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ADAPTATION OF RESALE MOTIVATIONS IN ONLINE SETTINGS SCALE TO TURKISH: THE VALIDITY AND RELIABILITY STUDY

Year 2020, Volume: 6 Issue: 8, 1 - 12, 01.03.2020

Zeki Yüksekbilgili

Abstract

In this study, the author have aimed to adapt the resale motivations in online settings scale to Turkish. A total of 755 surveyors from Turkey were selected using convenient sampling to participate in this study (n=755). The internal consistency for the entire scale was α = 0,939. For the constract validity explotory and conformatory factor analysis were applied. As a result of the exploratory factor analysis, it was found that the total explained variance was % 77,63 %. The Kaiser-Meyer-Olkin measure of sampling adequacy is 0,797. The reliability study indicated that the Cronbach alpha coefficient was ,963 for whole scale. In the explotory factor analyzing when the scale was thought in 6 dimension, standart compatibility indeksis were fonud on the acceptable level. In conclusion, an instrument consisting of 23 items, 6 factors was prepared for Turkish researchers.

Keywords

Resale Motivations

References

  • Barlow, A. K., Siddiqui, N. Q. & Mannion, M. (2004). Developments in Information and Communication Technologies for Retail Marketing Channels. International Journal of Retail & Distribution Management, 32 (3): 157–163.
  • Bayram, N. (2010). Yapısal Eşitlik Modellemesine Giriş. Bursa: Ekin Kitabevi.
  • Brophy, J. (1999). Toward a model of the value aspects of motivation in education: Developing appreciation for. Educational psychologist, 34(2): 75-85.
  • Brown, T. A. (2006). Confirmatory factor analysis for applied research. New York, NY: Guilford Press . Chu, H., Liao, S. (2007). Exploring Consumer Resale Behavior in C2C Online Auctions: Taxonomy and Influences on Consumer Decisions. Academy of Marketing Science Review 11 (3): 1–27.
  • Gyodi, K. (2017). Uber vs Licensed Taxi Drivers: A War Between Technological Standards. Working Paper DELab UW, No: 2, http://www.delab.uw.edu.pl/wp-content/uploads/2017/09/WP_2_2017_K.Gyodi_.pdf _K.Gyodi_.pdf, E.T: 26.10.2018.
  • Hooper, D., Coughlan, J., Mullen, M. R. (2008) Structural Equation Modelling: Guidelines for Determining Model Fit. Electronic Journal of Business Research Methods. 6(1), 53-60.
  • Kişi, Ö. Ü. N. (2018). ‘Paylaşım Ekonomisinin Ulaşım Sektörüne Yansımaları: Uber Örneği. Uluslararası Yönetim ve Sosyal Araştırmalar Dergisi, 5(10): 57-68.
  • Kline, P. (1994). An Easy Guide To Factor Analysis:. New York: Routledge.
  • Munro B. H. (2005). Statistical Methods For Health Care Research. Philadelphia: Lippincott Williams & Wilkins
  • Murphy, S. L., Liao, S. (2013). Consumers as Resellers: Exploring the Entrepreneurial Mind of North American Consumers Reselling Online. International Journal of Business and Information 8 (2): 183–228.
  • Myriam E., Fabien D. & Manon A. (2018) Business at the fingertips of consumers: a scale for measuring resale motivations in online settings, The International Review of Retail, Distribution and Consumer Research, 28(1): 92-114, DOI: 10.1080/09593969.2017.1334692
  • Schumacker, R.E., Lomax, R.G. (2010) A Beginner's Guide to Structural Equation Modeling. New York: Taylor & Francis Group.
  • Schreiber, J. B., Nora A., Stage, F. K., Barlow, E. A., King, J. (2006). Reporting Structural Equation Modeling and Confirmatory Factor Analysis Results: A Review. The Journal of Educational Research, 99(6), 323-38.
  • Şimşek, Ö. F. (2007) Yapısal Eşitlik Modellemesine Giriş, Temel İlkeler ve LİSREL Uygulamaları. Ankara: Ekinoks.
  • Tabachnick, B. G, Fideli, L.S. (2001). Using Multivariate Statistics (4th Edition). Boston: Ally And Bacon.
  • Tatlıdil, H. (1992). Uygulamalı Çok Değişkenli İstatistiksel Analiz. Ankara: Cem Web Ofset.
  • Tavşancıl, E. (2002). Tutumların Ölçülmesi ve SPSS ile Veri Analizi. Ankara: Nobel.
  • Wallsten, S. (2015). The Competitive Effects of the Sharing Economy: How is Uber Changing Taxis?. Technology Policy Institute New York,
  • https://www.ftc.gov/system/files/documents/public_comments/2015/06/01912-96334.pdf, E.T: 26.10.2018.
  • Waltz C.F., Strcikland O.L., Lenz, E.R. (2010). Measurement in Nursing and Health Research. New York: Springer Publishing Company
  • Wang, J., Wang, X. (2012) Structural Equation Modeling: Applications Using Mplus: methods and applications. West Susex: John Wiley & Sons.

İNTERNET ÜZERİNDEN YENİDEN SATIŞ MOTİVASYONU ÖLÇEĞİNİN TÜRKÇEYE UYARLANMASI: GEÇERLİK VE GÜVENİRLİK ÇALIŞMASI

Year 2020, Volume: 6 Issue: 8, 1 - 12, 01.03.2020

Zeki Yüksekbilgili

Abstract

Bu araştırmada internet üzerinden yeniden satış motivasyonu ölçeğinin Türkçeye uyarlanması amaçlanmaktadır. Araştırmaya kolayda örnekleme ile seçilen 755 denek katılmıştır (n=755). Ölçeğin tümüne ilişkin iç tutarlılık katsayısı α = 0,939’dir. Ölçeğin yapı geçerliği için, açımlayıcı ve doğrulayıcı faktör analizi uygulanmıştır. Açımlayıcı faktör analizi sonucunda toplam açıklanan varyansın %% 77,63 olduğu saptanmıştır. KMO örneklem uygunluk katsayısı 0,797 bulunmuştur. Güvenirlik çalışması sonucunda Cronbach alfa katsayısı ölçeğin bütünü için ,939’dur. Doğrulayıcı faktör analizinde ölçek 6 boyutlu olarak düşünüldüğünde, standart uyum indeksleri kabul edilebilir derece çıkmıştır. Sonuç olarak 6 faktörden oluşan 23 maddelik ölçme aracı, Türk araştırmacıların kullanımına hazır hale getirilmiştir.

Keywords

Yeniden Satış Motivasyonu

References

  • Barlow, A. K., Siddiqui, N. Q. & Mannion, M. (2004). Developments in Information and Communication Technologies for Retail Marketing Channels. International Journal of Retail & Distribution Management, 32 (3): 157–163.
  • Bayram, N. (2010). Yapısal Eşitlik Modellemesine Giriş. Bursa: Ekin Kitabevi.
  • Brophy, J. (1999). Toward a model of the value aspects of motivation in education: Developing appreciation for. Educational psychologist, 34(2): 75-85.
  • Brown, T. A. (2006). Confirmatory factor analysis for applied research. New York, NY: Guilford Press . Chu, H., Liao, S. (2007). Exploring Consumer Resale Behavior in C2C Online Auctions: Taxonomy and Influences on Consumer Decisions. Academy of Marketing Science Review 11 (3): 1–27.
  • Gyodi, K. (2017). Uber vs Licensed Taxi Drivers: A War Between Technological Standards. Working Paper DELab UW, No: 2, http://www.delab.uw.edu.pl/wp-content/uploads/2017/09/WP_2_2017_K.Gyodi_.pdf _K.Gyodi_.pdf, E.T: 26.10.2018.
  • Hooper, D., Coughlan, J., Mullen, M. R. (2008) Structural Equation Modelling: Guidelines for Determining Model Fit. Electronic Journal of Business Research Methods. 6(1), 53-60.
  • Kişi, Ö. Ü. N. (2018). ‘Paylaşım Ekonomisinin Ulaşım Sektörüne Yansımaları: Uber Örneği. Uluslararası Yönetim ve Sosyal Araştırmalar Dergisi, 5(10): 57-68.
  • Kline, P. (1994). An Easy Guide To Factor Analysis:. New York: Routledge.
  • Munro B. H. (2005). Statistical Methods For Health Care Research. Philadelphia: Lippincott Williams & Wilkins
  • Murphy, S. L., Liao, S. (2013). Consumers as Resellers: Exploring the Entrepreneurial Mind of North American Consumers Reselling Online. International Journal of Business and Information 8 (2): 183–228.
  • Myriam E., Fabien D. & Manon A. (2018) Business at the fingertips of consumers: a scale for measuring resale motivations in online settings, The International Review of Retail, Distribution and Consumer Research, 28(1): 92-114, DOI: 10.1080/09593969.2017.1334692
  • Schumacker, R.E., Lomax, R.G. (2010) A Beginner's Guide to Structural Equation Modeling. New York: Taylor & Francis Group.
  • Schreiber, J. B., Nora A., Stage, F. K., Barlow, E. A., King, J. (2006). Reporting Structural Equation Modeling and Confirmatory Factor Analysis Results: A Review. The Journal of Educational Research, 99(6), 323-38.
  • Şimşek, Ö. F. (2007) Yapısal Eşitlik Modellemesine Giriş, Temel İlkeler ve LİSREL Uygulamaları. Ankara: Ekinoks.
  • Tabachnick, B. G, Fideli, L.S. (2001). Using Multivariate Statistics (4th Edition). Boston: Ally And Bacon.
  • Tatlıdil, H. (1992). Uygulamalı Çok Değişkenli İstatistiksel Analiz. Ankara: Cem Web Ofset.
  • Tavşancıl, E. (2002). Tutumların Ölçülmesi ve SPSS ile Veri Analizi. Ankara: Nobel.
  • Wallsten, S. (2015). The Competitive Effects of the Sharing Economy: How is Uber Changing Taxis?. Technology Policy Institute New York,
  • https://www.ftc.gov/system/files/documents/public_comments/2015/06/01912-96334.pdf, E.T: 26.10.2018.
  • Waltz C.F., Strcikland O.L., Lenz, E.R. (2010). Measurement in Nursing and Health Research. New York: Springer Publishing Company
  • Wang, J., Wang, X. (2012) Structural Equation Modeling: Applications Using Mplus: methods and applications. West Susex: John Wiley & Sons.
There are 21 citations in total.

Details

Primary Language Turkish
Subjects Business Administration
Journal Section Articles
Authors

Zeki Yüksekbilgili

Publication Date March 1, 2020
Acceptance Date March 3, 2020
Published in Issue Year 2020 Volume: 6 Issue: 8

Cite

APA Yüksekbilgili, Z. (2020). İNTERNET ÜZERİNDEN YENİDEN SATIŞ MOTİVASYONU ÖLÇEĞİNİN TÜRKÇEYE UYARLANMASI: GEÇERLİK VE GÜVENİRLİK ÇALIŞMASI. Uluslararası Akademik Yönetim Bilimleri Dergisi, 6(8), 1-12.
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