DEMOGRAPHİC CHARACTERİSTİCS AFFECTİNG SERVİCE DEMAND İN PRİVATE HEALTH INSTİTUTİONS; AESTHETİC MEDİCAL CENTERS EXAMPLE

Yıl 2018, Cilt: 2 Sayı: 3, 91 - 105, 26.12.2018

Gülay Tamer

Öz

The rapid and
continuous developments and changes taking place in economic, technological,
social, cultural structures in the globalizing world have caused significant
structural changes in the centers serving in the Aesthetic Medicine Sector and
by realizing new applications day by day, it has become a sector in demand
which serves for happiness of people. In this study; primarily, the critical
information of individuals visiting aesthetic medical centers for receiving
service was determined. Then, according to this data, a questionnaire form was
prepared to determine the competitors and objectives of aesthetic medical
centers within the framework of specific criteria. Reliability tests of the
questionnaire was carried out, and then it was applied to 600 people who were
visiting various centers at different locations and having different customer
profiles. Attention was paid to include different age, education and income
groups to the survey conducted. The numerical values obtained were analyzed by
SPSS package program. In this study examining and analyzing the profile of
customers receiving service from aesthetic medical centers, according to the
evaluation of the analysis results, services that are affected by sex, age and
marital status among all the services provided in Aesthetic Medical Centers are
wrinkles, skin problems, anti-aging treatments and aesthetic operations. These
services are much more preferred by women in particular. In the comparison
based on the age, the service receivers are mostly single customers at 40-60
age range. Also, a substantial increase in demand for services has been
observed with the increasing income level.

Anahtar Kelimeler

Health, Aesthetics, Medical Centers, Customer Profile

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