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İş İlanlarındaki Bilgi İçeriğinin İş Başvurusu Yapma Niyeti Üzerindeki Etkisi: Üniversite Öğrencileri Üzerinde Bir Araştırma

Year 2015, Volume 22, Issue 1, 99 - 112, 14.10.2015
https://doi.org/10.18657/yecbu.33859

Abstract

Günümüz iş dünyasında sadece müşteriler pazarında değil, işgücü pazarında da yoğun bir rekabet yaşanmaktadır. İşletmeler daha yetenekli, daha verimli çalışanları kendilerine çekmek ve bunları elde tutmak için yoğun bir çaba göstermektedirler. İşe alım sürecinde adayların işletmeye çekilmesinde iş ilanları önemli bir rol oynamaktadır. Doğru şekilde hazırlanmış iş ilanları,
işletmenin ihtiyaç duyduğu niteliklere sahip çalışanlara iş ile ilgili bilgi vermekte ve onları işletmeye iş başvurusu yapma konusunda ikna etmektedir. Bu araştırmada, iş ilanlarının bilgilendiriciliği, inandırıcılığı ve ilana yönelik genel tutumun adayların ilandaki işe başvuru yapma niyeti üzerindeki etkisi incelenmiştir. Üniversite öğrencileri üzerinde gerçekleştirilen saha araştırması sonucunda, iş ilanının bilgilendiriciliği, ilana yönelik tutum ve ilandaki pozisyon ile adayın özellikleri arasındaki uyumunun, o ilandaki işe başvuru yapma niyetini pozitif yönde etkilediği ortaya konmuştur. Sonuçlar üzerinde tartışılarak, uygulamacılara ve araştırmacılara çeşitli öneriler sunulmuştur.

References

  • Acarlar, G., ve R. Bilgic, (2013), “Factors influencing applicant willingness to apply for the advertised job opening: the mediational role of credibility, satisfaction and attraction”, The International Journal of Human Resource Management, 24(1): 50–77.
  • Albinger, H.S., & Freeman, S.J. (2000), “Corporate social performance and attractiveness as an employer to different job seeking populations”, Journal of Business Ethics, 28(3), 243-253.
  • Allen, D., Van Scotter, J., & Otondo, R. (2004), “Recruitment communication media: Impact on prehire outcomes” Personnel Psychology, 57: 143-171.
  • Barber, A.E., and Roehling, M.V., (1993), “Job Postings and the Decision to Interview: A Verbal Protocol Analysis” Journal of Applied Psychology, 78: 845–856.
  • Baş, T., A.Ü., Aydınlık, F. Erenel, (2011), “Üniversite Öğrencilerinin İşveren Seçim Kriterlerinin Belirlenmesine Yönelik Keşfedici Bir Araştırma”, Ege Akademik Bakış, 11(3): 439-452.
  • Belt, A., & Paolillo, J. (1982), “The influence of corporate image and specificity of candidate qualifications on response to recruitment advertisement”, Journal of Management, 8: 105
  • Blackman, A. (2006), “Graduating Students’ Responses to Recruitment Advertisements” Journal of Business Communication, 43(4): 367–388.
  • Breaugh, J. A. (2005), “Employee recruitment: Current knowledge and important areas for future research” Human Resource Management Review, 18: 103-118.
  • Breaugh, J. A., ve Starke, M. (2000), “Research on employee recruitment: So many studies, so many remaining questions, Journal of Management, 26(3): 405-430.
  • Breaugh, J. (2009) Realistic Job Previews, in Handbook of Improving Performance in the Workplace: Volumes 1-3 (eds K. H. Silber, W. R. Foshay, R. Watkins, D. Leigh, J. L. Moseley and J. C. Dessinger), John Wiley & Sons, Inc., Hoboken, NJ, USA.
  • Brown, P.S., Stayman, M.D., (1992), “Antecedents and Consequences of Attitude toward the Ad: A Meta-Analysis,” Journal of Consumer Research, 19(1), 34-51.
  • Buda, R. (2003), “The Interactive Effect of Message Framing, Presentation Order, and Source Credibility on Recruitment Practices” International Journal of Management, 20(2), 156- 163.
  • Carless, S.A. Imber,A. (2007), “The Influence of Perceived Interviewer and Job and Organizational Characteristics on Applicant Attraction and Job Choice Intentions: The role of applicant anxiety”, International Journal of Selection and Assessment, 15(4), 359–371.
  • Erdem, B., T., Gezen, (2014), “Turizm İşletmelerine Yönelik İş İlanlarının İçerik Analizi Yöntemiyle İncelenmesi”, Uluslararası Yönetim İktisat ve İşletme Dergisi, 10(21):19-42.
  • Evers, A., Anderson, N., & Smit-voskuijl, O. (2005). Handbook of personnel Selection. Boston, MA: Blackwell Publish.
  • Feldman, D.C., Bearden, W.O., ve Hardesty, D.M. (2006), “Varying the Content of the Job Advertisements: The Effects of Message Specificity” Journal of Advertising, 35: 123–141.
  • Fernandez, K.V. ve D.L. Rosen, (2000), “The Effectiveness of Information and Color in Yellow Pages Advertising” Journal of Advertising, 29(Summer), 61–73.
  • Fisher, C.D., Ilgen, D.R., ve Hoyer, W.D., (1979), “Source Credibility, Information Favorability, and Job Offer Acceptance” Academy of Management Journal, 22: 94–103.
  • Gatewood, R.D., Gowan, M.A., ve Lautenschlager, G.J., (1993), “Corporate Image, Recruitment Image, and Initial Job Choice Decisions” The Academy of Management Journal, 36: 414– 427.
  • Goltz, S.M., C.M. Giannantonio, (1995), “Recruiter Friendliness and Attraction to the Job: The Mediating Role of Inferences about the Organization”, Journal of Vocational Behavior, 46(1): 109-118.
  • Greening, D.W. & Turban, D.B., (2000), “Corporate social performance as a competitive advantage in attracting a quality workforce”, Business and Society, 39(3), 254-280.
  • Highhouse, S., Zickar, M., Thorsteinson, T., Steirwalt, S., & Slaughter, J. (1999), “Assessing company employment image: An example in the fast food industry” Personnel Psychology, 52: 151-172.
  • Kaplan, A.B., M.G. Aamodt, ve D. Wilk, (1991), “The Relationship Between Advertisement Variables and Applicant Responses to Newspaper Recruitment Advertisements” Journal of Business and Psychology, 5 (3): 383–395.
  • Lee, C.-H., F.-M. Hwang, Yu-Chen Yeh, (2013), “The impact of publicity and subsequent intervention in recruitment advertising on job searching freshmen’s attraction to an organization and job pursuit intention” Journal of Applied Social Psychology, 43: 1–13.
  • Mackenzie, S.B., Lutz, J.R., Belch, E.G., (1986) “The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations,” Journal of Marketing Research, 23(2), 130-143.
  • Mason, N., ve J.A. Belt (1986), “Effectiveness of Specificity in Recruitment Advertising,” Journal of Management, 12(September): 425–432.
  • Maurer, S.D., V. Howe, ve T.W. Lee (1992), “Organizational Recruiting as Marketing Management: An Interdisciplinary Study of Engineering Graduates,” Personel Psychology, 45(Winter): 807–834.
  • Meglino, B.M., E.C. Ravlin, A.S. DeNisi, (2000), “A Meta-Analytic Examination of Realistic Job Preview Effectiveness: A Test of Three Counterintuitive Propositions”, Human Resource Management Review, 10(4): 407-434.
  • Neely-Martinez, M., (2002) “Breaking the mold”, HR Magazine, 46: 82-90.
  • Novick, L. E., Morrow, C. B., & Mays, G. P. (2005). Public health administration: principles for population-based management. Sudbury, MA: Jones & Bartlett Publishers.
  • Phillips, Jean M., (1998), “Effects of Realistic Job Previews on Multiple Organizational Outcomes: A Meta-Analysis” Academy of Management Journal, 41(6): 673-690.
  • Powell, G.N. (1984), “Effect of Job Attributes and Recruiting Practices on Applicant Decisions: A Comparison,” Personel Psychology, 37 (Winter): 721–732.
  • Rafaeli, A., ve A.L.Oliver, (1998), “Employment Ads: A Configurational Research Agenda,” Journal of Management Inquiry, 7 (December): 342–358.
  • Reeve, C.L., ve Schultz, L. (2004), “Job-Seeker Reactions to Selection Process Information in Job Ads” International Journal of Selection and Assessment, 12: 343–355.
  • Roberson, Q.M. C.J. Collins, S. Oreg, (2005), “The Effects of Recruitment Message Specificity on Applicant Attraction to Organizations”, Journal of Business and Psychology, 19(3): 319- 339.
  • Roehling, M.V. (2002), “The “good cause” norm in employment relations: Empirical evidence and policy implications”, Employee Responsibilities and Rights Journal, 14: 91-104.
  • Ryan, A.M., ve R.E. Ployhart, (2000), “Applicants’ Perceptions of Selection Procedures and Decisions: A Critical Review and Agenda for the Future,” Journal of Management, 26(3): 565–606.
  • Rynes, S.L., (1991), “Recruitment, Job Choice, and Post-Hire Consequences: A Call for New Research Directions,” in Handbook of Industrial and Organizational Psychology, M.D. Dunnette ve L.M. Hough, Eds., Palo Alto, CA: Consulting Psychologists Press.
  • Rynes, S.L.; Miller, H.E., (1983), “Recruiter and job influences on candidates for employment”, Journal of Applied Psychology, 68(1): 147-154.
  • Shimp, T.A., (1981), “Attitude Towards the Ad as a Mediator of Consumer Brand Choice,” Journal of Advertising, 10 (2), 9-15.
  • Taylor, M.S., & Bergmann, T.J., (1987), “Organizational recruitment activities and applicants' reactions at different stages of the recruitment process”, Personnel Psychology, 40: 261- 285.
  • Thorsteinson, T., & Highhouse, S., (2003), “Effects of goal framing in job advertisements on organizational attractiveness”, Journal of Applied Social Psychology, 33(11): 2393-2412.
  • Turban, D., Forret, M., & Hendrickson, C., (1998), “Applicant attraction to firms: Influences of organization reputation, job and organizational attributes, and recruiter behaviors”, Journal of Vocational Behavior, 52: 24-44.
  • Turban D.B., ve D.W. Greening, (1996), “Corporate Social Performance and Organizational Attractiveness to Prospective Employees,” Academy of Management Journal, 40 (June): 658–672.
  • Turban, D.B., & Dougherty, T. W., (1992), “Influences of campus recruiting on applicant attraction to the firm”, Academy of Management Journal, 35(4), 739-765.
  • Turban, D.B., Campion, J.E.,&Eyring, A.R., (1995), “Factors related to job acceptance decisions of college recruits”, Journal of Vocational Behavior, 47(2), 193-213.
  • Turban, D.B., (2001), “Organizational attractiveness as an employer on college campuses: An examination of the applicant population”, Journal of Vocational Behavior, 58(2), 293-312.
  • Van Hoye, G., & Lievens, F., (2005), “Recruitment-related information sources and organizational attractiveness: Can something be done about negative publicity?”, International Journal of Selection and Assessment, 13:179-187.
  • Walker, H.J., Feild, H.S., Giles, W.F., & Bernerth, J.B., (2008), “The interactive effects of job advertisement characteristics and applicant experience on reactions to recruitment messages”, Journal of Occupational and Organizational Psychology, 81: 619– 638.
  • Wanous, J.P., (1978), “Realistic Job Previews: Can a Procedure to Reduce Turnover Also Influence the Relationship between Abilities and Performance?” Personnel Psychology, 31: 249–
  • Wildes, V. J. ve M. Tepeci, (2003), “Influences of campus recruiting on applicant attraction to hospitality companies”, Journal of Human Resources in Hospitality and Tourism, 2 (1), 39-51.
  • Yüce, P. ve Highhouse, S., (1998), “Effects of Attribute Set Size and Pay Ambiguity on Reactions to “Help Wanted” Advertisements”, Journal of Organizational Behavior, 19: 337–352.

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Year 2015, Volume 22, Issue 1, 99 - 112, 14.10.2015
https://doi.org/10.18657/yecbu.33859

Abstract

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References

  • Acarlar, G., ve R. Bilgic, (2013), “Factors influencing applicant willingness to apply for the advertised job opening: the mediational role of credibility, satisfaction and attraction”, The International Journal of Human Resource Management, 24(1): 50–77.
  • Albinger, H.S., & Freeman, S.J. (2000), “Corporate social performance and attractiveness as an employer to different job seeking populations”, Journal of Business Ethics, 28(3), 243-253.
  • Allen, D., Van Scotter, J., & Otondo, R. (2004), “Recruitment communication media: Impact on prehire outcomes” Personnel Psychology, 57: 143-171.
  • Barber, A.E., and Roehling, M.V., (1993), “Job Postings and the Decision to Interview: A Verbal Protocol Analysis” Journal of Applied Psychology, 78: 845–856.
  • Baş, T., A.Ü., Aydınlık, F. Erenel, (2011), “Üniversite Öğrencilerinin İşveren Seçim Kriterlerinin Belirlenmesine Yönelik Keşfedici Bir Araştırma”, Ege Akademik Bakış, 11(3): 439-452.
  • Belt, A., & Paolillo, J. (1982), “The influence of corporate image and specificity of candidate qualifications on response to recruitment advertisement”, Journal of Management, 8: 105
  • Blackman, A. (2006), “Graduating Students’ Responses to Recruitment Advertisements” Journal of Business Communication, 43(4): 367–388.
  • Breaugh, J. A. (2005), “Employee recruitment: Current knowledge and important areas for future research” Human Resource Management Review, 18: 103-118.
  • Breaugh, J. A., ve Starke, M. (2000), “Research on employee recruitment: So many studies, so many remaining questions, Journal of Management, 26(3): 405-430.
  • Breaugh, J. (2009) Realistic Job Previews, in Handbook of Improving Performance in the Workplace: Volumes 1-3 (eds K. H. Silber, W. R. Foshay, R. Watkins, D. Leigh, J. L. Moseley and J. C. Dessinger), John Wiley & Sons, Inc., Hoboken, NJ, USA.
  • Brown, P.S., Stayman, M.D., (1992), “Antecedents and Consequences of Attitude toward the Ad: A Meta-Analysis,” Journal of Consumer Research, 19(1), 34-51.
  • Buda, R. (2003), “The Interactive Effect of Message Framing, Presentation Order, and Source Credibility on Recruitment Practices” International Journal of Management, 20(2), 156- 163.
  • Carless, S.A. Imber,A. (2007), “The Influence of Perceived Interviewer and Job and Organizational Characteristics on Applicant Attraction and Job Choice Intentions: The role of applicant anxiety”, International Journal of Selection and Assessment, 15(4), 359–371.
  • Erdem, B., T., Gezen, (2014), “Turizm İşletmelerine Yönelik İş İlanlarının İçerik Analizi Yöntemiyle İncelenmesi”, Uluslararası Yönetim İktisat ve İşletme Dergisi, 10(21):19-42.
  • Evers, A., Anderson, N., & Smit-voskuijl, O. (2005). Handbook of personnel Selection. Boston, MA: Blackwell Publish.
  • Feldman, D.C., Bearden, W.O., ve Hardesty, D.M. (2006), “Varying the Content of the Job Advertisements: The Effects of Message Specificity” Journal of Advertising, 35: 123–141.
  • Fernandez, K.V. ve D.L. Rosen, (2000), “The Effectiveness of Information and Color in Yellow Pages Advertising” Journal of Advertising, 29(Summer), 61–73.
  • Fisher, C.D., Ilgen, D.R., ve Hoyer, W.D., (1979), “Source Credibility, Information Favorability, and Job Offer Acceptance” Academy of Management Journal, 22: 94–103.
  • Gatewood, R.D., Gowan, M.A., ve Lautenschlager, G.J., (1993), “Corporate Image, Recruitment Image, and Initial Job Choice Decisions” The Academy of Management Journal, 36: 414– 427.
  • Goltz, S.M., C.M. Giannantonio, (1995), “Recruiter Friendliness and Attraction to the Job: The Mediating Role of Inferences about the Organization”, Journal of Vocational Behavior, 46(1): 109-118.
  • Greening, D.W. & Turban, D.B., (2000), “Corporate social performance as a competitive advantage in attracting a quality workforce”, Business and Society, 39(3), 254-280.
  • Highhouse, S., Zickar, M., Thorsteinson, T., Steirwalt, S., & Slaughter, J. (1999), “Assessing company employment image: An example in the fast food industry” Personnel Psychology, 52: 151-172.
  • Kaplan, A.B., M.G. Aamodt, ve D. Wilk, (1991), “The Relationship Between Advertisement Variables and Applicant Responses to Newspaper Recruitment Advertisements” Journal of Business and Psychology, 5 (3): 383–395.
  • Lee, C.-H., F.-M. Hwang, Yu-Chen Yeh, (2013), “The impact of publicity and subsequent intervention in recruitment advertising on job searching freshmen’s attraction to an organization and job pursuit intention” Journal of Applied Social Psychology, 43: 1–13.
  • Mackenzie, S.B., Lutz, J.R., Belch, E.G., (1986) “The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations,” Journal of Marketing Research, 23(2), 130-143.
  • Mason, N., ve J.A. Belt (1986), “Effectiveness of Specificity in Recruitment Advertising,” Journal of Management, 12(September): 425–432.
  • Maurer, S.D., V. Howe, ve T.W. Lee (1992), “Organizational Recruiting as Marketing Management: An Interdisciplinary Study of Engineering Graduates,” Personel Psychology, 45(Winter): 807–834.
  • Meglino, B.M., E.C. Ravlin, A.S. DeNisi, (2000), “A Meta-Analytic Examination of Realistic Job Preview Effectiveness: A Test of Three Counterintuitive Propositions”, Human Resource Management Review, 10(4): 407-434.
  • Neely-Martinez, M., (2002) “Breaking the mold”, HR Magazine, 46: 82-90.
  • Novick, L. E., Morrow, C. B., & Mays, G. P. (2005). Public health administration: principles for population-based management. Sudbury, MA: Jones & Bartlett Publishers.
  • Phillips, Jean M., (1998), “Effects of Realistic Job Previews on Multiple Organizational Outcomes: A Meta-Analysis” Academy of Management Journal, 41(6): 673-690.
  • Powell, G.N. (1984), “Effect of Job Attributes and Recruiting Practices on Applicant Decisions: A Comparison,” Personel Psychology, 37 (Winter): 721–732.
  • Rafaeli, A., ve A.L.Oliver, (1998), “Employment Ads: A Configurational Research Agenda,” Journal of Management Inquiry, 7 (December): 342–358.
  • Reeve, C.L., ve Schultz, L. (2004), “Job-Seeker Reactions to Selection Process Information in Job Ads” International Journal of Selection and Assessment, 12: 343–355.
  • Roberson, Q.M. C.J. Collins, S. Oreg, (2005), “The Effects of Recruitment Message Specificity on Applicant Attraction to Organizations”, Journal of Business and Psychology, 19(3): 319- 339.
  • Roehling, M.V. (2002), “The “good cause” norm in employment relations: Empirical evidence and policy implications”, Employee Responsibilities and Rights Journal, 14: 91-104.
  • Ryan, A.M., ve R.E. Ployhart, (2000), “Applicants’ Perceptions of Selection Procedures and Decisions: A Critical Review and Agenda for the Future,” Journal of Management, 26(3): 565–606.
  • Rynes, S.L., (1991), “Recruitment, Job Choice, and Post-Hire Consequences: A Call for New Research Directions,” in Handbook of Industrial and Organizational Psychology, M.D. Dunnette ve L.M. Hough, Eds., Palo Alto, CA: Consulting Psychologists Press.
  • Rynes, S.L.; Miller, H.E., (1983), “Recruiter and job influences on candidates for employment”, Journal of Applied Psychology, 68(1): 147-154.
  • Shimp, T.A., (1981), “Attitude Towards the Ad as a Mediator of Consumer Brand Choice,” Journal of Advertising, 10 (2), 9-15.
  • Taylor, M.S., & Bergmann, T.J., (1987), “Organizational recruitment activities and applicants' reactions at different stages of the recruitment process”, Personnel Psychology, 40: 261- 285.
  • Thorsteinson, T., & Highhouse, S., (2003), “Effects of goal framing in job advertisements on organizational attractiveness”, Journal of Applied Social Psychology, 33(11): 2393-2412.
  • Turban, D., Forret, M., & Hendrickson, C., (1998), “Applicant attraction to firms: Influences of organization reputation, job and organizational attributes, and recruiter behaviors”, Journal of Vocational Behavior, 52: 24-44.
  • Turban D.B., ve D.W. Greening, (1996), “Corporate Social Performance and Organizational Attractiveness to Prospective Employees,” Academy of Management Journal, 40 (June): 658–672.
  • Turban, D.B., & Dougherty, T. W., (1992), “Influences of campus recruiting on applicant attraction to the firm”, Academy of Management Journal, 35(4), 739-765.
  • Turban, D.B., Campion, J.E.,&Eyring, A.R., (1995), “Factors related to job acceptance decisions of college recruits”, Journal of Vocational Behavior, 47(2), 193-213.
  • Turban, D.B., (2001), “Organizational attractiveness as an employer on college campuses: An examination of the applicant population”, Journal of Vocational Behavior, 58(2), 293-312.
  • Van Hoye, G., & Lievens, F., (2005), “Recruitment-related information sources and organizational attractiveness: Can something be done about negative publicity?”, International Journal of Selection and Assessment, 13:179-187.
  • Walker, H.J., Feild, H.S., Giles, W.F., & Bernerth, J.B., (2008), “The interactive effects of job advertisement characteristics and applicant experience on reactions to recruitment messages”, Journal of Occupational and Organizational Psychology, 81: 619– 638.
  • Wanous, J.P., (1978), “Realistic Job Previews: Can a Procedure to Reduce Turnover Also Influence the Relationship between Abilities and Performance?” Personnel Psychology, 31: 249–
  • Wildes, V. J. ve M. Tepeci, (2003), “Influences of campus recruiting on applicant attraction to hospitality companies”, Journal of Human Resources in Hospitality and Tourism, 2 (1), 39-51.
  • Yüce, P. ve Highhouse, S., (1998), “Effects of Attribute Set Size and Pay Ambiguity on Reactions to “Help Wanted” Advertisements”, Journal of Organizational Behavior, 19: 337–352.

Effects of Recruitment Ad Content on Intentions to Apply for the Job: A Study on University Students

Year 2015, Volume 22, Issue 1, 99 - 112, 14.10.2015
https://doi.org/10.18657/yecbu.33859

Abstract

In today’s competitive world, companies are fighting not only in the customer market but also in the employee market. Companies are striving to attract and retain talented employees. Recruitment advertisements play an important role in attracting talented employees during the recruitment process. Effectively prepared recruitment ads can inform potential employees about job posts and convince them to apply for the job. This study investigates the effects of ad informativeness, ad truthfulness, appropriateness and attitude toward the ad on the intentions to apply for advertised job. A field study on university students revealed that ad informativeness, appropriateness and attitude toward the ad positively influence the intentions to apply for the advertised job, while ad truthfulness does not exert a significant effect on the intentions After discussing the findings in detail, theoretical and managerial implications are provided

References

  • Acarlar, G., ve R. Bilgic, (2013), “Factors influencing applicant willingness to apply for the advertised job opening: the mediational role of credibility, satisfaction and attraction”, The International Journal of Human Resource Management, 24(1): 50–77.
  • Albinger, H.S., & Freeman, S.J. (2000), “Corporate social performance and attractiveness as an employer to different job seeking populations”, Journal of Business Ethics, 28(3), 243-253.
  • Allen, D., Van Scotter, J., & Otondo, R. (2004), “Recruitment communication media: Impact on prehire outcomes” Personnel Psychology, 57: 143-171.
  • Barber, A.E., and Roehling, M.V., (1993), “Job Postings and the Decision to Interview: A Verbal Protocol Analysis” Journal of Applied Psychology, 78: 845–856.
  • Baş, T., A.Ü., Aydınlık, F. Erenel, (2011), “Üniversite Öğrencilerinin İşveren Seçim Kriterlerinin Belirlenmesine Yönelik Keşfedici Bir Araştırma”, Ege Akademik Bakış, 11(3): 439-452.
  • Belt, A., & Paolillo, J. (1982), “The influence of corporate image and specificity of candidate qualifications on response to recruitment advertisement”, Journal of Management, 8: 105
  • Blackman, A. (2006), “Graduating Students’ Responses to Recruitment Advertisements” Journal of Business Communication, 43(4): 367–388.
  • Breaugh, J. A. (2005), “Employee recruitment: Current knowledge and important areas for future research” Human Resource Management Review, 18: 103-118.
  • Breaugh, J. A., ve Starke, M. (2000), “Research on employee recruitment: So many studies, so many remaining questions, Journal of Management, 26(3): 405-430.
  • Breaugh, J. (2009) Realistic Job Previews, in Handbook of Improving Performance in the Workplace: Volumes 1-3 (eds K. H. Silber, W. R. Foshay, R. Watkins, D. Leigh, J. L. Moseley and J. C. Dessinger), John Wiley & Sons, Inc., Hoboken, NJ, USA.
  • Brown, P.S., Stayman, M.D., (1992), “Antecedents and Consequences of Attitude toward the Ad: A Meta-Analysis,” Journal of Consumer Research, 19(1), 34-51.
  • Buda, R. (2003), “The Interactive Effect of Message Framing, Presentation Order, and Source Credibility on Recruitment Practices” International Journal of Management, 20(2), 156- 163.
  • Carless, S.A. Imber,A. (2007), “The Influence of Perceived Interviewer and Job and Organizational Characteristics on Applicant Attraction and Job Choice Intentions: The role of applicant anxiety”, International Journal of Selection and Assessment, 15(4), 359–371.
  • Erdem, B., T., Gezen, (2014), “Turizm İşletmelerine Yönelik İş İlanlarının İçerik Analizi Yöntemiyle İncelenmesi”, Uluslararası Yönetim İktisat ve İşletme Dergisi, 10(21):19-42.
  • Evers, A., Anderson, N., & Smit-voskuijl, O. (2005). Handbook of personnel Selection. Boston, MA: Blackwell Publish.
  • Feldman, D.C., Bearden, W.O., ve Hardesty, D.M. (2006), “Varying the Content of the Job Advertisements: The Effects of Message Specificity” Journal of Advertising, 35: 123–141.
  • Fernandez, K.V. ve D.L. Rosen, (2000), “The Effectiveness of Information and Color in Yellow Pages Advertising” Journal of Advertising, 29(Summer), 61–73.
  • Fisher, C.D., Ilgen, D.R., ve Hoyer, W.D., (1979), “Source Credibility, Information Favorability, and Job Offer Acceptance” Academy of Management Journal, 22: 94–103.
  • Gatewood, R.D., Gowan, M.A., ve Lautenschlager, G.J., (1993), “Corporate Image, Recruitment Image, and Initial Job Choice Decisions” The Academy of Management Journal, 36: 414– 427.
  • Goltz, S.M., C.M. Giannantonio, (1995), “Recruiter Friendliness and Attraction to the Job: The Mediating Role of Inferences about the Organization”, Journal of Vocational Behavior, 46(1): 109-118.
  • Greening, D.W. & Turban, D.B., (2000), “Corporate social performance as a competitive advantage in attracting a quality workforce”, Business and Society, 39(3), 254-280.
  • Highhouse, S., Zickar, M., Thorsteinson, T., Steirwalt, S., & Slaughter, J. (1999), “Assessing company employment image: An example in the fast food industry” Personnel Psychology, 52: 151-172.
  • Kaplan, A.B., M.G. Aamodt, ve D. Wilk, (1991), “The Relationship Between Advertisement Variables and Applicant Responses to Newspaper Recruitment Advertisements” Journal of Business and Psychology, 5 (3): 383–395.
  • Lee, C.-H., F.-M. Hwang, Yu-Chen Yeh, (2013), “The impact of publicity and subsequent intervention in recruitment advertising on job searching freshmen’s attraction to an organization and job pursuit intention” Journal of Applied Social Psychology, 43: 1–13.
  • Mackenzie, S.B., Lutz, J.R., Belch, E.G., (1986) “The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations,” Journal of Marketing Research, 23(2), 130-143.
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Details

Primary Language Turkish
Subjects Social
Journal Section Articles
Authors

Esra ALNIAÇIK


Serhat ERAT

Publication Date October 14, 2015
Published in Issue Year 2015, Volume 22, Issue 1

Cite

APA Alnıaçık, E. & Erat, S. (2015). İş İlanlarındaki Bilgi İçeriğinin İş Başvurusu Yapma Niyeti Üzerindeki Etkisi: Üniversite Öğrencileri Üzerinde Bir Araştırma . Yönetim ve Ekonomi Dergisi , 22 (1) , 99-112 . DOI: 10.18657/yecbu.33859