GELENEKSEL HALKLA İLİŞKİLER STRATEJİLERİNDE HÂLÂ İYİ MİYİZ? HEZEKIAH OLUWASANMI KÜTÜPHANESİ ÖĞRENCİ KULLANICILARI VE KÜTÜPHANE PERSONELİNDEN ELDE EDİLEN KANITLAR, NİJERYA

Year 2024, Volume: 7 Issue: 1, 18 - 31, 06.06.2024

Olayinka Makinde Mohammed Yabagi

Abstract

Akademik kütüphaneler, mevcut kütüphane kaynakları ve hizmetleri hakkında farkındalık eksikliği nedeniyle öğrenci kullanıcılarını kaybediyor olabilir. Bu farkındalık, kullanıcıya özel halkla ilişkiler (Hİ) stratejileri kullanılarak yaratılabilir. Bu çalışma, dijital çağa rağmen bir akademik kütüphanedeki geleneksel halkla ilişkiler stratejilerini incelemiştir. Çalışma, kütüphane personeline (N=48) ve öğrencilere (N=370) iki anket uygulayarak tarama araştırma tasarımını benimsemiştir. Elde edilen veriler yüzde ve frekans sayıları kullanılarak analiz edilmiştir. Sonuçlar, çalışma kütüphanesinde geleneksel halkla ilişkiler stratejilerinin iyi bir şekilde kullanıldığını ve medya faaliyetlerinin en az kullanıldığını göstermiştir - sosyal medyadaki gelişmelere rağmen geleneksel halkla ilişkiler stratejileri geçerliliğini korumaktadır. Halkla ilişkiler stratejilerinin önündeki en büyük zorluk, nitelikli kütüphane uzmanlarının yokluğu olarak belirlenmiştir. Kütüphanenin, dijital halkla ilişkiler stratejilerini yürütmek için gerekli teknolojinin yokluğunda, geleneksel halkla ilişkiler stratejilerini daha da ileriye götürmek için çalışanlarını akıllıca kullanmaya çalışması önerilmektedir.

Keywords

Akademik kütüphaneler, kütüphane ve bilgi hizmetleri, bilgi profesyonelleri, medya faaliyetleri, halkla ilişkiler

ARE WE STILL FINE WITH TRADITIONAL PUBLIC RELATIONS STRATEGIES? EVIDENCE FROM STUDENT PATRONS AND LIBRARY PERSONNEL OF HEZEKIAH OLUWASANMI LIBRARY, NIGERIA

Abstract

Academic libraries may be losing student patrons due to the lack of awareness of available library resources and services. This awareness can be created by the use of patron-tailored public relations (PR) strategies. The study investigated traditional PR strategies in an academic library despite this digital era. The study adopted the survey research design administering two questionnaires to library personnel (N=48) and students (N=370). The obtained data were analysed using percentage and frequency count. Results showed that traditional PR strategies were well employed in the study library with media activities being least utilised - traditional PR strategies are germane despite social media breakthroughs. The major challenge to PR strategies was identified as the absence of qualified library professionals. It is recommended that the library should endeavour to judiciously use its employees to further drive traditional PR strategies in the absence of needed technology to drive digital PR strategies.

Keywords

Academic libraries, library and information services, information professionals, media activities, public relations

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