CLASSIFICATION OF COVID-19 IMPACTS ON BEHAVIOUR IN THE CONTEXT OF SOCIAL CONTAGION

Yıl 2021, Cilt: 9 Sayı: 1, 21 - 36, 30.04.2021

Keziban Seçkin Codal

https://doi.org/10.32705/yorumyonetim.787307

Öz

Health services are being improved and the laws regulating social life are being checked in order to respond to COVID-19 declared a pandemic by the World Health Organization. Although measures are crucial element to tackle pandemic, they trigger some challenge on social and economic structure as well as individuals and societies. Social media, a communication platform where information and experience about pandemic are shared in real time by instant messaging, is a tool for evaluating the impact of social contagion. In this study, the impact of Covid-19 pandemic in terms of social contagion is examined using discourse analysis based on the classification proposed by Marsden (1998) for behavioural contagion through tweets.
It has been noted that the effects of the pandemic can be analyzed under six headings on the basis of social contagion, including hysteric, deliberate self-harm, aggression-based, rule violation, consumer behaviour and financial-based. Classification points to the key themes of research that will focus on systematically investigating the impact of the pandemic on the social and economic framework.

Anahtar Kelimeler

Covid-19, pandemic, contagion, social contagion, classification

COVID-19’UN İNSAN DAVRANIŞI ÜZERİNDEKİ ETKİLERİNİN SOSYAL YAYILIM BAĞLAMINDA SINIFLANDIRILMASI

Öz

Dünya Sağlık Örgütü'nün pandemi olarak ilan ettiği COVID-19’a yanıt vermek için sağlık sistemleri güçlendirilmekte ve sosyal hayatı düzenleyen kurallar yeniden gözden geçirilmektedir. Alınan tedbirler salgınla mücadelede anahtar elemanlar olmakla birlikte bireylerin ve toplumların sosyal ve ekonomik yapısı üzerinde bir takım değişikliklere neden olmaktadır. Pandemi ile ilgili bilgi ve deneyimlerin gerçek zamanlı ve anlık paylaşıldığı bir iletişim platformu olan sosyal medya, salgının sosyal yayılım etkilerini değerlendirilmesine olanak sağlayan bir kanaldır. Çalışmada, COVID-19 salgının sosyal yayılım bağlamındaki etkileri tweetler üzerinden Marsden (1998)’in davranışsal yayılımın sınıflandırılmasına bağlı kalarak söylem analizi yardımıyla değerlendirilmiştir.
Salgının etkileri sosyal yayılım temelinde, histerik, bilinçli olarak kendine zarar verme, saldırganlık temelli, kural ihlali, tüketici davranışı ve finansal temelli olmak üzere altı başlık altında incelenebileceği gözlemlenmiştir. Sınıflandırma, pandeminin sosyal ve ekonomik yapı üzerinde yarattığı etkilerin sistematik olarak incelenmesine odaklanacak çalışmalar için temel alanları işaret etmektedir.

Anahtar Kelimeler

COVID-19, salgın, yayılım, sosyal yayılım, sınıflandırma

Kaynakça

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