Female Television Viewers' Habit during the Covid-19 pandemic in Hyderabad, Sindh, Pakistan

Year 2023, Volume: 5 Issue: 9, 411 - 422, 01.10.2023

Sadia Younus Shazıa Shaikh

Abstract

Television morning shows are a feasible way to quickly disseminate health information during the Covid-19 pandemic. This study seeks to shed light on female viewing habits during the Covid-19 pandemic in the Sindh province of Pakistan. A survey was conducted among 200 female respondents in Hyderabad, Sindh. The results found that during Covid-19, female viewers were interested in watching morning programmes to get information related to the prevention of Coronavirus-related news, health, and religious programmes. Meanwhile, they have frequently watched dramas and entertainment programmes to decrease the mental stress of Covid-19 disease and infotainment purposes. Moreover, morning shows have spread awareness about health care information concerning the novel Covid-19 pandemic.

Keywords

Covid-19 Pandemic, Morning Shows, Television, Female Viewer's Habit

Female television viewers' habit during the Covid-19 pandemic in Hyderabad, Sindh, Pakistan

Abstract

Television is the kind of weapon that makes the mass cautious. This study seeks to shed light on female viewing habits during the Covid-19 pandemic in the Sindh province of Pakistan. A semi-structured questionnaire was distributed among 200 female responses in Hyderabad (Sindh), Pakistan. The results found that during covid-19 pandemic, female viewers were interested to watch morning programs for getting information related to the prevention of Covid virus, health, news, and religious-related programs. Meanwhile, they have usually watched dramas and religious programs for decreasing the mental stress of Covid virus disease, for entertainment and religious purpose. Moreover, Television morning shows have spread health awareness concern to novel Covid-virus.

Keywords

Covid-19 Pandemic, Viewer's habits, Television,, Morning Shows,

Supporting Institution

its not a part of project.

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