Year 2019, Volume 18, Issue 71, Pages 1103 - 1119 2019-07-15

EVALUATION OF RELATIONSHIP BETWEEN ONLINE SHOPPING AND CONSUMER CONFIDENCE SENSE

İNTERNET ALIŞVERİŞİ İLE TÜKETİCİ GÜVENİ ARASINDAKİ İLİŞKİNİN DEĞERLENDİRİLMESİ

Yusuf ÖCEL [1] , Hakan Murat ARSLAN [2]

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The main purpose of this study is to examine the relationship between online shopping and consumer confidence sense. Survey technique was used in the research. The research population consists of individuals over the age of 18 living in the province of Düzce. Easy sampling method is used for study. The size of this sample is 400. Factor analysis, correlation analysis, ANOVA and Independent Sample T-test were performed using SPSS 21 package program.

As a result of the factor analysis, three dimensions related to online shopping have emerged. These dimensions are "Online Addiction", "Payment Simplicity" and "Complexity". According to consumer confidence sense factor analysis result, four dimensions have emerged. These dimensions are "Control feeling", "Self-confidence feeling", "Comfort feeling" and "Fear feeling". According to the results of correlation analysis; meaningful relationships were observed between online shopping and consumer confidence sense. According to the Independent Sample T-test and ANOVA test results, meaningful differences have emerged.
Online Shopping, Consumer Confidence Sense, Statistical Analysis
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Primary Language en
Subjects Management
Published Date Yaz
Journal Section Articles
Authors

Orcid: 0000-0002-4555-7035
Author: Yusuf ÖCEL (Primary Author)
Institution: DÜZCE ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ
Country: Turkey


Orcid: 0000-0002-3515-5358
Author: Hakan Murat ARSLAN
Institution: DÜZCE ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ
Country: Turkey


Dates

Publication Date: July 15, 2019

Bibtex @research article { esosder461774, journal = {Elektronik Sosyal Bilimler Dergisi}, issn = {1304-0278}, address = {Özel Akademi}, year = {2019}, volume = {18}, pages = {1103 - 1119}, doi = {10.17755/esosder.461774}, title = {EVALUATION OF RELATIONSHIP BETWEEN ONLINE SHOPPING AND CONSUMER CONFIDENCE SENSE}, key = {cite}, author = {ÖCEL, Yusuf and ARSLAN, Hakan Murat} }
APA ÖCEL, Y , ARSLAN, H . (2019). EVALUATION OF RELATIONSHIP BETWEEN ONLINE SHOPPING AND CONSUMER CONFIDENCE SENSE. Elektronik Sosyal Bilimler Dergisi, 18 (71), 1103-1119. DOI: 10.17755/esosder.461774
MLA ÖCEL, Y , ARSLAN, H . "EVALUATION OF RELATIONSHIP BETWEEN ONLINE SHOPPING AND CONSUMER CONFIDENCE SENSE". Elektronik Sosyal Bilimler Dergisi 18 (2019): 1103-1119 <http://dergipark.org.tr/esosder/issue/46916/461774>
Chicago ÖCEL, Y , ARSLAN, H . "EVALUATION OF RELATIONSHIP BETWEEN ONLINE SHOPPING AND CONSUMER CONFIDENCE SENSE". Elektronik Sosyal Bilimler Dergisi 18 (2019): 1103-1119
RIS TY - JOUR T1 - EVALUATION OF RELATIONSHIP BETWEEN ONLINE SHOPPING AND CONSUMER CONFIDENCE SENSE AU - Yusuf ÖCEL , Hakan Murat ARSLAN Y1 - 2019 PY - 2019 N1 - doi: 10.17755/esosder.461774 DO - 10.17755/esosder.461774 T2 - Elektronik Sosyal Bilimler Dergisi JF - Journal JO - JOR SP - 1103 EP - 1119 VL - 18 IS - 71 SN - 1304-0278- M3 - doi: 10.17755/esosder.461774 UR - https://doi.org/10.17755/esosder.461774 Y2 - 2019 ER -
EndNote %0 Electronic Journal of Social Sciences EVALUATION OF RELATIONSHIP BETWEEN ONLINE SHOPPING AND CONSUMER CONFIDENCE SENSE %A Yusuf ÖCEL , Hakan Murat ARSLAN %T EVALUATION OF RELATIONSHIP BETWEEN ONLINE SHOPPING AND CONSUMER CONFIDENCE SENSE %D 2019 %J Elektronik Sosyal Bilimler Dergisi %P 1304-0278- %V 18 %N 71 %R doi: 10.17755/esosder.461774 %U 10.17755/esosder.461774
ISNAD ÖCEL, Yusuf , ARSLAN, Hakan Murat . "EVALUATION OF RELATIONSHIP BETWEEN ONLINE SHOPPING AND CONSUMER CONFIDENCE SENSE". Elektronik Sosyal Bilimler Dergisi 18 / 71 (July 2019): 1103-1119. https://doi.org/10.17755/esosder.461774
AMA ÖCEL Y , ARSLAN H . EVALUATION OF RELATIONSHIP BETWEEN ONLINE SHOPPING AND CONSUMER CONFIDENCE SENSE. Elektronik Sosyal Bilimler Dergisi. 2019; 18(71): 1103-1119.
Vancouver ÖCEL Y , ARSLAN H . EVALUATION OF RELATIONSHIP BETWEEN ONLINE SHOPPING AND CONSUMER CONFIDENCE SENSE. Elektronik Sosyal Bilimler Dergisi. 2019; 18(71): 1119-1103.