Year 2018, Volume 2, Issue 3, Pages 91 - 105 2018-12-26

DEMOGRAPHİC CHARACTERİSTİCS AFFECTİNG SERVİCE DEMAND İN PRİVATE HEALTH INSTİTUTİONS; AESTHETİC MEDİCAL CENTERS EXAMPLE

Gülay TAMER [1]

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The rapid and continuous developments and changes taking place in economic, technological, social, cultural structures in the globalizing world have caused significant structural changes in the centers serving in the Aesthetic Medicine Sector and by realizing new applications day by day, it has become a sector in demand which serves for happiness of people. In this study; primarily, the critical information of individuals visiting aesthetic medical centers for receiving service was determined. Then, according to this data, a questionnaire form was prepared to determine the competitors and objectives of aesthetic medical centers within the framework of specific criteria. Reliability tests of the questionnaire was carried out, and then it was applied to 600 people who were visiting various centers at different locations and having different customer profiles. Attention was paid to include different age, education and income groups to the survey conducted. The numerical values obtained were analyzed by SPSS package program. In this study examining and analyzing the profile of customers receiving service from aesthetic medical centers, according to the evaluation of the analysis results, services that are affected by sex, age and marital status among all the services provided in Aesthetic Medical Centers are wrinkles, skin problems, anti-aging treatments and aesthetic operations. These services are much more preferred by women in particular. In the comparison based on the age, the service receivers are mostly single customers at 40-60 age range. Also, a substantial increase in demand for services has been observed with the increasing income level.

Health, Aesthetics, Medical Centers, Customer Profile
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Primary Language en
Subjects Management
Journal Section Articles
Authors

Author: Gülay TAMER (Primary Author)
Country: Turkey


Dates

Publication Date: December 26, 2018

Bibtex @research article { ijemi458487, journal = {International Journal of Entrepreneurship and Management Inquiries}, issn = {}, eissn = {2602-3970}, address = {Himmet KARADAL}, year = {2018}, volume = {2}, pages = {91 - 105}, doi = {}, title = {DEMOGRAPHİC CHARACTERİSTİCS AFFECTİNG SERVİCE DEMAND İN PRİVATE HEALTH INSTİTUTİONS; AESTHETİC MEDİCAL CENTERS EXAMPLE}, key = {cite}, author = {TAMER, Gülay} }
APA TAMER, G . (2018). DEMOGRAPHİC CHARACTERİSTİCS AFFECTİNG SERVİCE DEMAND İN PRİVATE HEALTH INSTİTUTİONS; AESTHETİC MEDİCAL CENTERS EXAMPLE. International Journal of Entrepreneurship and Management Inquiries, 2 (3), 91-105. Retrieved from http://dergipark.org.tr/ijemi/issue/39142/458487
MLA TAMER, G . "DEMOGRAPHİC CHARACTERİSTİCS AFFECTİNG SERVİCE DEMAND İN PRİVATE HEALTH INSTİTUTİONS; AESTHETİC MEDİCAL CENTERS EXAMPLE". International Journal of Entrepreneurship and Management Inquiries 2 (2018): 91-105 <http://dergipark.org.tr/ijemi/issue/39142/458487>
Chicago TAMER, G . "DEMOGRAPHİC CHARACTERİSTİCS AFFECTİNG SERVİCE DEMAND İN PRİVATE HEALTH INSTİTUTİONS; AESTHETİC MEDİCAL CENTERS EXAMPLE". International Journal of Entrepreneurship and Management Inquiries 2 (2018): 91-105
RIS TY - JOUR T1 - DEMOGRAPHİC CHARACTERİSTİCS AFFECTİNG SERVİCE DEMAND İN PRİVATE HEALTH INSTİTUTİONS; AESTHETİC MEDİCAL CENTERS EXAMPLE AU - Gülay TAMER Y1 - 2018 PY - 2018 N1 - DO - T2 - International Journal of Entrepreneurship and Management Inquiries JF - Journal JO - JOR SP - 91 EP - 105 VL - 2 IS - 3 SN - -2602-3970 M3 - UR - Y2 - 2018 ER -
EndNote %0 International Journal of Entrepreneurship and Management Inquiries DEMOGRAPHİC CHARACTERİSTİCS AFFECTİNG SERVİCE DEMAND İN PRİVATE HEALTH INSTİTUTİONS; AESTHETİC MEDİCAL CENTERS EXAMPLE %A Gülay TAMER %T DEMOGRAPHİC CHARACTERİSTİCS AFFECTİNG SERVİCE DEMAND İN PRİVATE HEALTH INSTİTUTİONS; AESTHETİC MEDİCAL CENTERS EXAMPLE %D 2018 %J International Journal of Entrepreneurship and Management Inquiries %P -2602-3970 %V 2 %N 3 %R %U
ISNAD TAMER, Gülay . "DEMOGRAPHİC CHARACTERİSTİCS AFFECTİNG SERVİCE DEMAND İN PRİVATE HEALTH INSTİTUTİONS; AESTHETİC MEDİCAL CENTERS EXAMPLE". International Journal of Entrepreneurship and Management Inquiries 2 / 3 (December 2018): 91-105.
AMA TAMER G . DEMOGRAPHİC CHARACTERİSTİCS AFFECTİNG SERVİCE DEMAND İN PRİVATE HEALTH INSTİTUTİONS; AESTHETİC MEDİCAL CENTERS EXAMPLE. Turkish and English. 2018; 2(3): 91-105.
Vancouver TAMER G . DEMOGRAPHİC CHARACTERİSTİCS AFFECTİNG SERVİCE DEMAND İN PRİVATE HEALTH INSTİTUTİONS; AESTHETİC MEDİCAL CENTERS EXAMPLE. International Journal of Entrepreneurship and Management Inquiries. 2018; 2(3): 105-91.