin dışadönüklüklerinin otel departman tercihine etkisinde hizmet yönelimlerinin aracılık rolü, Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi, 8(1), 135-159.
  • Dagger, T. S. ve Sweeney, J. C. (2006) The effect of service evaluations on behavioural intentions and quality of life. Journal of Service Research, 9(1), 3-18.
  • Dağlı, A. ve Baysal, N. (2016). Yaşam doyumu ölçeğinin Türkçe’ye uyarlanması: Geçerlik ve güvenirlik çalışması, Elektronik Sosyal Bilimler Dergisi, 15(59), 1250-1262.
  • Deakins, D. ve Freel, M. (2009). Entrepreneurship and Small Firms. 4. ed. Berkshire: McGraw Hill Education.
  • Deshpandé, R., Farley, J. U. ve Webster, Jr. F. (1993). Corporate culture, customer orientation, and innovativeness in Japanese firms: A quadrate analysis. Journal of Marketing, 57(1), 23-37.
  • Diener, E., Emmons, R. A., Larsen, R. J. ve Griffin, S. (1985). The satisfaction with life scale, Journal of Personality Assessment, 49 (1), 71-75.
  • Drucker, P. F. (1985). Innovation and Entrepreneurship, Harper&Row Publishers, New York.
  • Dupuy, M. ve Schweitzer, M. (1994). Are Service-Sector Jobs Inferior? Economic Commentary, February.
  • Gonzalez, J. V., ve Garazo, T. G. (2006). Structural Relationships between Organizational Service Orientation, Contact Employee Job Satisfaction and Citizenship Behavior, International Journal of Service Industry Management, 17(1), 23-50.
  • Gwinner, K. P., Bitner, M. J., Brown, S. W. ve Kumar, A. (2005). Service customization through employee adaptiveness, Journal of Service Research, 8, 131-148.
  • Haber, S. ve Reichel, A. (2007). The cumulative nature of the entrepreneurial process: the contribution of human capital, planning and environment resources to small venture performance, Journal of Business Venturing, 22 (1): 119-145.
  • Herzog, A. R. ve Rodgers, W. L. (1981). Age and Satisfaction: Data from Several Large Surveys. Research on Aging, 3(2), 142–165.
  • Ho, Y.C., Fang, H.C. ve Lin, J.F. (2011). Technological and design capabilities: Is ambidexterity possible. Management Decision, 49(2), 208–225
  • Jacobsson, L. ve Lexell, J. (2013) Life satisfaction 6–15 years after a traumatic brain injury. Journal of Rehabilitation Medicine, 45(10), 1010-1015.
  • Jensen, S. M. ve Luthans, F. (2006). Relationship between Entrepreneurs' Psychological Capital and Their Authentic Leadership. Journal of Managerial Issues, 18(2), 254–273.
  • Kim, W.G., Leong, J.K. ve Lee, Y-K. (2005). Effect of service orientation on job satisfaction, organizational commitment, and intention of leaving in a casual dining chain restaurant. International Journal of Hospitality Management, 24(2), 171-193.
  • Kotler, P. (1984). Marketing Management: Analysis, Planning And Control (5th ed.). Englewood Cliffs, N.J.: Prentice-Hall.
  • Kwok, S., Cheng, L. ve Wong, D. (2015). Family emotional support, positive psychological capital and job satisfaction among Chinese white-collar workers. J. Happ. Stud. 16, 561–582.
  • Leonardi, F., Spazzafumo, L. ve Marcellini, F. (2005). Subjective well-being: the constructionist point of view: a longitudinal study to verify the predictive power of top-down effects and bottom-up processes. Social Indicators Research, 70(1), 53-77.
  • Leonardi, F., Spazzafumo, L., Marcellini, F. ve Gagliardi, C. (1999). The top-down/bottom-up controversy from a constructionist approach: a method for measuring top-down effects applied to a sample of older people. Social Indicators Research, 48(2), 189-218.
  • Lewis, M. D. (1995). Cognition-Emotion Feedback and the Self-Organization of Developmental Paths. Human Development, 38(2), 71–102.
  • Lux, D., Jex, S. ve Hansen, C. (1996). Factors influencing employee perceptions of customer service climate. Journal of market - focused management, 1(1), 65-86.
  • Lytle, R.S. ve Timmerman, J.E. (2006). Service orientation and performance: An organizational perspective. Journal of Service Marketing, 20(2), 136-147.
  • Lytle, S., Hom, W. ve Mokwa, P. (1998). SERVOR: A managerial measure of organizational service-orientation. Journal of Retailing, 74(4), 455-489.
  • Mathies, C. ve Burford, M. (2011). Customer service understanding: Gender differences of frontline employees. Managing Service Quality: An International Journal, 21(6), 636-648.
  • Metters, R., ve Marucheck, A. (2007). Service Management-Academic Issues and Scholarly Reflections from Operations Management Researchers. Decision Sciences Journal, 38(2): 195-214.
  • Meydan, C. H. ve Şeşen, H. (2011). Yapısal Eşitlik Modellemesi AMOS Uygulamaları, Ankara, Detay Yayıncılık.
  • Netemeyer, G., Boles, S., McKee, O. ve McMurrian, R. (1997). An İnvestigation İnto The Antecendents Of Organizational Citizenship Behaviors İn A Personal Selling Context. Journal of Marketing, 61(3), 85-98.
  • Pavot, W. ve Diener, E. (1993). Review of the Satisfaction With Life Scale. Psychological Assessment, 5(2), 164–172.
  • Read, S., N. Dew, S. Sarasvathy, M. Song, ve Wiltbank. R. (2009). Marketing Under Uncertainty: The Logic of an Effectual Approach. Journal of Marketing 73 1-18.
  • Ryff, C. D. (1989). Happiness Is Everything, or Is It? Explorations on the meaning of Psychological Well-being. Journal of Personality and Social Psychology, 57(6), 1069–1081.
  • Sarasvathy, S. (2008). Effectuation: Elements of Entrepreneurial Expertise, Edward Elgar Publishing, Cheltenham, UK.
  • Sergeant, A, ve Frenkel, S. (2000). When Do Customer Contact Employees Satisfy Customers. Journal of Service Research, 3(1) :18-34.
  • Shane, S. ve Venkataraman, S. (2000). The Promise of Enterpreneurship as a Field of Research. The Academy of Management Review, 25(1), 217-226.
  • Shepherd, D. A. (2015). Party On! A call for entrepreneurship research that is more interactive, activity based, cognitively hot, compassionate, and prosocial. Journal of Business Venturing, 30(4), 489-507.
  • Shin, D. ve Johnson, D. M. (1978). Avowed happiness as an overall assessment of the quality of life. Social Indicators Research, 5, 475–492.
  • Stephan, U. (2018). Entrepreneurs’ Mental Health and Well-Being: A Review and Research Agenda. Academy of Management Perspectives, 32(3), 290-322.
  • Sobel, M. E. (1982). Asymptotic confidence intervals for indirect effects in structural equation models, Sociological Methodology, 13, 290-312.
  • Suldo, S. M., Riley, K. N. ve Shaffer, E. J. (2006). Academic correlates of children and adolescents’ life satisfaction. School Psychology International, 27(5), 567–582.
  • Tajeddini, K. ve Truema, M. (2012). Managing Swiss hospitality: How cultural antecedents of innovation and customer-oriented value systems can influence performance in the hotel industry. International Journal of Hospitality Management, 31, 1119-1129.
  • Vargo, S. ve F. Lusch, (2006). Service-dominant logic: reactions, reflections and refinements. Marketing Theory, 6 (3), 281-288.
  • Vargo, S.L. ve Akaka, M.A. (2009). Service-dominant Logic as a Foundation for Service Science: Clarifications. Service Science, 1(1): 32–41.
  • Yılmaz, E. ve Sünbül, A. M. (2009). Üniversite öğrencilerine yönelik girişimcilik ölçeğinin geliştirilmesi Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 21, 195-203.
  • Wunder, C., Wiencierz, A., Schwarze, J. ve Küchenhoff, H. (2013). Well-Being over the Life Span: Semiparametric Evidence from British and German Longitudinal Data. Review of Economics and Statistics, 95(1), 154–167.
There are 59 citations in total.

Details

Primary Language Turkish
Journal Section Research Article
Authors

Hüseyin Boz 0000-0003-1191-4097

Hale Alan 0000-0002-2444-1551

Publication Date August 20, 2022
Published in Issue Year 2022 Volume: 5 Issue: 2

Cite

APA Boz, H., & Alan, H. (2022). Hizmet Yönelimliliğin Yaşam Tatminine Etkisinde Girişimciliğin Aracılık Rolü: Üniversite Öğrencileri Üzerine Bir Araştırma. Journal of University Research, 5(2), 196-204. https://doi.org/10.32329/uad.904867

Articles published in the Journal of University Research (Üniversite Araştırmaları Dergisi - ÜAD) are licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) License 32353.